ghs-imr communiquÉ volume7 units of mayur suitings and parle g were visited by the students, ......

Volume7Issue 1April 2014

Chief Editor : Dr. (Prof.) Rakesh Premi Editor : Dr. Monika Srivastava

Editorial Committee : Mr. Kunwar Milind Singh, Mr. Devendra Jaiswal

Student Co-ordinators : Nirupam Nigam, Dev Jyoti Singh, Arveen Kaur, Dhruv Madan

Editorial Office : GHS-IMR, Kamla Nagar, Kanpur- 208 005 (U.P.)

COMMUNIQUÉGHS-IMR

Dr. Gaur Hari Singhania Institute of Management & ResearchKamla Nagar, Kanpur - 208 005 (U.P.)

Tel. : 0512-2231417, 2218264, Fax : 0512-2218265

e-mail : [email protected], website : www.ghsimr.org

A Newslet ter o f GHS- IMR

IN THIS ISSUEMessage from the Director

Blood Donation Drive

Visit of Korean Ambassador His Excellency Pak Kyong Son

Inaugural session of dramatics club “ABHIVYAKTI"

PDP sessions for Campus Placements

Industrial Tour for Batch 2013-2015

Collage Making Competition by “TITANS- The HR Club”

Talk on “Values of Marketing” by Anthony Phillips

Interaction with Mr. Jatin Pande alumnus GHS-IMR

“Nativity of Jesus Christ”- A play on Christmas Eve

Interaction with alumnus Mr. Gaurav Jain

FDP on Data Analysis through SPSS

Blind Test for launch of Noodles by the Company

Workshop on “Entrepreneurial Decision Making”

65th Republic Day Celebration at GHS-IMR

Galaxy's -Cricket Matches

“Active Independence”- A Health Awareness Programme

Basant Panchami Pooja

National Vendor Development Program & Industrial Exhibition

“Brandcraft 2014”- International Conference on Marketing

Cultural Extravaganza performed by Shri Mame Khan

“Target Buster”- A Novel by Prof. Shekhar Trivedi of GHS-IMR

"Catch Your Dreams" by Dr. Awadh Dubey

Workshop on Daily Life Skills

Visit of Chinese Delegates to GHS-IMR

“ALOHA”- Farewell to Batch 2012-14

Certificate Distribution Ceremony

Faculty and Staff achievements

Placement Highlights of Batch 2012-14

Vote Awareness Drive by students at Merchant Chamber

Mess

age f

rom th

e Dire

ctor

Dear Readers,

Greetings from GHS-IMR !

Last few months witnessed a plethora of academic and social activities in the institution. My faculty and

students have come out of their intellectual fasting and painted the town with colours across all

spectrum. On one hand we joined hand with government machinery to help them in their projects like

'Voter Awareness' and 'Vendor Development', on the other hand we conducted mammoth size

International Conference on Marketing titled 'Brandcraft- 2014'. Adding value to the institution we

signed an MOU with Shenyang Normal University, China. The Communiqué brings to you the glimpses

of our journey towards excellence.

Warm Regards,

Dr. (Prof.) Rakesh Premi

Director, GHS-IMR

A Newsletter of GHS-IMR

GHS-IMR in association with HDFC Bank organized a Blood Donation Camp. Mr. R.P. Tomar , GM

Corporate HR, J.K. Cement Limited & the other dignitaries included Mr. Sajjad Hasan Rizvi , Circle

Head ,HDFC Bank, Ms. Vasudha Khemka, Branch Manager , HDFC Bank and Mr. Ajay Shanker

Dixit, President Rotary Club- North were present to boost the morale of the participants. 50

persons got registered & 28 donated the blood for the good cause. The enthusiastic participation of

girls in the camp was note worthy.

Blood Donation DriveDecember 3, 2013

Abhivyakti, the dramatics club of GHS-IMR was recently established by students

of batch 2013-15. The inaugural meet of "Abhivyakti" was held on 28th November

2013. The meeting was attended by Mr. Amit Trivedi ( faculty in-charge of the

club) Mr. Kunwar Milind Singh, ( faculty) and the students. The club welcomed

Mrs. Rashmi Premi as subject matter expert. They developed the road map for the

future activities of the club.

Inaugural session of dramatics club “ABHIVYAKTI" December 5, 2013

A series of Personality Development Programme were conducted for

students going through placement process by faculty members and

external experts. Students were exposed to mock drill exercise on GDs

and PIs, where they answered different questions asked by recruiters.

