getting to know your community …what the numbers say!
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By:Suzette Barta, Assistant Extension Economist
OSU, Stillwater
Susan Trzebiatowski, Student Assistant OSU, Stillwater
Stan Ralstin, Community Development SpecialistOSU, Enid
Dirk Webb, County Extension DirectorOSU, Cordell
Mike Woods, Extension EconomistOSU, Stillwater
Joe Williams, IFRO DirectorOSU, Stillwater
- Department of Agricultural Economics -- Division of Agricultural Sciences and Natural Resources -
- Oklahoma State University -
Contents
I. Getting to Know Oklahoma
II. Getting to Know Washita County
III. Getting to Know Your Retail Markets
Washita Co
Washita County Pop Quiz
a. The original location had been set aside as tribal lands.
b. The water supply was unsatisfactory.
c. The courthouse building was built on the new site, so the town moved.
Washita Co
What forced the relocation of Cordell one mile to the southwest (its present location)?
Answer: b. The water supply was unsatisfactory.
Part I
Getting to Know Oklahoma!
Population Loss
•Oklahoma’s population increased by 9.7% from 1990-2000, according to the Census Bureau.
•The US population increased by about 13.2%.
•As a result, Oklahoma’s number of Representatives to the House decreased from 6 to 5.
Employment Opportunities
If I could change one thing about my community, it would be:
“…better paying jobs and more of them.”
Pushmataha County Community Survey, AE-02024, March 2002
Old Frisco Depot in Antlers
Low Income
Why does Per Capita Income in Oklahoma lag the rest of the nation? Some possibilities:
•Low Educational Attainment
•Cost of Living
•Cultural Attitudes
•Different Occupational Mix than U.S.
•Inadequate Transportation Systems
Oklahoma League of Economists, Spring 1999 Policy Survey of Members
Population Trends... • Across the United States, population growth in the
“bread basket” states is slow relative to the rest of the country.
• In Oklahoma, the fastest growing counties are those in the central and eastern portions of the state--often bordering Tulsa and Oklahoma Counties.
• Western counties in Oklahoma are losing population.• In general, non-metro counties are losing population
relative to metro counties.
...In Oklahoma and Nationwide
20.0 to 66.3
10.0 to 19.9
5.0 to 9.9
0 to 4.9
Percent Change in Population by State: 1990 to 200014.0
20.140.0
8.9
30.6
29.666.3
28.5
12.9
20.4
13.8
21.1
26.4
23.5
22.8
21.4
17.6
12.4
13.7
16.7
14.4
10.5 10.1
15.1
11.4
10.8
6.9
9.6
9.3
5.4
5.9
9.7
8.5
8.4
8.5
0.5
8.6 9.7
9.7
8.9
8.2
5.55.5
4.7
3.8
3.4
0.8
3.64.5
9.3
Source: U.S. Census Bureau
Percent Change in Population by County: 1990-2000
U.S. = 13.2
50.0 - 191.025.0 - 49.9
0.0 - 13.1-9.9 - -0.1
-42.3 - -10.0
13.2 - 24.9
Source: U.S. Census Bureau
Population Change 1990-2000
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CIMARRON
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREER
HA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
More than 9% decrease
-9% to 0
0 to 4%
4% to 12%
12% to 20%
Percent Decrease
Percent Increase
More than 20%
SOURCE: U.S. Census Bureau
3.3%
7.1%5
Percent of Population Living in Non-Metropolitan Areas for Each State
0%-14% Non-metro Population
51% or more Non-metro Population
26%-50% Non-metro Population
15%-25% Non-metro Population
0%
1.5%
7.3%
7.9%
8.2%8.6%
11.7%
13.4%
15.1%
15.1%
15.4%
16.1%
16.9%
17.8%
20%
18.8%
21.8%
23.5%
24.6%
27.8%
26.8%
27.8%
29.5%
30%
30.1%30.7%
32.2%
32.1%
32.1%
32.4%
37.6%
39.2%43%
43.3%
47.3%
51%
51.2%
54.6%
55.7%
57.6%
58.5%
59.7%
60.6%
63.9%
65.3%
66.1%67.3%
70%
Source: Bureau of Economic Analysis for 1999.
Population: Metro vs. Non-Metro
0%10%20%30%40%50%60%70%80%90%
100%
1980 1990 2000
Metro Non-Metro
57% 59% 61%
3,025,487 3,145,576 3,450,654
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
CIMARRON
Over 930
Average for the state of Oklahoma = 50.2
100-388
50-99
Population Density for Oklahoma Counties Population per Square Mile (2000)
10-49
Less than 10
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGANCREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
Equal to State Average
Below State Average
CIMARRON
State Average: 25.9%
Above State Average
Percent of Total Population Under 18 Years
Source: U.S. Census Bureau
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGANCREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
Above State Average
Below State Average
CIMARRON
State Average: 13.2%
Percent of Total Population Over 65 Years
Source: U.S. Census Bureau
Employment Trends...
