gfh 2011 business models for games with sensors

www.gamesforhealth.org

Games with Sensors 2011

Sensor Connected Health Eco-Systems: Ready to Play.


Ralph Waldo Emerson

“The First Wealth is Health”


Business Models for Games for Sensors

Anthony Delli ColliVP, Marketing

Elbrys

Brigitte Piniewski, MDChief Medical Officer

PeaceHealth Laboratories

Michael C. McGarry, Transformational Development,

Ascension Health

Steve MuniniCOO

Dossia

Ed SiemensMarketing & Sales Director

A&D Medical


Health Market Forces

Legislation/

Regulation/ Litigation

Consolidation in Value

Chain

Technology

Healthcare Costs and

Drivers

Global Markets

Macro-Economic

Trends

Evolving Societal Trends

Demographics

Consumerism“The

ChangingPatient”

Convergence & Consumerism

Employers, payers Providers, individualsRisk

Payment Volume-based Performance/ value based

1990 2000 2010 2020

Provider

One size fits all

Records

Treatment

Hospital base Virtual IDN, retail, home, outpatient

Paper Electronic, networked

Personalized, wellness

Financing Healthcare Consumerization


Connected Health Paradigm

Type of connected health

Fitness & Wellness

DiseaseManagement

IndependentAging

Clinical AppsApplications

Information flow

Regulation* Unregulated FDA Class I

FDA Class II

Payment*Consumer

Employer

CMS / VA / Private Insurers

FDA Class III

Consumer Clinicians

ClinicalTelemedicinePersonal

*Illustrates the classification into which most solutions in this category fall - not comprehensive.


What Consumer Are Willing to Pay

Fun End-User Experience

Interoperability Devices agnostic Software portability

Integration Multiple devices Multiple metrics

Intelligence Sense of meaning Actionable information

Socialization Community effect Crowd sourcing

Outcomes Documented Validated

Six Essential Elements

40% - will pay for monthly service

US remote monitoring consumer $7.7 to $43B

Source: PwC – Healthcare Unwired


Let’s hear from the Panel…


Business Models for Games for Sensors

What really works? What are the metrics?

Consumer Control

Apps/Services

Loyalty Programs

Advertising

Employer Control

Trust Issues

Wellness ROI

HSA

Retention

Data Portability

Disease Mgmt

Adherence Costs

Re-admit ROI

Trust Issues

Data Scale

Data Portability

Disease Mgmt


Key Takeaways

1. Consumer will share the cost burden

2. Self insured employers are motivated

3. Providers seek new health interfaces to drive adherence

“The Best Way to Predict theFuture is to Create it”… Peter Drucker


GAMES WITH SENSORS 2011 - DEVELOPER CHALLENGE Sensor connected health eco-systems are ready to play.

Join us to develop innovative mobile serious games with the coming of age of health sensors connected to next generation PHRs. For

details about our Developer Challenge please register at dev.commonsenses.com.

dev.commonsenses.com

THE PERSONAL

HEALTH RECORDGAME


Thank You!