getting started wtih program promotion
DESCRIPTION
TRANSCRIPT
- 1. Promoting your FLL Program
FIRST LEGO League - 2. You are busy running your program
When people hear
about all the cool
things you are
doing, they will
want to
support you - 3. But if you dont tell them about all the cool things about
FLL .
- 4. What can you do?
- 5. Assign a PR Coordinator to help spread the word
- 6. Your ideal PR coordinator is
Dynamic
Well-connected
Well-spoken
Savvy
Personable
Reliable
Persistent
Succinct - 7. Arm them with the right tools
FLL PR Toolkit
Intellectual Property Policy
Communication Resource Center - 8. Have them create a database of media contacts
Make sure they include specific names, titles, phones, fax numbers and email addresses. - 9. Dont forget to include social media
- 10. Pay attention to delivery
- Use the preferred format for each outlet
- 11. Address items to specific individuals