ggi marketing webinar #3: marketing events

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GGI Marketing Webinar #3 Presenter: Inna Deputat, Global Chairperson of GGI Business Development & Marketing PG Moderator: Sophia Moon | Social Media & Marketing Manager, GGI

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Ms. Inna Deputat, Global Chairperson for the Business Development & Marketing Practice Group will present different types of marketing events, success stories, and best practices. The event will be moderated by Sophia Moon, Social Media & Marketing Manager | GGI. This event is exclusive to GGI member firms. The target audience includes, but is not limited to, marketing professionals within GGI firms. Firm leaders who wish to join are warmly welcome to. There is no prerequisite knowledge or experience required.

TRANSCRIPT

Page 1: GGI Marketing Webinar #3: Marketing Events

GGI Marketing Webinar #3Presenter: Inna Deputat, Global Chairperson of GGI Business Development & Marketing PG

Moderator: Sophia Moon | Social Media & Marketing Manager, GGI

Page 2: GGI Marketing Webinar #3: Marketing Events

Why Plan Marketing Events?

Page 3: GGI Marketing Webinar #3: Marketing Events

Types of Marketing -10-

Page 4: GGI Marketing Webinar #3: Marketing Events

PROFESSIONAL SEMINARS (Topics: tax, legal, accounting)

Page 5: GGI Marketing Webinar #3: Marketing Events

BUSINESS BREAKFAST | LUNCHEON

Page 6: GGI Marketing Webinar #3: Marketing Events

EVENING RECEPTIONS

Page 7: GGI Marketing Webinar #3: Marketing Events

ROUNDTABLE DISCUSSIONS(with client engagement)

Page 8: GGI Marketing Webinar #3: Marketing Events

CLIENT SURVEYS

Page 9: GGI Marketing Webinar #3: Marketing Events

MASTER CLASSESof company leaders

Page 10: GGI Marketing Webinar #3: Marketing Events

PRESS-CONFERENCES

Page 11: GGI Marketing Webinar #3: Marketing Events

CELEBRATIONS

Page 12: GGI Marketing Webinar #3: Marketing Events

CONFERENCES

Page 13: GGI Marketing Webinar #3: Marketing Events

WEBINARS

Page 14: GGI Marketing Webinar #3: Marketing Events

PARTNERS EVENTS

Seminars | Conferences | Workshops

Page 15: GGI Marketing Webinar #3: Marketing Events

10 WAYS OF EVENTS PROMOTION

① Mailings within existing databases② Engaging clients ③ Engaging media partners④ Engaging opinion leaders⑤ Engaging professional public organizations ⑥ Online promotions (Banners, Website Announcement, Google AdWords, SEO)⑦ Training resources⑧ Ads in professional and/or business press⑨ Telemarketing⑩ Social Media Marketing

Page 16: GGI Marketing Webinar #3: Marketing Events

Q: How frequently do you host events?

Page 17: GGI Marketing Webinar #3: Marketing Events

Q: What is your budget for marketing events?

Page 18: GGI Marketing Webinar #3: Marketing Events

Q: Talk about some ways you have partnered around events?

Page 19: GGI Marketing Webinar #3: Marketing Events

Q: What is the success rate with getting clients?

Page 20: GGI Marketing Webinar #3: Marketing Events

Q: What kind of communications do you send before/after an event?

Page 21: GGI Marketing Webinar #3: Marketing Events

OPEN Q&A time