1. A Little About Me @sarahkuglinSarah Kuglin Redwood Valley Technical SolutionsWife and Mother Business Owner Coffee NutMe with my Social Media Mentor Mari SmithIve been called: Web Designer Internet Developer WordPress Designer Social Media Marketer Social Media Consultant Geek and Nerd Passionate about the Web Not Scared to Share My Opinion Addicted to my Devices Always Connected.. 11/12/20131

2. 2 3. Our Team Sarah KuglinOwner, Web Designer and Digital Marketing ConsultantBryanne FreitagDigital Marketing & Social Media ManagerColleen Marcus Content Marketing Manager11/12/20133 4. Social Media is a conversationsupported by online tools.4 5. http://youtu.be/x0EnhXn5boM rvtechsolutions.com11/12/20135 6. Social Media The intersection of technology and socialinteraction to create, share, or connect online.rvtechsolutions.com11/12/20136 7. 11/12/20137 8. Social Media For Business?rvtechsolutions.com11/12/20138 9. Social Media & Businessrvtechsolutions.com11/12/20139 10. 10 11. www.socialtimes.comMake A Plan11/12/201311 12. Goalsrvtechsolutions.com11/12/201312 13. Have Clear Objectives SMART=Specific, Measurable, Attainable, Realistic and Timely.rvtechsolutions.com11/12/201313 14. Strategy 1. How To Use Content to Build Relationships 2. Convert Followers Into Customers 3. Reputation Management 4. Measure Your Efforts rvtechsolutions.com11/12/201314 15. Build Relationships People Still Do Business withPeople the Like, Know Trustrvtechsolutions.com11/12/201315 16. rvtechsolutions.com11/12/201316 17. Helpful Is The New ViralFooter Text-Hubspot11/12/201317 18. Content Marketing Is identifying the content your audience is looking for, and distributing it to all theplaces they look for it. Michael Brenner rvtechsolutions.com11/12/201318 19. What is Content Content Marketing is anything you create to share and tell your story. o o o o o o o oBlog Post Magazine or Newsletter Article Video Talking at an Event Email Tweets or Facebook Status Update Photos and Infographics Posters, Brochures and all Printed Materialrvtechsolutions.com11/12/201319 20. Content Marketingrvtechsolutions.com11/12/201320 21. Content Ideas 1. Specialized Knowledge and Expertise 2. Share Quotes Especially as a photo or graphic 3. Curate Quality Content OPC 4. Repurpose Material 5. Provide a Solution to Their Problems!! rvtechsolutions.com11/12/201321 22. Solve Their Problems!rvtechsolutions.com22 23. Solve Their Problems 24. Content Marketingrvtechsolutions.com11/12/201326 25. Content Curating OPC Find Content and Information to Share Google Alerts - www.google.com/alerts Newsle www.newsle.com Social Mention www.socialmention.com Follow Influencers on Social Networks Subscribe to RSS Feedsrvtechsolutions.com11/12/201327 26. 11/12/201328 27. 11/12/201329 28. 11/12/201330 29. Corn Capital Innovations Team 11/12/201331 30. Contestsrvtechsolutions.com11/12/201332 31. Make Content Sharablervtechsolutions.com11/12/201333 32. Social Hubrvtechsolutions.com11/12/201334 33. Engage Dont forget to interact with your fans and followers!rvtechsolutions.com11/12/201335 34. Convert Followers Into Customers What do your followers need to do next o o o oSubscribe to my Blog Subscribe to my Email List Attend an Event Purchase my Products or Servicesrvtechsolutions.com11/12/201336 35. Content Calendarrvtechsolutions.com11/12/201337 36. Management Toolsrvtechsolutions.comwww.hootsuite.com11/12/201338 37. Facebook Schedulerrvtechsolutions.com11/12/201339 38. Negative Feedback 1. Treat Negative Feedback like any other customer service issue 2. Respond Immediately 3. Do your best to move the conversation offline 4. Dont remove negative posts (with exceptions) 5. Swearing & Spamming can be removed rvtechsolutions.com11/12/201340 39. 41 40. Facebook Insightsrvtechsolutions.com11/12/201342 41. rvtechsolutions.com11/12/2013 42. Engage Dont forget to interact with your fans and followers!rvtechsolutions.com11/12/201344 43. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content.Target ads to audience by interests, gender, age, langua ge, location, educational status and even relationship status. rvtechsolutions.com11/12/201345 44. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content.Target ads to audience by interests, gender, age, language, location, educational status and even relationship status. rvtechsolutions.com11/12/201346 45. Content & Social Media 1. Plan and Set Goals 2. Have Clear Objectives3. Create a Strategy 4. Measure the Results rvtechsolutions.com11/12/201347 46. Conversations Online QUESTIONS? View Slides At: www.rvtechsolutions.com/pipestonesmb Ask Questions and offer Feedback! facebook.com/rvtechsolutions twitter.com/sarahkuglin linkedin.com/in/sarahkuglin Gplus.to/rvtechsolutions rvtechsolutions.com11/12/201348