Getting the best out of Linkedin

Sue Beckingham

Educational Developer

Faculty of ACES

Webinar

Why would you want to use LinkedIn?

http://www.alexa.com/topsites/global

LinkedIn Demographics

LinkedIn is in the Top 20 most visited websites in the world

Nearly 2 billion people searches on LinkedIn

LinkedIn Demographics

100 MILLION members worldwide 11m+ are recent graduates (2005-10) 20m+ members in Europe 5m+ members in the UK

Company presence 2m+ companies have a page

You can search for People, Updates, Jobs, Companies, Answers,

Inbox, Groups

And others can search for information about you and your company, your expertise.

Tip: in addition to the advanced search facility use the magic of Boolean search using AND OR NOT (in capitals)e.g. social media AND (higher education OR education) AND NOT marketing

Tip:

A minimalistic approach to your profile won’t do you or anyone else any favours!

Building your profile

#1 Complete your profile

Building your profile

#2 Use keywords

Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you.

Building your profile

#3Include a picture

Building your profile

#4 Customize your profile URL

Building your profile

#5 Google yourself!

LinkedIn ranks highly!

Profile

Sections:

• Summary

• Experience

• Skills

• Education

• Recommendations

• Additional Info:

(Websites, Twitter,

Interests, Groups and

Associations, Honours

and Awards)

• More Applications

Contacts

Sync your e-mail

contacts

Make connections with

colleagues, current and

past

Connect with others

through your

connections

Groups

Choose groups related

to your career

Join up to 50 groups

Search Groups Directory

Create your own group

18 million members in LinkedIn Groups

Jobs

Recommended jobs

you may be interested

in.

Advanced search by

location, function,

experience, industry.

Facility to save jobs

and searches.

Inbox

Email function to

contact connections

Facility to ask

connections to forward

an introduction to one

their connections.

View invitations sent

Companies

Featured Companies

http://www.linkedin.com

/directory/groups/

Search companies

Follow companies

Keep your friends close and your competition closer!

More than 2 million companies are now on LinkedIn

News

LinkedIn Today

(customisable news)

Saved Articles

Signal

(your connections updates)

More

A variety of other tools

you can sync with your

LinkedIn profile

Tip:

Promote conferences and workshops you are hosting.

Tip:

Upload your conference slides on SlideShare and show them on your LinkedIn profile.

Tip:

Include books you have authored/edited

Follow other people's lists

Tip:

Share poll via Facebook and Twitter to maximise responses

Tip:

From Twitter add #in to tweets and it will also appear as an update on LinkedIn

Student Jobs

• Connect with

classmates, faculty and

family professionally

• Find new

opportunities for

internships, placements

and full-time positions

• Manage what

potential employers can

learn about them

• Research companies

http://www.linkedin.com/studentjobs

LinkedIn

Answers

• Ask questions

• Demonstrate your

expertise and answer

questions

http://www.linkedin.com/answers/

Sue Beckingham

@suebecks