GETTING STARTED RIGHT

An Unusual New Distributor “To Do” List

Take this business seriously

Get the right attitude…a positive one

Get ready to learn & master the “processes”

Prepare for necessary sacrifices

Commit to the success of you & your team

Develop a Just do it…No excuses…Never quit mentality

How you start this business determines where it goes!

Basics…Basics…Basics…

Learn the “recipe” of the business

• Share the product

• Share the business

• Promote events

Practice on your HOT MARKET

Work with your referrer or a mentor

Learn as much as possible, as quickly as possible

Assume responsibility for your own success

Learn About The Basics of the Water

Drink…Drink…Drink…

Drink the water and create your own personal story

Make drinking the water a priority

• Drink enough every day

• Involve the entire family

• Take it with you

Learn how to use your bottle as an “ice breaker”

The water is the bridge…it connects everything!

Drink: Commit To Breaking Bad Habits

Share…Share…Share…

Master how to give away free water

But learn what NOT to do first

• No “brilliant” ideas

• Don’t go “whale” hunting before you’ve caught a “minnow”

• No reinventing the “wheel”

Start with the easiest markets…your HOT & WARM

Mindset: Get near me…you’re gonna get wet!

Share: Learn From The Mistakes Of Others

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Getting Started Right Summary

Take this business seriously

Get the right attitude…a positive one

Learn the recipe of the business and follow it

Drink the water & develop your story

Make drinking the water a priority

Learn to effectively share the water

Starting right is the foundation of your business!

ATTENDING EVENTS(SECRETS FOR MAKING THE MOST OF EVERY EVENT)

What is the definition of an Event?

Project Presentation / Product Demonstration

Executive Luncheon

Direct Distributor Training

Global Online Organization Meeting

Distributor Development Workshop

Power Training

ANY Enagic® or Kangen Water® related gathering

Who should you invite to an Event?

That depends on the event!

Any type of project presentation / product demo

• Distributor or Product Prospects

• New Distributors

Any type of training / distributor event

• New Distributors

• Personally Referred Distributors

• Active Distributors

Before A Presentation

Arrive before your guest

Help create a good “First Impression”

Don’t “Hover” out front

No “Pre-meeting” pre-meeting

Get good seats, up close

Get water for you and your guests

During A Presentation

Participate when asked

Don’t make unnecessary comments / jokes

Turn off your phone…before it rings

Be on your “Best Behavior” and pay attention

Stay for the entire presentation

Don’t ask or answer questions during the presentation

Use a little common sense!

After A Presentation

Plan to stick around for a few minutes

Have water and materials ready for your guests

Mingle and let your guests hear some stories

Introduce your guests to the speaker (if possible)

Be ready to invite to the next appropriate event

Every presentation is an opportunity to “anchor”

Have applications ready

How to “Build” Your Month Around Events

Make a schedule every month & stick to it

Your personal goals decide your necessary actions

Use each event to build for the next one

• Organization meeting

• Weekly presentations

• End of month Executive Luncheon

Use the “Anchoring” technique for every meeting

The “Process” of Maximizing Meetings

1. Make your schedule at the beginning of each month

2. Invite your guests

3. Follow-up / confirm

4. Get / meet your guests

5. Conduct the correct “Pre-Meeting”

6. Presentation / Demo…NEW every time

7. After meeting

8. Follow-up

DROP THE “ANCHOR”

What is the Definition of “Anchoring”?

Connecting a new person to the project

• Proper direct sampling

• Proper indirect sampling

• Proper exposures

Securing interest with those “behind” your prospect

Effective anchoring improves sales by 10X!

Practicing anchoring means you are teaching it!

Anchoring Through Effective Sampling

Learn the process of sampling

• Get them to say “yes”

• Start by delivering the water

• Make drinking the water easy for them

• Consistency is key

• You are teaching to sample by what you do

Learn the difference between “Fingers” & “Strings”

Don’t become a water delivery person

Fingers

Fingers: People that you are directly giving water

5 – 10 – 15 – 20 – 25 ???

How many fingers do YOU have?

Finger Facts

Each finger means a major commitment by you

• Find fingers (direct prospects)

• Fill bottles

• Deliver water

• Keep track

• Provide info

• Answer questions

Try to keep your fingers to 5 or 10…MAX!

Strings

Strings: Each person that you are indirectly providing water samples through your direct prospect

A sampling string is a powerful selling tool!

String Strengths

Creating a string is training a potential distributor

• Teach them to talk about the water

• Teach them to deliver / give out the water

• Teach them the principles of anchoring

Maximize YOUR efforts by using THEIR contacts

Try to make “Associate” strings, not “Family” strings

• Friend -> Co-Worker -> Mom -> Friend -> Brother…

A sampling sting increases your sales potential!

Anchoring Through Exposures

Exposures are a key component to anchoring

Exposures expand understanding

Understanding stimulates interest

Interest leads to commitment

The more exposures, the stronger the connection

• Presentations, Executive Luncheons, Corporate Office, Brochures, DVD’s, Trainings, Successful Distributors, etc…

Anchoring Summary

Learn the sampling process

Limit the number of fingers you service

Turn your fingers into strings

Maximize your efforts for greatest potential

Continue anchoring through exposures

Effective anchoring can create massive results!

YOU ARE AN INNOVATOR

Diffusion of Innovation

This is a well established concept. Knowing how it applies to our project shows your prospects you know something about traditional business!

