gfk at mobile world congress 2015

1copy GfK 2015 | Mobile World Congress | 2-5 March 2015

GfK at MWC 2015Understanding the mobile consumer in touch with the future


Contents

Finding your place in a complex market

Understanding the mobile consumer

Your growth from knowledge

1

2

3


1 Finding your place in a complex market


Businesses are facing significant challenges and opportunities

Consumer behavior is constantly evolving


Mobile as a catalyst for change

Sales of devices 2011-2014

Sources GfK global sales value compound annual growth rate from 2011 to 2014

+65Globally Emerging

countries

+49

+110

Developed

world

As tablet sales explode mobile web becomes mainstream


Rise of digital with growing number of touchpoints

Source GfK Roper Reports Worldwide 2013 consumer behavior and attitudes in 31 markets

The majority of people use more than one device to connect to the Internet

70

30


Speed of technology innovation is accelerating

Businesses are driving innovationhellip hellipas are consumers

Source for Chinese data GfKrsquos retail sales tracking data 2013

Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013

Consumers increasingly

seek the ability to upgrade

their hardware

428different brands

offered smartphones

in 2013

360since 2011

36of global

consumers say

ldquoI look to buy new technology

products that can be

upgraded or uploadedrdquo


To succeed businesses need tohellip

Gain a ldquofull picturerdquo market view and granular consumer insights

to understand consumersrsquo demands and purchasing behavior today

and tomorrow

Translate these insights into action by converting big data into smart data

Apply proven market research approaches in innovative ways

covering all sources of relevant data to obtain the most holistic view


2 Understanding the mobile consumer


Join us at Mobile World Congresshellip

Technology

trends and

forecasts for

2015-2016

Mobile

insights

Connected

car

hellipwhere we will provide a ldquofull picturerdquo view of the technology market