The drill exercises were video recorded so that the same can be used for

honing the skills of participants. Students were also briefed about the

Do's and Dont's to be observed during Video-Conference-Interviews.

Knowledge related to core concepts of Retail Marketing, Functioning of

Retail Mall, Export Documentation, International Institution like WTO,

IMF and Trends in HR was also brushed. These training sessions

equipped students to acquire and sharpen skills set required by the

industry so that they can acclaim in the company of their choice.

PDP sessions for Campus Placements December, 2013

Faculty promoting Blood donation

GHS-IMR witnessed the gracious presence of His Excellency Pak Kyong Son,

Ambassador Extra Ordinary & Plenipotentiary of the Democratic People's

Republic of Korea along with his counsellor Mr. Ryang Song Guk, from the

Embassy of the Democratic People's Republic of Korea. H.E. Pak Kyong Son's

interaction with faculty and students was enriching and he showed keen

interest in teaching pedagogy and library. On this occasion Prof. Harish Gupta,

Mr. Lalit Khanna and Mr. S.K. Agarwal were also present. While addressing the

students and answering their questions. They told about the culture & economy

of Korea.

Visit of Korean Ambassador His Excellency Pak Kyong Son December 4, 2013

His excellency visit the Library

Mrs. Rashmi Premi with Students

Briefing on Industry Requirements


To depict the creative acumen of students and to promote team building, a collage

making competition was organized for the students in which they showed keen

interest. Out of the ten teams which participated the team of Juhi & Chandni (2nd

Year) was Winner, Meghna & Yuvraj (1st year) was 1st Runner up and Abhinav &

Devjyoti (1st year) was 2nd Runner up.

Collage Making Competition by “TITANS- The HR Club”

December 16, 2013

GHS-IMR was graced by the presence of Mr. Anthony Phillips, founder of Medicus

Intercon Canada, the largest healthcare communications agency in Canada. He

talked about fields of Marketing, Advertising, Creative Consulting and Human

Resources Development. He stressed on ability to bring creative and viable

solutions to the issues and challenges faced by business today.

“Values of Marketing” in today's world by Anthony PhillipsDecember 20, 2013

Industrial Tour for Batch 2013-2015 December 1-8, 2013Industrial Visit occupies an important part of the teaching methodology in the curriculum of management education. Students get lot of

exposure by the way of visiting different plants and factories. The eight days tour of Rajasthan was a mix of industrial cum excursion trip

where students had lot many takeaways from different perspective. The major highlight of the tour was visit to Barefoot College at Tilonia in

Kishangarh district, Rajasthan. Students learnt how the education can be disseminated at the grassroot level. The students interacted with

the trainers and the trainees. Trainees were the village women from different parts of the country having daily household income less than $1.

Although uneducated, they were able to learn the advance technologies like - solar power, water harvesting, health care facilities etc. Later

the students interacted with the foreigners in Pushkar for conducting a survey regarding their experience and interest of visiting the place.

Manufacturing Units of Mayur Suitings and Parle G were visited by the students, where they understood the production process. The

experience of visiting Mehrangarh Fort at Jodhpur and Amer Fort at Jaipur was cherishing. The trip was a learning experience for the students

in knowing the culture and promoting the same to the tourists in order to give the best service experience so that the tourists flock back again

and again. The overall tour was full of knowledge and fun for the budding managers.

Walking through corridors of Barefoot Hospital “Barefoot Doctor” explaining Oral Hygiene Foreigner's under technical training byBarefoot technicians in Tilonia

Amphitheatre and Picture Gallery at Barefoot Village Students watching Puppet show of Jokham Singhat Puppet theatre in Barefoot College, Tilonia

Students at Mayur Suitings


Interaction with Mr. Jatin Pande alumnus GHS-IMRGalaxy – The Alumni association of GHS-IMR organized a Guest lecture by

one of its esteemed alumnus Mr. Jatin Pande, an alumnus of 1999 batch,

currently working as Area Sales Manager (Rural), Central & Eastern UP,

Emami Limited, Kanpur. Mr. Jatin Pande has a vast experience in FMCG

industry and achieved many laurels in this sector. He delivered a lecture on

“An insight in FMCG” in which he focused on how FMCG companies operate,

key role players, Pros and Cons of the FMCG Industry, factors which drive

growth of this sector in India. The lecture was a good source of information

for our students.

