getting started with twitter
DESCRIPTION
Half day workshop for getting started with TwitterTRANSCRIPT
TwitterGetting started
Pauline RandallFlorizel Media Ltd
Setting up your account
Search for content on Twitter
Get back to your home screen
View your tweetsRead/send direct
messages
Get tips on accounts to follow
Write a new tweet
Access your account settings
Where you type your message
Tweets from accounts
you’re following
Searches you have saved
Accounts who have mentioned
you
Information about Retweets
Lists you have created
Your latest tweet and your total no of tweets
Lists you are on
Your followers and who you are following
What is currently trending (what
people are talking about)
Suggestions of accounts for you to
follow
Access to all the settings to
customise your account
Twitter help files
The old layout of Twitter – will be vanishing soon
Log off from Twitter
Your Twitter username – you can change this.
Geo-locates your tweet. Only
check this box if you don’t mind people knowing
exactly where you are
Protecting your tweets hides
them for everybody apart from followers.
Probably not the best idea for
business
Picture – a photo of
yourself or your company logo – depending on
‘who’ is tweeting
Name – could be your own name or your business
name Make sure you add a weblink. It doesn’t have to
be to your home page, it could be to your Facebook site or a specific landing page for
visitors from Twitter. You can
change this.
Add in your location – some
people may search by that
term
Your bio tells visitors about who you are,
what you do. Make it keyword rich
Make your page stand out! You can play with the different settings here, upload a picture
of your own for the background, use
Themeleon for a higher level of control or hire
someone to create your background for you.
This page shows all the applications that you
have allowed to connect with your Twitter
account.You can remove their access rights here by
clicking ‘Revoke Access’ or the appropriate
application.Check from time to time
and remove any that you aren’t using any
more.
Get Tweeting
Finding followers Follow other people Make sure your Twitter is on all publications
(including your email signature) Link from your website Don’t expect it to happen overnight And promise to ignore all the people who can
guarantee you loads of followers quickly – they won’t be who you want!
What to say? Share links/images Comment on another person’s post Respond to someone who has mentioned you Help out – is someone looking for something
that you can help with? Retweet other accounts
Replies, retweets and direct messages Replies – responses to a tweet from another account
starts with @username Can mention more than one user
Retweet – literally forwarding a tweet to your followers Can be done using the retweet button under a tweet Or you can copy and paste – include RT and originators
@name If you copy and paste you can add your own comment
Direct message – a private message between two accounts You can only send a DM to someone who is following you You can only be sent a DM if you are following the originator
The curse of the auto DM Don’t do it Ever Under any circumstances
Twitter lists Organise people – by industry sector, interest
group, geographic location Use to keep track of people without following
them Follow other people’s lists (can be a great way
to find other accounts to follow)
Hashtags # A way of tagging #keywords which Twitter
then includes in #search By clicking on a #hashtag link you can see
other tweets which include it – whether you follow those accounts or not
Conferences are starting to have them to aggregate conversation
Television programmes are using them too – BBC Questiontime - #bbcqt
Search Use it to search for particular topics You can keep “words together” by using double
quotes Try searching with and without the #hashtag –
Twitter indexes words without tags which are getting used a lot
Engagement strategies
Broadcast News organisations Some company feeds Celebrities (to a large extent) Follow few people Have large numbers of followers (assuming
they are broadcasting something useful) Are unlikely to respond to @replies
Chat More balanced numbers of followers and
following Will reply to @mentions Engage in conversation with other accounts on
Lurk Probably follow more people than follow them Don’t tend to post very much Don’t engage in conversation Watch what is happening Possibly engage by following links
Marketing your Twitter presence
Getting known Integrate with your website –
plenty of easy ways to do this but you may need to talk to your web developer
Add your twitter name to all your marketing materials (including business cards)
Email signatures Links from your Facebook page QR codes Responding to other users
Measuring effectiveness
Twitter is just part of your strategy Know what you are aiming to achieve
Increased brand awareness Increased sales Improved customer satisfaction Decrease costs Reduce the impact of negative publicity Increase traffic to website Increase Facebook ‘Likes’
Measure before you start
Some measurements which may not help Number of followers – you can have lots of
followers but are they the right ones Lots of tweets – you can say a lot but are people
listening?
Got a minute? Have you decided on how long you’ll do this
before deciding if it’s a success or a failure? Is your timescale realistic? Are you prepared to reconsider the outcomes
you’re expecting? It may be successful for something you hadn’t expected
When will you review everything? Have you budgeted time for doing this?
Some Twitter (social media) measurement tools http://twitalyzer.com http://klout.com http://twittercounter.com/ http://addictomatic.com/ http://addictomatic.com/topic/florizel+media http://twittergrader.com/ Social media calculator http://www.google.com/analytics/ http://www.google.com/alerts
Website: www.florizelmedia.comTwitter: @florizelmediaFacebook: www.facebook.com/florizelmedia Email: [email protected]
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