2014 global

point of sales

of digital

devices

Tech Trends

2015

Smartwatches

and fitness

trackers

Smart

home


+30 GfK experts will be available to help you make sense of

your mobile challenges

What mobile devices

are consumers

purchasing

Who and how are consumers

using my and my competitorsrsquo

mobile sites and apps

What is the latest

thinking in user

experience

How can we assess the

ongoing effectiveness of our

marketing activities

How can we identify what our

target groups want at each

experience point

Where should we position our

brand in this competitive market

place


Meet the experts ndash point of sale insights

GfK Global Product Manager for

smart home products

Eva Harms

Languages Spanish English German

GfK Global Director for

telecom products

Arndt Polifke

Languages English German


wearables

Jan Wassmann



Meet the experts ndash trends and forecasts

GfK Director at

trends and forecasting

Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre

Languages English French


Meet the experts ndash brand innovation digital and mobile insights

GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova

Languages English Russian

GfK Director for

brand and innovation for technology

Michael Plock


GfK lead for


Gavin Sugden

Languages English


We are located in Hall 81 booth number 81F50


We look forward to seeing you in Barcelona

Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK

Visit our MWC microsite

httpwwwgfkcommobile-world-congressPagesdefaultaspx


3 Your growth from knowledge


Passion creativity and expertise for our clients across the globe

Best practice solutions

Customized solutions and

advanced research tools

Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network

Global expertise and knowledge

exchange plus local know-how

Deep industry

knowledge

Industry specialists

who understand your

customers and the

challenges affecting

your sector

Qualitative specialists

International qualitative experts

working with clients

Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create

winning strategies to

enrich consumersrsquo

lives

GfK Growth from Knowledge

Trusted for quality ndash for more than 80 years

13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend

Receive our Mobile World Congress highlights report

Ensure you are up-to-date with what got everyone talking

Email MobileWorldCongressGfKcom to register your interest

bull Latest innovative devices

bull New companies to watch out for

bull Key cross-sector trends

bull Implications for you and your brand


GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions

More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This

allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using

innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive

edge and enrich consumersrsquo experiences and choices


Contents

Finding your place in a complex market

Understanding the mobile consumer

Your growth from knowledge

1

2

3











countries

+49

+110

Developed

world






70

30








their hardware

428different brands

offered smartphones

in 2013

360since 2011

36of global

consumers say








and tomorrow








Technology

trends and

forecasts for

2015-2016

Mobile

insights

Connected

car


2014 global

point of sales

of digital

devices

Tech Trends

2015

Smartwatches

and fitness

trackers

Smart

home




What mobile devices

are consumers

purchasing




What is the latest

thinking in user

experience






experience point



place




smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend
























countries

+49

+110

Developed

world






70

30








their hardware

428different brands

offered smartphones

in 2013

360since 2011

36of global

consumers say








and tomorrow








Technology

trends and

forecasts for

2015-2016

Mobile

insights

Connected

car


2014 global

point of sales

of digital

devices

Tech Trends

2015

Smartwatches

and fitness

trackers

Smart

home




What mobile devices

are consumers

purchasing




What is the latest

thinking in user

experience






experience point



place




smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend


















70

30








their hardware

428different brands

offered smartphones

in 2013

360since 2011

36of global

consumers say








and tomorrow








Technology

trends and

forecasts for

2015-2016

Mobile

insights

Connected

car


2014 global

point of sales

of digital

devices

Tech Trends

2015

Smartwatches

and fitness

trackers

Smart

home




What mobile devices

are consumers

purchasing




What is the latest

thinking in user

experience






experience point



place




smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend





















their hardware

428different brands

offered smartphones

in 2013

360since 2011

36of global

consumers say








and tomorrow








Technology

trends and

forecasts for

2015-2016

Mobile

insights

Connected

car


2014 global

point of sales

of digital

devices

Tech Trends

2015

Smartwatches

and fitness

trackers

Smart

home




What mobile devices

are consumers

purchasing




What is the latest

thinking in user

experience






experience point



place




smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend


















and tomorrow








Technology

trends and

forecasts for

2015-2016

Mobile

insights

Connected

car


2014 global

point of sales

of digital

devices

Tech Trends

2015

Smartwatches

and fitness

trackers

Smart

home




What mobile devices

are consumers

purchasing




What is the latest

thinking in user

experience






experience point



place




smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend


















Technology

trends and

forecasts for

2015-2016

Mobile

insights

Connected

car


2014 global

point of sales

of digital

devices

Tech Trends

2015

Smartwatches

and fitness

trackers

Smart

home




What mobile devices

are consumers

purchasing




What is the latest

thinking in user

experience






experience point



place




smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend

















What mobile devices

are consumers

purchasing




What is the latest

thinking in user

experience






experience point



place




smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend

















smart home products

Eva Harms



telecom products

Arndt Polifke



wearables

Jan Wassmann




GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend
















GfK Director at


Kevin Walsh

Languages English

GfK Director at


Gregoire Lemaitre




GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend
















GfK lead for

mobile insights

Michael Grogan

Languages English

GfK Director for

digital research

Valentina Venkova


GfK Director for


Michael Plock


GfK lead for


Gavin Sugden

Languages English





Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend


















Where you can

leverage

the most

relevant data

to gain the

best insights on

what and why

consumers buy

to optimize

experiences

along the

journey


Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend















Find out morehellip

Twitter GfK_en

Facebook GfK

LinkedIn GfK

Google+ GfK










Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend





















Big data amp smart

analysis

Linking multiple

sources of data for

deeper insight and

more informed

decision-making

Global network



Deep industry

knowledge


who understand your

customers and the


your sector




Thought leaders

Innovative thinking

insight and

opinion from our

experts


hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend















hellipenabling our

clients to create



lives



13000+

passionate

experts

We are the

trusted source

of relevant

market and

consumer

information

Thought

leader in the

industries

we serve

We deliver

globally vital

insights into

local markets ndash

in 100 countries


Unable to attend















Unable to attend














gfk at mobile world congress 2015

Technology

mobile world congress

powerpoint presentation

mobile web

gfk roper reports

mobile consumeryour

title of presentation

veloped world

todays consumers