• Employment growth has been greatest in the eastern half of the state.
• Western counties are losing jobs relative to eastern counties.
• Unemployment rates are higher in non-metropolitan counties.
...In Oklahoma
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
CIMARRON
Percentage Employment Growth 1990-2000
Over 22% Growth
10%-22% Growth
0 to 10% Growth
Negative Growth
Shades of purple indicate growth that is slower than the state’s growth of 22%.
Oklahoma Unemployment Rates, 1990-2001, State, Metro & Non-Metro Areas
0
1
2
3
4
5
6
7
8
9
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
NonMetro State Metro
Employment Growth in Metro and Non-metro Oklahoma, 1995-2000
-15.00%
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Ag
Serv
Con
st
FIR
E
Mfc
g
Ret
ail
Serv
ices
Tra
nsp
Who
lesa
le
Gov
t
Far
m
Min
ing
Metro Non-Metro
Source: Regional Economic Information System, BEA
Manufacturing Employment for Non-metropolitan Areas in Oklahoma, 1980-2000
50000
55000
60000
65000
70000
75000
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
Source: Regional Economic Information System, Bureau of Economic Analysis
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
CIMARRON
Manufacturing Employment as a Percent of Total Employment for Oklahoma Counties, 1999
Greater than 20%
15.1% to 20%
9.63% to +15%
Less than 9.63%
State percent is 9.63%.
U.S. percent is 11.76%
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
CIMARRON
Greater than 1.0
0.75 - 0.99
0.50 – 0.74
1999 County Trade Pull Factors
0.25 – 0.49
Less than 0.25
Source: Oklahoma Business Bulletin, October 2000
Income Trends...
• Oklahoma per capita income falls behind most of our surrounding states.
• Non-metro PCI in Oklahoma lags metro PCI.• Although all counties show some growth in
income, Central Oklahoma and the far eastern counties show the fastest growth in total personal income.
...In Oklahoma
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
CIMARRON
Total Personal Income Percentage Growth,1990-2000.
Greater than 60%
41%-60%
21%-40%
0-20%
Shades of green indicate growth that is slower than the state’s rate of growth of 60%.
Per Capita Income for Oklahoma and Surrounding States: 1990-2000
10,000
15,000
20,000
25,000
30,000
35,000
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
Arkansas
Colorado
Kansas
Missouri
New Mexico
Oklahoma
Texas
Ok Metro
Ok Non-metro
Source: Regional Economic Information System, BEA
OK-Metro
OK-Nonmetro
OK
Average Wage per Job, 1999
$21,276
$27,132$25,336
$32,711
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
U.S. OK Total OK Metro OK Non-Metro
Source: Bureau of Economic Analysis
Housing Cost Index
00.1
0.2
0.3
0.40.5
0.6
0.7
0.8
0.91
US OK Tulsa OKC
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
CIMARRON
Top Ten Counties with Greatest Percent of Total Personal Income from Farm Earnings, 2000
ADAIR
ALFALFA
ATOKA
BECKHAM
BLAINE
BRYAN
CANADIAN
CARTER
CH
ER
OK
EE
CHOCTAW
CLEVELAND
COMANCHE
COTTON
CRAIG
CUSTER
DE
LA
WA
RE
DEWEY
ELLISGARFIELD
GRADY
GRANT
GREERHA
RM
ON
HARPER
JACKSON
JEFFERSON
KAY
KIOWA LATIMER
LOVE
MAYES
MURRAY
MUSKOGEE
NOBLE
NOWATA
OKLAHOMA
OK
MU
LG
EE
OSAGE
OTTAWA
PAWNEE
PAYNE
PUSHMATAHA
ROGER MILLS
ROGERS
SEQUOYAH
STEPHENSTILLMAN
TULSA
WAGONER
WASHITA
WOODS
WOODWARD
WA
SHIN
GT
ON
SHALLMAR-
MAJOR
KINGFISHER
BEAVERTEXAS
LOGAN
CREEK
LINCOLN
OKFUSKEE
McINTOSH
CADDO
MCCLAIN
GARVIN
SEM
INO
LE
PO
TT
A-
WA
TO
MIE
HUGHES
PITTSBURG
HASKELL
LE FLORE
COAL
JOHNSTON
PONTOTOC
MCCURTAIN
CIMARRON
Employment growth and per capita income growth greater than US average.
