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Getting the Most from Social Media April 14, 2015

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Page 1: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

Getting the Most from Social Media

April 14, 2015

Page 2: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Casey Cornett Social Media Director

VI Marketing and Branding

Page 3: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

AGENDA

Define Social

Social by the numbers

Social Targeting

What you’re up against

5 Things That All Social Media Users Want

Template (Plan)

Questions?

Standing Ovation

#BrighterSocial

@CaseyCornett

Page 4: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Merriam Webster:

Page 5: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Say what?

Page 6: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

Let me simplify that for you:

Social media is an opportunity to communicate.

#BrighterSocial

@CaseyCornett

Page 7: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

How many Oklahomans on

Facebook are interested in…

Charity and Causes = 500,000

Non-Profits = 240,000

Volunteering = 112,000

#BrighterSocial

@CaseyCornett

Page 8: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Page 9: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Page 10: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Page 11: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Page 12: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

As an entity, you are by default fighting from behind

for social recognition. (tweet)

Page 13: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett

Page 14: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

To Win, You Need to Know These 5 Things

That All Social Media Users Want

To be noticed

Help

Information

Praise

Recognition

#BrighterSocial

@CaseyCornett

Page 15: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

5 Things All Social Media Users Want

To be noticed

#BrighterSocial

@CaseyCornett

Page 16: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

5 Things All Social Media Users Want

Help

#BrighterSocial

@CaseyCornett

Page 17: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

Information

#BrighterSocial

@CaseyCornett

5 Things All Social Media Users Want

Page 18: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

Praise

#BrighterSocial

@CaseyCornett

5 Things All Social Media Users Want

Page 19: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

Recognition

#BrighterSocial

@CaseyCornett

5 Things All Social Media Users Want

Page 20: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

Goal, Measurable Objectives, Strategies, Tactics

Know your audience: Tier 1, Tier 2, Tier 3

Write down all the ways you are going to: notice,

help, inform, praise, recognize each tier

Develop a content calendar for your posts:

(Think: jab, jab, jab, hook)

Examine your content after posting, optimize

Budget

#BrighterSocial

@CaseyCornett

Template / Plan

Page 21: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

AGENDA

Define Social

Social by the numbers

Social Targeting

What you’re up against

5 Things That All Social Media Users Want

Template (Plan)

#BrighterSocial

@CaseyCornett

Page 22: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

Questions???

#BrighterSocial

@CaseyCornett

Page 23: Getting the Most from Social Media - Oklahoma Getting the... · Getting the Most from Social Media April 14, 2015 . #BrighterSocial @CaseyCornett Casey Cornett Social Media Director

#BrighterSocial

@CaseyCornett [email protected]