A play on nativity of Jesus Christ was held on 24thDecember, 2013 by the dramatics club

“ABHIVYAKTI” in the GHS-IMR Auditorium to celebrate the birth of Jesus and joy of

Christmas with students. Mrs. Rashmi Premi and Director Dr. Rakesh Premi encouraged

the students with their presence. The play ended with Santa Clause making an entry and

distributing sweets.

“Nativity of Jesus Christ”- A play on Christmas Eve December 24, 2013

Interaction with alumnus Mr. Gaurav JainDecember 30-31, 2013

Alumnus Mr. Gaurav

Jain, Country Head,

Zydus Healthcare,

South Africa shared

the tips on handling

the interviews and

pract ic ing mock

interview effectively.

He stressed on improving one's personality, time management,

developing confidence for public speaking. Further, he also highlighted

scope of marketing and finance in Corporate world, strategic

implementation and shared his personal experience on how GHS-IMR

had helped him in shaping his career.

F a c u l t y

D e v e l o p m e n t

Program on Data

Analysis through

S P S S w a s

conduc ted i n

IBM-CEBT lab of

GHS-IMR. This FDP was attended by 16 faculties from different

institutes like PSIT, Apollo, STEP-HBTI, VISICS, Bansi Group of

Institutions, CMS, Rama Institute of Kanpur and IILM Lucknow.

The FDP was inaugurated by the Director GHS-IMR, Dr. (Prof)

Rakesh Premi . The resource person Mr. V.K. Murti took a variety of

topics like Data File Creation, Data Cleaning through Descriptive

Statistics, Hypothesis Testing, Multiple Regression, Factor Analysis

and Structural Equation Modeling.

FDP on Data Analysis through SPSS4-5th January,2014

December 21, 2013

Promoting awareness for voting among women through a skit “Avahan” was presented

to members of Sangini club by the dramatics club of GHS-IMR. The Sangini Club has a

wide and deep reach as it is promoted by the world's largest circulated Hindi daily

"Dainik Jagran". The play was appreciated by all including the chief guest Ms. Neha

Sharma, Jt. Magistrate and SDM Sadar and Mrs. Anita Jha, General Secretary of

Merchants Chamber of UP.

Vote Awareness Drive through Skit “Avahan”at Merchant Chamber December 26, 2013


GHS-IMR has always emphasized on LEARNING through practical experiments. To make students understand the importance of branding a Blind

Test was conducted. Blind test is the test related to beverages, processed food items where the company tests how their product fairs in comparison

to existing competitors.

In the first phase of the blind test three noodle brands (with their names undisclosed) was served to a sample of 100 customers. In the second phase

the three noodle brands (with names known to respondents) were served. In both the phases the respondents were asked to taste the noodles and

rate three noodles on smell, appearance & its feel in mouth. This exercise is used globally by renowned companies to test their products before the

launch.

Blind Test for launch of Noodles by the Company

Whole process of Blind Test was pre-tested Discussions were done with company officials for any gaps Raving and preparing for the final day

Last minute bandobast on 10th Jan.,2014Deliberations on the standard cooking technique to be adopted Everybody immersed in, before the start of the activity

Final touch-ups on how the serving would be done Food Technicians on the job

Biscuits and water to be taken before tasting another

brand so that it subsides the taste of previous one

Mother helping her child in the taste test

Respondents from school smelling noodles Respondents were given the sample, once they were

free from the taste test

Team of the company and the GHS-IMR Marketing faculty

10th Jan 2014

A Newsletter of GHS-IMR A Newsletter of GHS-IMR

Student Editorial Committee


The Republic Day was celebrated with great enthusiasm by the faculty,

staff & students of GHS-IMR. Dr. (Prof.) Rakesh Premi, Director GHS-

IMR addressing the gathering on Republic Day explained the

significance of Republic Day to students. A poster competition on

Theme: “Environment & its Protection” was organized. The Dramatic

Club 'Abhivakyti' presented a skit on this occasion named “Tilashma”.

The skit had a beautiful message & was enjoyed by all.

65th Republic Day Celebration at GHS-IMR

!

GHS-IMR was organized on the occasion of Republic day.

Director Dr. Rakesh Premi inaugurated the match by striking

the ball. The match was played very well by both the teams

showing healthy sportsmanship. Mrs. Rashmi Premi awarded

the Man of the Match to Mr. Utkarsh Pandey of student cricket

team. Winning trophy went to Alumni.

