getting work done for the pr professional
DESCRIPTION
I'm a huge fan of David Allen's book Getting Things Done. It has helped me develop strategies for managing the intense amount of work required to run our business. In this session, delivered to the graduate PR students of Fanshawe College's Trends in Technology class, I spoke about how to implement a GTD system, offered some ideas for project management and shared some of my favourite tools.TRANSCRIPT
Getting Things Done for the
#PR Professional
WHAT YOU USE?
WHAT WILL IT TAKEto run an effective PR business?
MIND LIKE H2O
RIPPLES
100 % Attention
CAPTURE Everything
Get it out of your HEAD
CREATE SYSTEMS
DAVID ALLEN
GTD System
5 Steps to Control
1. Collect
2. Process
3. Organize
4. Review
5. Do !
!
NEXT ACTION
EMAIL EMERGENCY
LINDA STONE
EMAIL Apnea
1. Stop Breathing
2. Bad Posture
3. Stress Response !
!
!
YOU Control Your Email
1. Kill notifications
2. Change other’s expectations
3. Give it time
4. Never at 9:00
5. Learn to triage
6. Inbox Zero !
!
!
DATA CRISIS(100 % of harddrives will fail)
BACK UP (or else)
3 | 2 | 1
3 copies, 2 different media, 1 offsite
Dropboxdropbox.com
Cost: Free for 2 Gigs, 100 Gig for $100/year !
Windows Alt: works on all platforms
PASSWORD Problem
crack this
1Passwordagilebits.com
MODERN Meetings
meetings suck
Al Pitampalli
1. Make preliminary decisions ahead
2. Start on time, move fast
3. Limit # of Attendees
4. ALWAYS come prepared 5. Goal - committed action plan
6. Cancel INFORMATIONAL meetings
7. brainstorming balance !
moving meetings
TOOLS FOR PR
wait. what?!?
what is your time worth?
(per hour. Outsource anything you can have done for less than 1/2 what you can charge out.)
Virtual Staffvirtualstafffinder.com
Cost: $395 !
learn to type
Typing Webtypingweb.com
Cost: Free !
stop typing
Dragon Dictatenuance.com
Cost: $100 !
!
focus, dammit
Focus at Willfocusatwill.com
Cost: Free or $36/year !
mousing is S_L_O_W
Alfredalfredapp.com
keyboard shortcuts
snippets
TextExpandersmilesoftware.com
Cost: $34.95 !
Windows Alt: phaseexpress.com
project panic
WorkFlowyworkflowy.com
Cost: Free (for 500 items) or $50/year !
!
Asanaasana.com
Cost: Free for up to 15 people or $50/month !
!
Basecampbasecamp.com
Cost: $50/month !
organize ideas
MindMeistermindmeister.com
Cost: Free for 3, $4.99/month !
Xmindxmind.net
Cost: Free or $79 !
!
WHAT DO YOU USE?
CC Licensed Photos: Ripples - http://www.flickr.com/photos/yogendra174/4428131059/ !
!
The secret of war lies in the communications ~N.B.
GROUP EXERCISE