getting the most out of the media

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Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale Page 1 Getting the most out of the media

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Getting the most out of the media. Agenda – Working with the media. Background – Peter Dixon – Radio Teesdale & Stuart Laundy - The Northern Echo Media Outlets Writing a Press Release The Radio Interview Next Steps Questions and Answers. - PowerPoint PPT Presentation

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Page 1: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 1

Getting the most out of the media

Page 2: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 2

Agenda – Working with the media

Background – Peter Dixon – Radio

Teesdale & Stuart Laundy - The Northern Echo

Media Outlets Writing a Press Release The Radio Interview Next Steps Questions and Answers

The European Agricultural Fund for

Rural Development: Europe investing in rural areas.

Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union

Page 3: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 3

Media Outlets Public Radio

Radio 1, 2, 3, 4, 5…….. BBC Radio Tees, Newcastle, Cumbria, York….

Commercial Radio - Star Radio, TFM, etc Community Radio – Radio Teesdale Daily Newspapers – Northern Echo Weekly Newpapers – D&S Times/Teesdale

Mercury Magazines Web Sites Social Media – Facebook, Twitter, etc TV – Regional, National

Page 4: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 4

Working with the Media - Top Tips Identify your effective media sources and what each can

be used for Advertising, Editorial, Listings, Self Publication

Networking Make friends with your media contacts Local Media is always on the look out for interesting

tales - provide information that will help the media do their job

Look for interesting ways of working with the media Create a news section on your website and keep it

updated. Promote media stories on your social media Think about the connectivity of the media

Page 5: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 5

Media Outlets Social Media

& it’s tools Specialist

Web Sites Listing sites Promoting

media stories on your social media

Think about the connectivity!

Page 6: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 6

Writing a Press Release Keep it short and to the point

Who * What * When * Where * Why Past * Present * Future Always put on a contact name,

with a telephone number and email address

A picture gives a story greater impact

Page 7: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 7

The Radio Interview Be Prepared Go to the studio with a positive attitude about

achieving something The interviewer is responsible for editorial

content Think about talking to ONE person. In person > recorder >landline > mobile Live Vs Pre-recorded Get yourself in a comfortable position Smile

Page 8: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 8

Next Steps Sign up to be a guest on Radio

Teesdale (Drivetime, Lunchtime, Specialist Show)

Keep in touch with Radio Teesdale about your news

Sign up for our “How to Get the Best Out of the Media – Radio Training”

The European Agricultural Fund for

Rural Development: Europe investing in rural areas.

Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union

Page 9: Getting the most out of the media

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and www.RadioTeesdale.co.uk Twitter: @RadioTeesdale Facebook www.facebook.com/radioteesdale

Page 9

Contact Information Peter Dixon, Radio Teesdale

Enterprise House, Harmire Enterprise Park, Barnard Castle, Co. Durham, DL12 8XT

Office 01833 696750 Email: [email protected] Twitter: @radioteesdale