Types of Innovation Decisions

1. Optional Innovation Decision – Individual

2. Collective Innovation Decision – Group

3. Authority Innovation Decision – Influential

Different prospects yield different results

Five Stages of the D.O.I. Process

1. Knowledge – First exposure

2. Persuasion – Interested / Seeking Info

3. Decision – Reject or Accept

4. Implementation – Tries the Technology

5. Confirmation – Final Decision Stage

Each person will be different…and it’s okay!!

The D.O.I. Process & This Project

1. Product already proven in Japanese marketplace

2. Usual time frames are highly accelerated

3. Implementation percentages are unheard of

4. “Distributors” are needed to catch the percentages

5. Have YOU had at least 1 in 50 try the water?

Be part of it or watch it happen!!

The D.O.I. Process Summary

1. Know where we are in the process

2. Understand the real magnitude of # 1

3. Share this with distributor prospects…it’s important

4. Get excited about this aspect of the opportunity

5. Understand that not everyone will be ready now

You are an Innovator…embrace it!!

TEAM BUILDING BASICS

Building Basics

This IS NOT an MLM or Network Marketing Deal

Directly refer as many distributors as possible

Provide support to your directly referred distributors

Look for “Stars” in your 8 Points & help them

Go wide, teach the same & depth will happen

Watch out for “Placement”

Mr. Oshiro recommends going WIDE!!!

Going “Wide”

Personally referred sales / distributors

Width creates constant activity & growth

Width creates more “Distribution Channels” / “Lanes”

Building your width…Create; Support; Manage

“Rebuild” every 3 – 6 months

Width leads to greater earning potential!

Going “Deep”

Team referred sales / distributors

Only within 8 points counts for YOU

Teach to build wide & create longer lasting depth

Depth creates overrides / bonuses

Multiple lanes going deep create LOTS of overrides

Monitor depth and look for “Stars”

Depth leads to happy trips to the mailbox!

Understand the benefits of going wide & deep…

…and build to do both!!!

The Perils of Placement

Giving away your money

Rewarding for doing NOTHING

Connecting people that may not work well together

Cutting off your referral support

Teaching a VERY BAD practice

You are creating cripples

Give A Man A Fish or Teach A Man To Fish?

Working With Your Referrer or a Mentor

Look for experience

Look for proven success

Look for results

• Distributor ranking

• Organizational growth

• Verifiable earnings

Cut down your learning curve

A mentor can help accelerate your success!

Beware of the Blind Leading the Blind

Watch out for inexperienced or wanna be “leaders” and REALLY

watch out for the “Mediocre”, “Broke” or “Invisible” 6A’s!

Where they will lead you……you don’t want to go!

Build YOU…Then YOUR TEAM

Learn & master the basics as quickly as possible

Work with (not depend on) your referrer or a mentor

Build “Leaders” for your team by becoming a “Leader”

• Provide support

• Set a good example

• Communicate

“Pave the Road” for your team

BIG Success is contingent on TEAM Success!

FUTURE OF THE PROJECT

The Perfect Storm of Opportunity

We probably won’t see this again

Factors converging all at once• Proven Product

• Marketplace Need

• Growing Health Issues

• Dissatisfaction with Medical Care Industry

• Environmental Impact

• Lifestyle Consequences

• Economic Instability

Factors: Proven Product

Established technology

Company with a 36 year history

Best performer in the industry

Best quality components

Experience benefits without cost

Factors: Marketplace Need

Baby Boomers

Still control the flow of money

50 – 60 – 70 year olds

Seeking extension of life

Seeking quality of life

Health is their new #1 priority

Factors: Growing Health Issues

Health concerns keep growing

Social & Economic issue

Health is changing for all ages

Becoming a greater global issue

Factors: Dissatisfaction with Medical Industry

Health insurance is actually sick insurance

“Magic Pill” theory being proven false

Medicine as an industry means they need customers

They need sick people…not healthy people

Pharmaceutical Industry dating the Medical Industry

Igniting a “Natural Approach” revolution

Factors: Environmental Impact

Environment becoming more important

More aspects of “Eco-Friendly” are being considered

• Chemicals

• Manufacturing

• Recycling

Purple is the new Green

We are leading the industry

Factors: Lifestyle Consequences

“Running” ourselves into the ground (6 feet deep!)

2011 lifestyle much different from 1961

• Processed foods / preservatives / genetically eng.

• Fast food

• Soda…Then & Now

• We ingest “More” of “Less”

W.H.O. projects cancer #1 killer by 2010 (2008 report)

Accelerated degeneration…35 years now 10 or less

Factors: Economic Instability

More people with “Open” doors

More people considering a side business

Lack of faith in corporate America

“Health” Industry continues to grow

Spending habits will change

Bottom line…people will pay for good health!

The Future for Distributors

There’s time, 10 – 15 years, but the clock is ticking!

Simultaneously in the concept / product branding stage

Explosive growth 5 – 7 years

Think globally… 310 Million or almost 7 Billion?

The “Window” of opportunity is WIDE open

Commercials show upcoming trends… RepHresh

Health & Environment: Creating a paradigm shift

The Future of this Project Summary

We probably won’t see this again

The Perfect Storm of Opportunity is here

10 – 15 year window

5 – 7 years of explosive, massive growth

Globally expanding…so think BIG (Listen for accents!)

Use “Prime Time” to illustrate new product trends

Make the most of this project & have fun doing it!