PCI Average Annual Growth Rate for the US =5.06%
Employment Average Annual Growth Rate for the US= 2.01%
Employment growth greater than US average. Per capita income growth less than US average.
Employment growth less than US average. Per capita income growth greater than US average.
Employment growth and per capita income growth less than US average.
Average Annual Employment and Per Capita Income Growth by County 1990-2000: Relative to U.S. Average.
Washita County Pop Quiz
a. Johnson and Harrel
b. Johnson and Johnson
c. Rogers and Hammerstein
Washita Co
Who donated the land for the courthouse, which straddles the highway and a section line?
Answer: a. A.J. Johnson and J.C. Harrel each donated half the land needed for a courthouse on either side of the section line, later used to demark the highway.
Population for Washita County
1980 1990 2000 % Change
1990-2000
Bessie 245 242 190 -21.49%Burns Flat 2,431 1,022 1,782 74.36%Canute 676 542 524 -3.32%Colony 185 163 147 -9.82%Cordell 3,301 2,968 2,867 -3.40%Corn 542 548 591 7.85%Dill City 649 628 526 -16.24%Foss 188 143 127 -11.19%Rocky 242 189 174 -7.94%Sentinel 1,016 982 859 -12.53%Remainder 4,323 4,014 3,721 -7.87%Washita County 13,798 11,441 11,508 0.58%
Population of Washita County, Oklahoma, 1990-2000
11,000
11,100
11,200
11,300
11,400
11,500
11,600
11,700
11,800
11,900
12,000
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000
Washita County
Source: U.S. Census Bureau
Population, Housing Units, and Average Household Size for Washita County, Oklahoma 2000
Avg. Household Size for Oklahoma: 2.49 Source: U.S. Census Bureau
Population Total Housing Units
Avg HH Size
Washita Co. 11,508 5,452 2.50Burns Flat 1,782 903 2.86Canute 524 242 2.45Cordell 2,867 1,427 2.39Corn 591 226 2.52Dill City 526 253 2.52Sentinel 859 411 2.48Other towns 638 328 2.26
Percent of Total Housing Units in Washita County, 2000
Dill City6.7%
Sentinel10.8%
Others8.7%
Corn6.0%
Burns Flat23.8%
Canute6.4%
Cordell37.7%
Total Housing Units in Washita County – 5,452 Source: U.S. Census Bureau
Washita County Population for Age Groups 65 & Over and Under Age 19, 1990-2000
0
1,000
2,000
3,000
4,000
5,000
6,000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000
Tho
usan
ds
Under 19 Over 65
Source: Woods and Poole, 2002
Percent of Total Enrollment in Washita County, Oklahoma, 2000
High school28%
College or graduate school
12%
Kindergarten8%
Elem school (1-8)52%
Total Enrollment for Washita County – 775 Source: U.S. Census Bureau
Percent of Education Attained in Washita County for Persons Age 25 and Over, 2000
Graduate or Prof Degree
5%
No High School Diploma
24%
High School Graduate
60%
Bachelors Degree11%
Total persons 25 years and over in Washita County – 1,848 Source: U.S. Census Bureau
Percent of Education Attained in Oklahoma for Persons Age 25 and Over, 2000
No High School Diploma
19%Bachelor's
degree13%
High School Graduates
61%
Grad or Prof degree
7%
Total persons 25 years and over in Oklahoma – 2,203,173 Source: U.S. Census Bureau
Total Employment for Washita County, OK, 1990-2002
4,0004,200
4,4004,600
4,8005,000
5,2005,400
5,6005,800
6,000
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Source: Oklahoma Employment Security Commission
Unemployment Rates for Washita County and Oklahoma, 1990-2002
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Washita OK
Source: Oklahoma Employment Security Commission
Location Quotients for Washita County, 1995-2000
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Farm
Ag Ser
v.
Min
ing
Const
Man
uf
Trans P
ub Util
Whol
esal
e
Retai
l Tra
de
F.I.R.E
.
Servic
es
Fed. G
ovt
Mili
tary
St & L
oc G
ovt.
