Comn 200 / Mod 6 Test / Su 15 Answer Sheet Name: Will GfellerPrint either: T or F M/C: Place best-letter Completion1. F 8. T 16. C 24. A 31. Feedback (???)

2. T 9. F 17. A 25. C 32. Wikis

3. F 10. T 18. D 26. A 33. Media advocacy

4. T 11. T 19. C 27. D 34. Multicultural realities (???)

5. T 12. T 20. D 28. C 35. Ombudsman

6. F 13. T 21. B 29. B 36. Online consumer word-of-mouth 7. T 14. T 22. D 30. BMatching / best letter 15. T 23. B 37. H 38. I 39. G

40. A 41. B 42. J

43. F 44. K 45. D 46. E 47. Describe the grapevine (1 pt.). How is it used in employee communications? (4 pts) Describe: The grapevine can best be described as the system by which rumors circulate around a company. It consists of employees discussing rumors (truthful or not) with each other and transmitting information. How is it used? The grapevine can potentially be used as an official tool for internal communications. While there can be problems in using the grapevine (difficultly telling fact from fiction), if used effectively and smartly, it can be a very valuable tool. It has the benefit of a wide audience (most office workers can somehow become involved in it) and has a great deal of credibility.

48. Three trends in corporate giving. (3 pts.)1. Instead of giving smaller sums to many different charities, corporations are now choosing to focus on giving more funds (usually half or more) to one specific charity. 2. As a way to incentivize donations, companies will match donations made by their employees and sponsors to increase their output. 3. Corporations are increasingly giving to international causes, both through giving money and employee volunteerism. 49. Difference between global public relations and execution of public relations in local markets worldwide. (3 pts)

Because the audiences for community-based PR campaigns are so different from global PR campaigns, there are several differences in methodologies. Because the audiences for global campaigns are enormous (especially in comparison to local campaigns), the creators of these campaigns must pay particular attention to the messages they are sending, and try to make them as broad-based as they can. On the other hand, for local campaigns, PR agents are able to focus much more on the particular demographics/interest of the community, and thus create more specific/strategic messages. Additionally, community-based campaigns are focused on what the organization can give to the community, as well as what the community can give back to the organization. Global campaigns, alternatively, are focused more on the specific services/products of their own organization.

Name: William K. Gfeller Date: 06/24/2015 Start: 12:05am Finish: 12:57am