Introduction to Google+getting started with the new social networking site

Laurie Mahoney, Product Marketing ManagerBrandon Andersen, Global Product Development Manager

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Agenda

What is Google+ and how do I get started? Features of Google+ Filtering the news that you want Engaging in the conversation Collaboration The Future of Google+ and some predictions

from us... 

What is Google+?

The newest Social Media site to come on the scene. Think Twitter or Facebook, but easier to share with smaller groups of people. Create groups (aka Circles) on the fly and share links, images, and videos easily with a few people or the world.

For a quick overview:http://www.youtube.com/embed/xwnJ5Bl4kLI?autoplay=1

Creating a Profile

Circles

Sparks 

Hangouts 

Mobile

Location 

Instant Photo Uploads 

Messenger

Where do I start?   

Set up a Google+ Profile

How to import contacts & find new ones:

 

Establish your circles:

 

Check your privacy settings:

 

Sparks

 

Hangouts

 

Mobile integration

Mobile integration

Photos from your phone are automatically uploaded to Google+

Filtering the news that you want...

Getting relevant news

Set up your sparks Browse for topics of

interest Use keywords to define

your own content Your news gets delivered to

you If you like a story, share it

Organize influencers by topic

Create topic circles (Social Media, PR, SEO, etc.) Add influencers to each topic.  Some influencers

will be in multiple circles. Easily digest information from each stream when

you log in. Share your own content by topic circles

Send relevant information to the relevant people

without bothering everyone else

Use +1 to find out what others are reading

Engaging in the conversation...

Features

Unlike Twitter, no character limit Filter your stream by circles Edit your post Delete your post Link to this post View your profile as others see it How to Disable: re-shares, comments How to Share: Links, Photos, Location, Videos

Creating a post

 

Engage with relevant circles

Share content with people who are interested in it

Don't muddy up your stream with irreverent posts to the world

Sending to an audience

PublicCircles

All Circles

Be part of the conversation

+1 posts that you like

Share other people's posts

Comment on their posts

Browse other people's posts for commenters who seem to have similar interests as you

Integrating Facebook & Twitter into your Google+ Feed: download start Google plus to

start using Google + to post to Facebook & Twitter http://startgoogleplus.com/wiki

You can choose whether or not to have your FB & Twitter feeds show up in your stream

easily post updates from Google+ to FB and/or Twitter at the same time as you post to your different circles

Team collaboration

Create Hangouts for meetings

Use GChat for instant updates

Collaborate on Google Docs

What sets Google+ apart

Coming soon to Google+

Content Strategy

Start thinking about your content strategy before the launch of business profiles or company pages

What types of content do you want to share? Which social network is most appropriate for each

piece of branded content? Does it make more sense to share a recipe on

Twitter or Google +? Where do I want to share my multimedia assets?

Affect of Google+ on search results Use shares and +1's to determine popularity of content Transition ranking away from inbound links and toward

social factors

Google+ Gender Stats    

According to the Pew Internet study released at the end of August, among internet users, social networking sites are most popular with: 

women and young adults under age 30.  Young adult women ages 18-29 are the power users of social networking   69% of women use social media everyday versus only 60% of men.

So, why are only 12.6% of Google+ users female? 

Introduction to Google+getting started with the new social networking site

Laurie Mahoney @ChannerMahoneyProduct Marketing Manager

Brandon Andersen, @BrandonChicagoGlobal Product Development Manager