1995 1996 1997 1998 1999 2000
Per Capita Income for Washita County and Oklahoma
$0
$5,000
$10,000
$15,000
$20,000
$25,000
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000
Washita County Oklahoma
Source: Regional Economic Information System, Bureau of Economic Analysis
Transfer Payments by Type for Washita County, Oklahoma, 1990-2000
$0
$5,000
$10,000
$15,000
$20,000
$25,000
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000
Retirement Medical Pymts Income MaintenanceUnemployment Veterans Pymts
=
Source: Regional Economic Information System, Bureau of Economic Analysis
Sales Subject to Sales Tax for Washita County Fiscal Years 1992-2002
$20,000,000
$22,000,000
$24,000,000
$26,000,000
$28,000,000
$30,000,000
$32,000,000
$34,000,000
$36,000,000
$38,000,000
$40,000,000
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
Washita Co
Source: ORIGINS http://origins.ou.edu
Total Farm Labor and Proprietors’ Income for Washita County, Oklahoma
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
Not available for 1996Source: Regional Economic Information System, Bureau of Economic Analysis
Selected Farm Characteristics of Washita County, Oklahoma, 1997
Number of Farms 994
Avg. Farm Size (acres) 589
% Land Area in Farms 91.2%
Avg. Age of Operator 55.8
Avg. Mkt. Value of Ag. Products Sold per Farm
$69,161
Source: 1997 Census of Agriculture
Part III. Getting to Know Your Retail Markets!
Washita County Pop Quiz
a. Cordell
b. Foss
c. Cloud Chief
Washita Co
What town was the first county seat for Washita County?
Answer: c. Cloud Chief. After a county vote that moved the county seat to Cordell, people in Cloud Chief refused to move. A bill signed to law by President Theodore Roosevelt moved the county seat to Cordell and settled the argument.
Population for Cordell and Washita County, 1980-2000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
Washita Co.
Cordell
Sales Tax Collectionsfor Cordell, OK, 1980-2002
$300,000.00
$350,000.00
$400,000.00
$450,000.00
$500,000.00
$550,000.00
$600,000.00
$650,000.00
$700,000.0019
80
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2%-3%4%-3%
3%-4%
Sales Tax Collectionsfor Burns Flat, OK, 1980-2002
$0.00
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.0019
80
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2%-3%
3%-4%
Sales Tax Collectionsfor Sentinel, OK, 1980-2002
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.0019
80
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2%-3%
Estimated Taxable Sales for Cordell and Washita County, FY 1992-2002
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
County Sales Cordell Cordell Inflation-Adjusted
County estimate source: ORIGINS http://origins.ou.edu
What isTrade Area Capture?
• Trade Area Capture estimates the number people that shop in your town annually.
• TAC is estimated from your town’s estimated taxable sales figures obtained from the Oklahoma Tax Commission.
Trade Area Capture for Cordell, OK 1980-2002
1,000
2,000
3,000
4,000
5,000
6,000
7,000
What is a Pull Factor?• A Pull Factor is an index calculated so that trade
areas can be compared across different cities and towns.
• A Pull Factor is the town’s Trade Area Capture Divided by the town’s Population.
• A PF > 1.0 implies that a town is drawing in shoppers over and above its own population.
• A PF < 1.0 implies that a town is not capturing the retail dollars of its own residents.
Pull Factors for 5 Towns in Washita County, OK, 1980-2002
0.000.20
0.400.600.80
1.001.201.401.60
1.802.00
CordellFossCanuteSentinelBurnsFlat
Pull Factors for Remaining Townsin Washita County, 1980-2002
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
Rocky
Bessie
Corn
Dill City
Pull Factors By Average City Size
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
Less 1000 1000-5000 5000-1000010000-25000 25000-50000 Greater than 50000
Pull Factors for Cordell & for Cities with Population 1,000-5,000: 1980-2002
0.5
0.7
0.9
1.1
1.3
1.5
1.7
1.9
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
Cordell 1,000-5,000
•Sales gap coefficients are interpreted in exactly the same way as pull factors.
•The only difference is that 8 distinct retail categories are analyzed--based on SIC codes.
SIC Codes for Gap Analysis
Description SIC CodeBuilding, Gardening & Merchandise 52General Merchandise 53Food Stores 54Automobile Dealers & Gas Stations 55Apparel & Accessory Stores 56Furniture & Home Furnishings 57Eating & Drinking Places 58Miscellaneous Retail 59
Gap Analysis for Cordell:1998-2002
0
0.5
1
1.5
2
2.5
52-Bldg 53-Gen 54-Food 55-Auto 56-Cloth 57-Furn 58-Rest 59-Misc
1998 1999 2000 2001 2002
Gap Analysis for Burns Flat:1998-2002
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
52-Bldg 53-Gen 54-Food 55-Auto 56-Cloth 57-Furn 58-Rest 59-Misc
1998 1999 2000 2001 2002
Washita County Pop Quiz
a. True
b. False
Washita Co
The Carnegie Library was constructed with the assistance of funds provided by the steel magnate Andrew Carnegie.
Answer: a. True. Today the building is home to the Washita County Historical Museum and is on the National Register of Historic Places.
Questions?