getting started with elearning - skillsoftgetting started with elearning skillsoft learning growth...
TRANSCRIPT
© 2015 Skillsoft Ireland Limited
© 2013 Skillsoft Ireland Limited
Getting started with elearning
Eight questions to consider
Dorman Woodall, Solution Services Consultant
February 19, 2015
© 2015 Skillsoft Ireland Limited
Our Guest Speaker Today
Dorman Woodall
Solution Services Consultant
Getting Started with eLearning
SkillSoft Learning Growth Model
The Eight Key Phases of Workplace Learning
Blended Learning Strategies
Skillsoft New Hire Training Program: A Case Study of Onboarding Sales Talent
Evaluating eLearning Solutions
Dorman has been in the learning industry for over 2
decades and is currently assisting our clients with their
learning strategies. Based on his extensive experience,
he has authored several white papers. His industry
papers include:
© 2015 Skillsoft Ireland Limited
Getting Started with Elearning – White Paper
Learning has changed… a lot.
Elearning is no longer only for
just the large organizations
Skillsoft has also learned and
changed too
People need to be reminded of
the value of elearning
White paper is available on our commercial
website www.skillsoft.com
© 2015 Skillsoft Ireland Limited
ATD State of the Industry Report 2014
Good news. Since 2001…
Classroom usage is down by 20%
and still king.
Elearning usage is up by 300% and
now queen.
Elearning is no longer thought of as
new technology. It has proven to be
more efficient and just as effective
as traditional classroom delivery
The huge investment by large
organizations can now be leveraged
by smaller or medium enterprises.
“Nothing can stop an idea
whose time has come.”
Victor Hugo
© 2015 Skillsoft Ireland Limited
Employee development is critical
Using e-learning to drive prerequisite course
work, we built a learning infrastructure on
the foundation of what people need across
our organization to do their job competently,
with a strong bias towards simulation and
experience based “learning by doing”
model. Johnni Beckel
Chief Human Resource Officer
Ohio Health
We have found on the few occasions when
we have “gamified” a training program that
we have much higher participation; this is
something were considering doing more
frequently in the future. Tracy Cote
Senior Vice President, Human Resources, Genesys
© 2015 Skillsoft Ireland Limited
Sources: ASTD State of Industry Report 2014 & “The New Economics of People & Profits” McBassi & Company 2010
• Award-winning organizations invested an
average of $1,296 USD per employee
• BEST winners are recognized for their
efforts to nurture a learning culture and
fuel business results
• Human capital investments are smart
business decisions and positively
correlated to:
1. Stock performance
2. Profitability
3. Employee retention
$1,208
$1,296
$1,000
$1,050
$1,100
$1,150
$1,200
$1,250
$1,300
ConsolidatedBenchmarking
Forum
BEST AwardWinners
Average Investment Per Employee
7% more
According to ATD (formally ASTD), U.S. organizations spending
approximately $164.2 billion on employee learning in 2014.
The Best organizations invest more in people
© 2015 Skillsoft Ireland Limited
The Eight Questions for You to Consider
#1 – What is elearning?
#2 – What benefits does elearning provide for my organization?
#3 – How does elearning reduce scrap learning?
#4 – How do I select the ‘right’ elearning content?
#5 – Should I buy or build elearning content?
#6 – What is blended learning?
#7 – Which topics should I address first?
#8 - How do I ensure the success of my elearning program?
Understanding the Value
Planning for Success
© 2015 Skillsoft Ireland Limited
Question #1
What is elearning?
Understanding the Value
© 2015 Skillsoft Ireland Limited
Definition: elearning
The term “elearning or technology-based learning” is
used to define a wide array of learning interventions
provided by technology, which can include:
Courses, videos, portals, live virtual classrooms,
certified chats, assessments, job aids, practice labs,
books, book summaries and audio books, articles,
recordings, presentations, blogs, social networking,
learning management systems and similar online
resources.
© 2015 Skillsoft Ireland Limited
Good elearning is…
Rich – a collection of rich and varied learning resources
that support a multitude of job roles, and imperatives.
Ready – available anytime, anyplace and anywhere a
learner and web-linked device happens to be.
Everywhere – delivering content either synchronously
(same time) or asynchronously (different time).
Scalable – the size of your audience can range from a
single individual to a thousands of globally diverse
learners.
Flexible – works just as well in a formal as it does in an
informal or social setting… and this is where most learning
actually happens.
© 2015 Skillsoft Ireland Limited
Question #2
What benefits does elearning provide
for my organization?
11
Understanding the Value
© 2015 Skillsoft Ireland Limited
Primary Benefits of Elearning
Lowers Cost of Delivery - elearning does away with
the need for travel, allowing content to be easily shared
across any organizations, large or small.
