GEW EVENT ORGANIZER

BRAND GUIDELINES

CONTENTINTRODUCTION

GEW “OFFICIAL EVENT” RECOGNITION

Logo + Text Recognition ……………………………..

Example ……………………………….

Logo Usage ……………………………..

Brand Colors ………………………………

BRAND RESOURCES

Resources + Contact Details ………………

03

04

05

07

08

09

10

11

Thank you for your interest and involvement in Global Entrepreneurship Week. Partners like you are organizing approximately 39,000 events, activities and competitions in November as part of GEW.

We encourage you to promote your affiliation with GEW by incorporating the brand into your marketing materials, websites (and/or web pages) and event signage.

These guidelines define the basic rules of how to reproduce the Global Entrepreneurship Week (GEW) visual identity for any events held during GEW each November.

INTRODUCTION

GEW “OFFICIAL EVENT” LOGO + TEXT RECOGNITION REQUIREMENTS

GEW OFFICIAL EVENT RECOGNITION

GLOBAL ENTREPRENEURSHIP WEEK OFFICIAL EVENT

LOGO RECOGNITION

Partners planning events, activities and competitions during Global Entrepreneurship Week should display the “official event” badge on all promotional materials — e.g. flyers, posters, invitations, websites, etc. — as well as in designs for venue branding, where applicable — e.g. banners, stage backdrops, etc. Just to clarify, the GEW official event badge is NOT intended to replace any existing event branding. It is intended to appear as a supporting element to your event brand.

GEW OFFICIAL EVENT RECOGNITION

GLOBAL ENTREPRENEURSHIP WEEK OFFICIAL EVENT

TEXT RECOGNITION

Partners should also mention that their event is a part of Global Entrepreneurship Week in written descriptions on websites, marketing materials and press releases. For example:

The ABC Pitch Competition is part of Global Entrepreneurship Week. From November 12-18, 10 million people in 170 countries will take part in 39,000 events, activities and competitions that help make it possible for anyone, anywhere to start and scale a business.

GLOBAL ENTREPRENEURSHIP WEEK OFFICIAL EVENT

BUSINESS DOESN’T HAVE TO BE BORING.

Think you have what it takes to start your own business? Join us for Idea Fest to pitch your ideas, meet potential co-founders and maybe even some investors.

Idea Fest is an official event of Global Entrepreneurship Week. From November 12-18, 10 million people in 170 countries will take part in 39,000 events, activities and competitions that help make it possible for anyone, anywhere to start and scale a business.

SIGN UP NOW AT IDEAFEST.COM

EXA

MPL

E: E

VEN

T A

DVE

RTIS

EMEN

T

LOGO USAGEEXCLUSION ZONE

in all cases the GEN family of logos (including GEW) are subject to an exclusion zone equal to the depth of the compass ring.

MINIMUM SIZE

The minimum size for the GEW logo is 15mm high in print or 100 pixels high on-screen.

USAGE AGAINST LIGHT AND DARK BACKGROUNDS

The GEW logo will work best against white. However, where the logo must appear against a dark or black background, it is permissible to use white for the text (instead of 83% black).

ALTERATIONS

Always use the appropriate original logo file. Do not change the proportions, crop, re-color, amend or augment the logo in any way.

BRAND COLORSTHE COMPASS COLORS

The GEW ‘compass’ is made up of a band of colors. This is a breakdown of the color values for CMYK and RGB. If you wish to design promotional materials, banners or anything else to match the look-and-feel of Global Entrepreneurship Week, please refer to the color values on the right.

C48 M51 Y5 K0R93 G94 B146

C0 M25 Y10 K0R250 G170 B178

C40 M0 Y8 K0R60 G187 B216

C11 M100 Y0 K25R136 G14 B81

C20 M100 Y0 K44R95 G15 B63

C10 M0 Y0 K25R139 G157 B165

C100 M0 Y8 K12R0 G115 B167

C46 M0 Y8 K34R50 G114 B129

C0 M0 Y0 K12R224 G224 B224

C6 M0 Y93 K0R244 G231 B17

C21 M0 Y100 K0R202 G207 B11

C35 M73 Y100 K38R93 G47 B24

C45 M73 Y100 K62R56 G33 B21

C16 M0 Y0 K38R104 G125 B133

C10 M100 Y99 K10R175 G20 B24

C2 M73 Y67 K0R231 G73 B63

C22 M73 Y100 K0R175 G71 B27

C0 M97 Y100 K0R228 G17 B21

C2 M9 Y34 K0R248 G214 B146

C0 M45 Y100 K0R254 G125 B16

C3 M49 Y100 K11R207 G105 B23

C0 M45 Y10 K0R241 G125 B153

C0 M26 Y5 K0R248 G168 B188

C49 M55 Y28 K11R91 G81 B104

C48 M34 Y0 K0R76 G118 B176

C84 M56 Y8 K0R6 G75 B132

C00 M00 Y00 K83R56 G52 B51

BRAND RESOURCES DESIGN EXAMPLES, DOWNLOADS + CONTACT

BRAND RESOURCES + CONTACTDIGITAL ASSETS

You can find the most up-to-date brand resources in the GET INVOLVED section of GEW.CO.

This includes:

• GEW logo files + “official badge” graphics

• Font files

• Social media cards

• Videos

Additional resources will be made available as they are developed.

FURTHER INFORMATION

For further information about branding for Global Entrepreneurship Week, please contact:

Mark Marich Executive Vice PresidentGlobal Entrepreneurship Network

mark@genglobal.org

11

GLOBAL ENTREPRENEURSHIP NETWORK

w e a r e g e n . c oG E N G L O B A L . O R G 12