Getting the Tasting Room Experience Right

#1

Control your guest experience from front to back

#1 Cont’d

• If you wouldn't have a great time at your tasting room how would someone else?

• Plan your guests experience from parking to leaving

• Every thing counts: signage, trash, you don’t have to be rich to have a tidy place

#2

Connect with every guest

#2 Cont’d

• I cannot tell you how many tasting rooms I enter and barely get a hello

• COMMUNICATION is key, get to know your guests to increase their experience

#3

If your story sucks quit or develop a new one

#3 Cont’d

• Honesty wins

• Be truthful for what your brand is, where you wine comes from

• Seriously, share your BRANDS story not your personal story

#4

Why be good when you can be the best?

#4 Cont’d

• Work hard with every experience and try to make it better

• Problem solve to find the best solution to making each guest experience the best

#5

Capture information

#5 Cont’d

• If you do all the work to get fans in the door why waste it?

• You can’t use an integrated system up to its potential if you’re not willing to input your guests information

#6

Reconnect