getting the most out of social media
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Getting the Most Out of Social Media. Michele L. Lee de León Centro Venezolano Americano de Mérida. Today’s Agenda. What is social media What is most used and how Activities: Case studies to Determine clientele and stakeholders input Decide social media objectives - PowerPoint PPT PresentationTRANSCRIPT
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Getting the Most Out of Social Media
Michele L. Lee de LeónCentro Venezolano Americano de
Mérida
Today’s Agenda
1. What is social media2. What is most used and how3. Activities: Case studies to
1. Determine clientele and stakeholders input2. Decide social media objectives3. Decide the experiences and added value
4. How to evaluate5. Tips on how to be successful
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Today’s Goals
Recognize the opportunities social media can bring to marketing, client attention, and empowering your stakeholders
Develop ideas [strategic plan] for using social media to give added value to your binational center
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What is social media ?
http://www.searchenginejournal.com
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What is social media ?Way of communicating where there is
interaction between people online.
Moreover, social media allows for user-generated content
Technologies: social networks, forums, blogs, wikis, podcasts, vcasts among others.
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What is social media?Migration from Web 1.0 to Web 2.0
Static websites and read only content
Participatory websites and read-write content
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What is social media?Migration from Web 2.0 to Web 3.0
Participatory Internet
Semantic WebPersonalization, Mobility, Advocacy
Signifies a fundamental change in the way we communicate
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What does social mediado for us?
Organization<⃰ Technologies <⃰ New ways to reach our clients/students<⃰ New opportunities for communication
Promotion<⃰ Alternative to advertising<⃰ Peer recommendation (word of mouth)<⃰ New ways to work with customers
Feedback<⃰ Tells us what people are saying about us/product<⃰ Helps us improve because we are listening to our clients
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What is most used and how
http://willscullypower.files.wordpress.com/
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Important Considerations What would you like to do?
For whom: who are your stakeholders<⃰ Who is involved in the project<⃰ With whom would you like to interact
What is the best way to interact with all parties
Be cognizant that different audiences have different requirements.
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Above all…Provide good, interesting, relevant contentFor some ideas from Search Engine J.:
1. Make a list of something (ten ways to improve your English)
2. Add videos, photos, personal interviews3. Add a “How to” or tutorial4. Helpful download or pdf file
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How to do what we want with Social Media
1. Make a social inventorya. Evaluate what you haveb. Decide what you would like
2. Keep in mind the right questions: a. Whob. Whatc. Whyd. How
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Social Inventory
Media Goal Target Content Interaction LinksFacebook
Youtube
Digg
Flickr
What Why Who How…
Describe how you are currently using social media.
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A Look at Content Content: Is your content relative and friendly? Is your
information fresh and original? Or, is it the same old thing?
Tone: Does your public want funny, informative, or serious?
Navigation: Is it easy to find things? Do the links work? Are you pages user friendly?
Does your audience experience your center when they visit your social media pages?
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Social Inventory
Goals Purpose Target Content Interaction MediaPromotion
Branding
Community
CooperativeLearningClient ServicesClient Participation
What Why Who How…
What would you like to do?
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Case Studies
Working in groups read the case study given you.
Determine who the stakeholders (people involved) are in each case.
Each stakeholder is represented by one member at your table.
Your table should also have a note keeper and a spokesperson
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Case Studies
Each stakeholder should⃰<Describe the target client.⃰<What would your center like to
obtain from using social media?⃰<What would your client experience
from connecting with the social media you choose to implement?
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Case StudiesFrom each stakeholders’ points of view
discuss and determine the following:⃰<Who is the target?⃰<At least four specific and
measureable objectives.⃰<What experience can you create for
your client using social media to accomplish this objective?
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Case Studies
Schematically, discuss how to go about this.
<⃰ What tools do you need and can use<⃰ How can you use them.
Use your social inventory planning sheet for the case study
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Tips on how to be successful
1. Diversify: Use social media and traditional methods together
2. Sustainability: Engage your audience and make them part of your on line activities
3. Promote communication & community building<⃰ By putting a human face/name behind it<⃰ Make people feel a part of it
4. Provide content rather than advertisement
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Tips on how to be successful
5. Dare to try something new, be creative6. Use what suits your need and use it well,
You do not have to use every social media
7. Evaluate what works and does not work8. Plan again9. Decide what works and gives your center
added value
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A Guide to Building a Social Media Plan
1. Identify and categorize your needs.2. Identify and categorize your constituent’s needs.3. Prioritize! What is most pressing?4. Decide which technology tool can be used to deliver the
service you require.5. Start small and build on what you create.6. Implement one tool at a time.7. Work together with your natural partners for collaboration.8. Experiment with what works best for you.9. Maintain your sites and build on them.
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Thank youPlease contact me if you have any
questions:Michele L. Lee de Leó[email protected]
I am more than happy to help.
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Referenceshttp://www.websmithgroup.com/planning-g
uides/content-matrix/http://www.mrlukeabbott.com/marketing/15
-facebook-for-business-tips/http://www.cmo.com/sites/default/files/CM
O-SOCIAL%20LANDSCAPE-R5.pdfhttp://www.boxesandarrows.com/idea/view
/13461
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Referenceshttp://www.chrisbrogan.com/starting-points
-for-online-presence/http://www.openjason.com/2008/02/50-con
tent-management-systems/http://www.searchenginejournal.com/top-7-
ways-to-increase-link-popularity-with-content-on-your-site/22620/
