getting your business ready for the national broadband network (nbn )
DESCRIPTION
The National Broadband Network (NBN) will contribute to Australia being among the world’s leading digital economies through improved productivity gains, global competitiveness and social well-being (National Digital Economy Strategy, 2011). In order to ensure your business takes advantage of this improved connectivity it will need to make sure that is ‘NBN ready’. This interactive session presented by Allison Miller of Vanguard Visions Consulting will provide an overview of: What the NBN is and why it is important to your business How your businesses can prepare itself to make the most of the NBNTRANSCRIPT
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Getting your business ready for the NBN
Allison Miller, Vanguard Visions Consulting
Modbury & Salisbury
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Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network = NBN
• High speed internet• Faster than we can imagine• Changing the landscape -
• Not just with digital fibre but with digital opportunities
Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)
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Super-fast internet
from 100 megabits per second to a peak speed of one gigabit
per second*
Test your current internet connection at :
speedtest.net
National Broadband Network = NBN
* NBN Co Ltd, 2010, Corporate Plan 2011-2013
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Functioning in a digital economy
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Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402
The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Internet = Game Changer
• From one to many to many to many; push vs pull
• Broken business models:• Music industry• Book/Publishing industry
• New ways of working:• Collaborative/networked• Open, personalised• Give to get (FB, TW, Gmail)
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Industries to fly and fall in 2012 in Australia
Source: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
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National Digital Economy Strategy
Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy
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What parts of the National Digital Economy Strategy will impact my business?
Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy
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Image: 'iPod Shuffle' http://www.flickr.com/photos/78399958@N00/436065764
Is your business NBN-ready?
• Digital capability or digital ‘e-readiness’
• Self assess – I use technology to … bit.ly/DigiBusAnalysis
• What did you discover about your business?
• What might you do differently?
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Designing your digital future
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Digital Presence:• Digital identity• Social media • Social graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook
Adwords
Designing your digital future
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Digital Infrastructure:• ‘The cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs• Real time support
SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Designing your digital future
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Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
Digital Marketplace:• Online stores - eBusiness, eCommerce,
PayPal, eBay• Mobile phone payments & ATM –
CommBank Ka-ching• Digitalisation of products/services -
3D printing, eBooks, iTunes• Booking online - AusPost – passports,
Qld Hairdresser, Laubman &Pank, Eventbrite
• Reminding customers – SMS, Swarm
• Digitally reporting – mobile device forms, interactive PDFs
… and implement and evaluate their own business’s digital capability (Miller, 2012)
Designing your digital future
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Implementing and evaluating for digital
success
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Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
When will the NBN impact you? Is it already impacting you?
Digital Policies/Legal considerations:• HR• ICT• IP/Copyright/Creative
Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media
Implement and evaluate for digital success
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Financial & Sustainability considerations
• Finance - crowd sourcing finance – KickStarters
• Risk Management• Benchmarking and metrics
- data analytics• Sustainability - your digital
roadmap/strategy• Governance/Management• Review triggers
Implement and evaluate for digital success
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Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve
their information and communication technology (ICT) skills (Bowles, 2011)
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In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
• Digital Workforce• digital literacy (IBSA, 2010)• HR policies
• tele-working• micro-work• collaborative rewards
What is your business’s current digital capability?
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668
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Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219
This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)
• Supporting a culture of ongoing development:
• PD• Performance Plans• Co-optition• Collaborative learning
communities• Room to make mistakes and
test new ideas• Workforce development plan
What is your business’s current digital capability?
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Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
• Develop an eBusiness Strategy/Action Plan
• Link to Business Plan/Strategic Goals
• Get input from stakeholders• Communicate• Resource• Risk manage• Monitor• Evaluate
Develop your digital roadmap
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Where to start?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
Follow on: Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN