getting your product noticed on product hunt
TRANSCRIPT
• Who am I? • What is Product Hunt? • How to launch and get noticed on PH • Community and Product Hunt Toronto• Links/Resources
Agenda
Who am I?
Manager, Digital Innovation Lab
Incubate new technologies at the firm, develop and execute digital strategies
Organizer, Product Hunt Toronto
Started community over a tweet in July 2014. We are now 800+ members (over the course of 4 events) with 250+ attendees at last event alone
You have probably heard of Product HuntYou might have read about Product
Hunt
You might have checked it out
* as of December 31, 2014
Best new products, everyday
Best new products, everyday, everywhere
Mobile apps | Chrome extension | App ecosystem (open API)
Launching and getting noticed on PH
First - build a great product…
Launching and getting noticed on PH
…or a viral product. Glitter-as-a-Service from ShipYourEnemiesGlitter.com
Tips and tricks for a successful launch
•Create a Product Hunt – specific landing page•Do a featured “starred” launch•Get a person with a lot of followers to post your product•Post at the right time (before 10:30 AM EST)•Ask for maker status & get in the comments right away •Be available throughout the day to answer questions•Get several folks on the product team maker badges•Look at who liked your post (investors, customers)•Write a “how-to” post after your experience
Example: Busbud
Customized landing page + offer code
Example: Flatbook
Launch Playbook:
• Customized landing page• Offer code (“starred” launch)• Distribution strategy• 6 people listed as makers• Elaborate first comment
Product Hunt Toronto
We are on the mission to discover best Toronto-made products and learn principles of product management
• 800+ community members • 4 events to date (bi-monthly)• Next event: beginning of June, sign up for our
newsletter to stay in the loop• Interested in presenting your product? Apply
online or talk to me
www.producthunttoronto.com | @ProductHuntTO
Product Hunt Toronto
Product Hunt Toronto
Resources (get inspired!)
• All-time Product Hunt Leaderboard: http://www.yvoschaap.com/producthunt/
• Ben Yoskovitz on Product Hunt and building great products: http://www.slideshare.net/byosko/building-great-products-producthuntto
• Collection of Toronto-made products: http://www.producthunt.com/@darynakulya/collections/made-in-yyz
• Flatbook’s Product Hunt Launch: http://medium.com/@Flatbook/breaking-producthunt-s-all-time-top-30-37152aaf12a7
• Sidekick’s Product Hunt Launch: http://www.sidekick.pro/business/1am-sunday-im-still-answering-emails/
• Startup Stash Story: http://medium.com/@bramk/how-i-launched-the-2-most-upvoted-product-of-all-time-on-product-hunt-f3772fb20ad8
Thanks!
www.producthunttoronto.com | @ProductHuntTO