Increases Retention – the retention of content
expands when elearning is blended into formal
programs with other methods. Studies have shown
elearning build greater retention in less time than
classroom delivery.
Transfers more learning into workplace –elearning
has a very high transfer to workplace productivity and
an extremely low scrap rate compared to training
delivered via traditional methods (classroom).
© 2015 Skillsoft Ireland Limited
Wide range of elearning benefits Hard (Quantitative) Soft (Quantitative) Fuzzy (Difficult to measure)
Increases:
• Sales • Productivity • Global Capability
• Customer service • Agility & flexibility • Employee loyalty
• Quality • Content deployment • Scalable content
• Output • Availability • Market share
• On-boarding content • Recruitment & retention • Green technology
• OTJ transfer • Nurtures growth of
High Potentials
Reduces:
• Travel time & costs • Development cycles
• Employee turnover
• Lawsuits
• Time away from work
• Scrap learning rate
© 2015 Skillsoft Ireland Limited
Question #3
How does elearning reduce scrap
learning?
14
Understanding the Value
© 2015 Skillsoft Ireland Limited
“The elephant in the room”
The “elephant in the room” is scrap learning.
The Six Disciplines of Breakthrough Learning: How to Turn Training and Development into Business Results, by Calhoun Wick and Roy Pollock
15
Scrap $85.9 billion
Lost Delivery
55% to 80%
© 2015 Skillsoft Ireland Limited
Tip of the Iceberg Scrap learning is only
the tip of the iceberg
What is hidden is the cost of
lost performance which is
many times greater than the
cost of scrap learning …
and consists of the loss in
productivity, time, revenue,
and customers due to lack of
transfer of learning into the
workplace.
The Six Disciplines of Breakthrough Learning: How to Turn Training and Development into Business Results, by Calhoun Wick and Roy Pollock 16
© 2015 Skillsoft Ireland Limited
Which factors influence scrap learning?
Factor Organizations with high scrap Organizations with low scrap
Metrics Use “Smile Sheets” (Level 1) as their
primary measurement
Consistently use reaction, learning, &
behavior metrics (Levels 1, 2, & 3)
Delivery
Deliver excellent face-to-face &
virtual classrooms, but very little
blending is being done
Deliver blended learning that include
classrooms and a large mix of
modalities closer to the workplace
Prepare Provide little pre-class support for
learner by trainer or manager
Provide pre-class support for learner
by both trainer and manager
Support Have little or no post-class follow-on
support, assets or coaching
Routinely provide post-class follow-on
support, assets and coaching
Transfer
Believes only the manager controls
the learner’s transfer of skills into the
workplace
Work in a partnership the learner and
manager to support the transfer of
learning into the workplace
Reporting Unaware of their scrap learning rate
and/or not motivated to reduce it
Aware of their scrap learning rate and
make concerted efforts to reduce it
Value Rarely, reports business impact or
ROI to organizational leadership
Performs ROI studies routinely for
strategic programs (Levels 4 & 5)
17
© 2015 Skillsoft Ireland Limited
60%
50%
40%
30%
20%
10%
0%
Elearning increases transfer of learning
• A majority (86%) of Skillsoft learners were able to apply what they
learned within 6 weeks of the training. Skillsoft’s scrap learning rate
was 14% - far below the norm of 55% to 80%.
I was able to apply my training within…
Employee Satisfaction
1 Week
50.2%
2-4 Weeks
24.8%
5-6 Weeks
11.3%
I haven’t applied
what I learned yet,
but plan to in the
future.
11.8%
I don’t expect to
use the
knowledge/skills
gained
1.9%
18
Source: “Moving the Needle: How Skillsoft Impacts Performance of Individuals and Organizations”
© 2015 Skillsoft Ireland Limited
Question #4
How do I select the “right’ elearning
content?
19
Understanding the Value
© 2015 Skillsoft Ireland Limited
Characteristics of “Right” content include:
Instructional content – well-designed content based on
adult learning principles and emphasizes problem solving,
critical thinking, learner initiative, self-management and
experiential learning.
Informational content – learning occurs informally, having
quick, searchable access to a wide range of informational
content wherever the learner is located is essential.
Quality of content – the content must teach and support
the transfer of skills into the workplace. Avoid page-turners,
poorly organized “shovelware” and never select content that
doesn’t teach or respect the adult learner.
Blend and reinforce content - blending is a combination of
formal, informal and social (collaborative) approaches or
modalities that improve the effectiveness and efficiency of
learning.
© 2015 Skillsoft Ireland Limited
Enlist greater
manager support
Blend formal,
informal & social
Embed learning
into the workflow
Ensure quality
content
Reinforce
learning
Align
learning
Creating increased performance
21
Source: Guide to Reducing Scrap Learning
& Eight Phases of Workplace Learning
© 2015 Skillsoft Ireland Limited
Question #5
Should I buy or build elearning
content?
22
Planning for Success
© 2015 Skillsoft Ireland Limited
Decisions, decisions, decisions
Buy or lease? – lowest cost option and better way to maintain the currency of your elearning content
Custom development? – more expensive, look for customization options before you develop using inside or outside resources
Build it yourself? – use rapid development tools and leverage your subject matter experts.
Half of all learning within any
organization is basically the same and
other half is unique to that industry or
the enterprise.
Same Unique
© 2015 Skillsoft Ireland Limited
Question #6
What is blended learning?
24
Planning for Success
© 2015 Skillsoft Ireland Limited
Ebbinghaus Forgetting Curve
Elapsed Days Since Event
100
90
80
70
60
50
40
30
20
10
Immediate Recall
20 min
1 hour
9 hours
2 days 6 days
31 days
Without context, 50% is
forgotten in one hour
Source: Herman Ebbinghaus, Memory: Contribution
to Experimental Psychology, 1885/1913
Retention (%)
80% is forgotten
after 2 days 90% is forgotten
after 31 days
25
© 2015 Skillsoft Ireland Limited
The 70–20–10 Rule
70%
Informal
10%
Formal
20%
Social
90% Non-formal learning
Source: Morgan McCall, Robert Eichinger and Michael Lombard
of the Center for Creative Leadership:
Where are most L&D
dollars being spent?
26
Mostly “Pull” Mostly “Push”
© 2015 Skillsoft Ireland Limited
Segmenting the Blended Learning Process
Where is the Value versus Spend? - Much of the value of blended
learning comes from pre-work and follow-up segments, but most
organizations invest disproportionately in the event itself.
27
10% 85% Spent on the Event 5%
Source: Extending Reach and Ensuring Effectiveness of Leadership Development: The Role of Technology-Based Learning, April 2010
& The Promise of Phase 3 by Jack Zenger, Joe Folkman and Robert Sherwin, T+D Magazine, January 2005
Before
26%
During the Event
24%
Follow-up
50%
Value by Percentage
Spend by Percentage
© 2015 Skillsoft Ireland Limited
Blending increases learner retention
Before, during and after a formal event - A true blended solution includes online
courses, online access to reference materials (books, white papers, job aids, etc.),
instructor-led training, mentoring by seasoned experts and other information
resources.
Before During After
Read a chapter
in a book
Complete
assigned
course
Exercises
using
simulations
View a video in
a manager’s
meeting
Meet with your
coach
Use job aid in
workplace
28
© 2015 Skillsoft Ireland Limited
Eight Phases Blending Model
Mostly Formal Mostly Informal & Social
Preparation Instruction Validation Transfer of Learning
1-Prepare Me
Readiness Phase - Set expectations
- Obtain commitment
- Preparatory skills
2-Tell Me
Presentation Phase 5-Check Me
Assessment Phase
- Assess learning
- Reconfirm expectations
- Begin knowledge & skills
transfer into workplace
6-Support Me
Assistance Phase
3-Show Me
Demonstration Phase
7-Coach Me
Experience Phase
4-Let Me
Practice Phase
8-Connect Me
Collaboration Phase
Training checkpoint Mostly sequential Transfer checkpoint Mostly non-sequential
© 2015 Skillsoft Ireland Limited
Question #7
Which topics should I address first?
30
Planning for Success
© 2015 Skillsoft Ireland Limited
Focus on Core Competencies
Management and leadership skills
General business and interpersonal skills
IT and desktop skills
Mandatory and compliance
Professional and industry certifications
Sales and customer Service
New employee orientation
© 2015 Skillsoft Ireland Limited
Question #8
How do I ensure the success of my
elearning program?
32
Planning for Success
© 2015 Skillsoft Ireland Limited
Fundamental Building Blocks
33
• Demonstrate impact
against the value
objectives
• Outcomes are
optimized through the
quality of engagement,
alignment and adoption
efforts
Value Engagement
• Value objectives
defined upfront with
stakeholder buy-in
• Annual success criteria
is defined in order to
deliver progress toward
the value objectives
Engagement
• Learning solutions
aligned to enable value
objectives
• Context is key (right
people, right content,
right time)
Alignment
• Marketing of how
learner performance
expectations contribute
to organizational value
objectives
• Accessibility and
visibility are vital
Adoption
Learning Culture
© 2015 Skillsoft Ireland Limited
Thanks for Joining us today!
Visit the Skillsoft Web Events Page on www.skillsoft.com
©2013 SkillSoft Limited
Dorman Woodall – Director of Skillsoft Learning