getting your tech on: critical skills in the evolving nonprofit sector
TRANSCRIPT
CRITICAL SKILLS IN THE EVOLVING NONPROFIT SECTOR
GETTING YOUR TECH ON
SETTING SOME CONTEXT
WHO IS THIS GUY?
20 YEARS WORKING AT NONPROFITS
10 YEARS WORKING SPECIFICALLY IN NONPROFIT
TECH
ROLES: COMMUNICATIONS, PROGRAM
DEVELOPMENT, PROJECT MANAGEMENT, CONSULTANT
ASH SHEPHERD EDUCATION DIRECTOR
NTEN
SETTING SOME CONTEXT
PROBLEMS TO BE SOLVED
How can I talk about the skills I already have
What skills should I be looking to grow
SETTING SOME CONTEXT
ROAD MAP FOR SESSION
Global Shifts
Roles & Skills
Resources
Next Steps
GLOBAL SHIFTSSECTOR-WIDE PROGRESSIONS
GLOBAL SHIFTS
MOVING TOWARDS “DIGITAL FIRST”
Develop “The Thing” (Program, Campaign, Content)
Figure out how technology can be used to support it
PREVIOUS APPROACH
Develop “The Thing” around what technology can make possible
EMERGING APPROACH
Understand the role technology plays for users
GLOBAL SHIFTS
NONPROFITS BECOMING PRODUCT OWNERS
Use existing third-party technology solutions
Develop strategies based on third-party tech capability
PREVIOUS APPROACH
Build their own tech solutions to support the goals
EMERGING APPROACH
Develop strategies based on ideal for greatest impact
GLOBAL SHIFTS
“LITTLE TECH” MAKING FOR HUGE WINS
Technology was only thought of in terms of major systems
The tech used “between” the systems gets ignored
PREVIOUS APPROACH
Higher efficiency for individuals adding up to greater wins overall
EMERGING APPROACH
Personal tech is becoming a higher priority
GLOBAL SHIFTS
“TECHNICAL SKILLS” SHIFTING TOWARD IMPACT, NOT TOOLS
“Technical Skills” were only about tools (i.e. Microsoft Word)
Employees only developed tool specific skills
PREVIOUS APPROACH
Employees understand role of tech and can adapt with shifting tools
EMERGING APPROACH
Skills now around process and approaches (i.e. online fundraising)
ROLES & SKILLSWHO’S COMING INTO WORK THESE DAYS
ROLES & SKILLS
PROGRAM STAFF
Project Management
Data: Collection & Management
Bridging Online & Offline
ROLES & SKILLS
MARKETING & COMMUNICATIONS STAFF
Advanced Social Media
> Paid Advertising
> Multi-Channel
Campaigns
Visual/Graphic Design
ROLES & SKILLS
FUNDRAISING STAFF
Bridging Online & Offline
Community Management
Digital Storytelling (multi-channel)
Data: Collection & Management
ROLES & SKILLS
IT STAFF
Classic: Networks, Laptops, Servers
Developers (Coders)
Project Management
Vendor Management (Shift to Cloud)
ROLES & SKILLS
LEADERSHIP
Change Management
Talent Management
Cross-Team Management
Organizational Culture
>Generational Gaps
> Impact over tools
RESOURCESKEEP THE LEARNING GOING
RESOURCES
GET A MENTOR (PERSON OR GROUP)
Gets you out of silo
Offer advice and guidance
A place to call in times of need
RESOURCES
2016 DIGITAL OUTLOOK REPORT
NTEN Partner Report
Current state of digital programs at nonprofits
http://www.nten.org/article/announcing-2016-digital-outlook-report/
RESOURCES
NONPROFIT TECH STAFFING & INVESTMENTS REPORT
NTEN Produced Report
http://www.nten.org/article/the-9th-annual-nonprofit-technology-staffing-investments-report/
RESOURCES
PRODUCT TEAMS ARTICLE
Salesforce Foundation Article
http://www.salesforce.org/product-teams-the-next-wave-of-digital-for-ngos/
RESOURCES
THE MANAGEMENT CENTER
Great Collection of Resources
http://www.managementcenter.org/
RESOURCES
COMMUNICOPIA
Nonprofit Digital Teams Report: Influence and Impact
https://digitalteams.org/thereport/basics/
RESOURCES
HOW TO BUILD A HIGH-PERFORMING DIGITAL TEAM
Harvard Business Review Article
https://hbr.org/2013/08/how-to-build-a-high-performing
QUESTIONSSTILL LOOKING FOR SOMETHING
QUESTIONS
ANY OTHER SPECIFIC QUESTIONS?
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?
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THE ROAD AHEADWHEN YOU LEAVE THIS SESSION
NEXT STEPS
IF YOU ONLY REMEMBER THIS
Understand experience with technology for greater impact
“Digital First” means being as agile as technology
Strategy & Process matter as much as the technology
