ggi marketing webinar #3: marketing events
DESCRIPTION
Ms. Inna Deputat, Global Chairperson for the Business Development & Marketing Practice Group will present different types of marketing events, success stories, and best practices. The event will be moderated by Sophia Moon, Social Media & Marketing Manager | GGI. This event is exclusive to GGI member firms. The target audience includes, but is not limited to, marketing professionals within GGI firms. Firm leaders who wish to join are warmly welcome to. There is no prerequisite knowledge or experience required.TRANSCRIPT
GGI Marketing Webinar #3Presenter: Inna Deputat, Global Chairperson of GGI Business Development & Marketing PG
Moderator: Sophia Moon | Social Media & Marketing Manager, GGI
Why Plan Marketing Events?
Types of Marketing -10-
PROFESSIONAL SEMINARS (Topics: tax, legal, accounting)
BUSINESS BREAKFAST | LUNCHEON
EVENING RECEPTIONS
ROUNDTABLE DISCUSSIONS(with client engagement)
CLIENT SURVEYS
MASTER CLASSESof company leaders
PRESS-CONFERENCES
CELEBRATIONS
CONFERENCES
WEBINARS
PARTNERS EVENTS
Seminars | Conferences | Workshops
10 WAYS OF EVENTS PROMOTION
① Mailings within existing databases② Engaging clients ③ Engaging media partners④ Engaging opinion leaders⑤ Engaging professional public organizations ⑥ Online promotions (Banners, Website Announcement, Google AdWords, SEO)⑦ Training resources⑧ Ads in professional and/or business press⑨ Telemarketing⑩ Social Media Marketing
Q: How frequently do you host events?
Q: What is your budget for marketing events?
Q: Talk about some ways you have partnered around events?
Q: What is the success rate with getting clients?
Q: What kind of communications do you send before/after an event?
OPEN Q&A time