A friendly cricket match between alumni & current students of

Galaxy's Cricket Matches -

To spread awareness about hygiene and health, GHS-IMR organised a

workshop titled “Active Independence”. Dr.Unnati Kumar spoke about

mental health, stress and how to overcome it. He also addressed the

students about the various key issues like depression, stress and the myths

associated with it. Dr. A.S. Prasad, the eminent Orthopedic Surgeon,

addressed the key issues like health, hygiene, diet and significance of

exercises in our life. Dr.Kiran Pandey, the eminent Gynecologist,

enlightened all women on issues like anemia and problems related to

menstrual cycle. She also emphasized on nutrition and further added that

all nutritional plans need to be designed to suit individual goals &

requirements. The highlights of the event were free 'Bone Density

Checkup' and free 'Hemoglobin Count Test'.

“Active Independence”- A Health Awareness Programme 30th January, 2014

Workshop on “Entrepreneurial Decision Making”A workshop on "Entrepreneurial Decision Making" was organized at GHS-IMR

campus by Syndicate Bank Entrepreneurship Research & Training Centre, IIT Kanpur

with Smart Systems and Operations Lab, IIT Kanpur. The workshop was conducted

by Prof. William Tracy and Prof. Dmitri Markovitch of Rensselaer Lally School of

Management & Technology (RPI), US and Mr. Sanjeev Newar, associated with

SBERTC, IIT Kanpur, India. They used Strategic Innovation Game (SIG) developed by

faculties from RPI, US and IIT, Kanpur. The game had an easy interface along with

highly complex AI algorithm based engine running at the back-end. This helped in

enhancing the entrepreneurial skill of the students.

17th January, 2014

Students working on simulation game while Prof. Tracy observes

Director addressing on the Occasion of Republic Day

Director Striking the Inaugural Shot

Dr. A.S. Prasad giving the Health Tips

Alumni V/s Students 26th January, 2014

Alumni V/s J.K. Cement Ltd. 25th January, 2014

Galaxy the Alumni Association of GHS-IMR and J.K. Cement Ltd

jointly organised a cricket match. The J K Cement team was

headed by Mr. Durgesh Yadav & Alumni was lead by Mr. Sunil

Yadav. Alumni triumphed over J K cement by 18 runs.


5th February, 2014Basant Panchami PoojaGHS-IMR believes in the very roots of our rich Indian culture. The faculty, staff

and students celebrated 'Basant Panchami Pooja' and also performed 'Maa

Saraswati Pujan' with traditional rituals. The 'Puja' was started by Dr. (Prof.)

Rakesh Premi, Director and Mrs. Rashmi Premi. This was followed by 'hawan'

where everyone offered 'ahuti'. The chants of 'Mantras' and 'Arti' made the

environment very serene and spiritual. Delicious Ladoos & fruit 'prasad' was

distributed among all devotees.

Institute participated in National Vendor Development Program & Industrial Exhibition at MSME, Fazal Ganj Industrial Area, Kanpur. Dr. Rakesh

Premi, Director of the Institute was felicitated by MSME, Kanpur. The faculty members Kunwar Milind Singh and Dr. Sunil Shukla delivered lectures

on Export Development and Time Management respectively. The students of the institute volunteered and helped MSME in organising the event.

National Vendor Development Program & Industrial Exhibition 8-9th February, 2014

Students got an exposure on Team Building, Quick Decision Making and Strategy

Formulation by the management game “Tic Tac Toe”, which was organized by the

students of HR Club. The students had fun filled moments along with learning of

management lesson through management game. Among the 36 students who

played the game, the team of Ajay, Arpita and Meghna from first year was the

winner.

“Tic Tac Toe”-A Management Game organized by HR Club

10th February, 2014

“Brandcraft 2014”- International Conference on Branding 15-16th February, 2014

GHS-IMR hosted a two day International conference BrandCraft-2014 on 15th Feb. & 16th Feb., 2014. “BrandCraft- Bullock Cart to BMW” the

theme for this conference was very appropriate as it personified the evolutionary process of Branding. The first International conference on

Marketing, BrandCraft focused on the challenges brands are facing, and how organizations can build, protect and grow their brands in the face of

such multifarious environment.

The day started with the Inaugural ceremony followed by the most awaited address by Mr. Harish Bijoor. Mr. Bijoor is the Brand Expert & CEO,

Harish Bijoor Consults Inc. He has authored a book titled, “Marketing Trends – Smart Insights into the world of Indian Business". In his insightful

address Mr. Bijoor deliberated on 'Brand as Science, Art and Philosophy'. In the latter part of his address he talked about the resurrection of the

Brand Mascots and some exciting promotions.The session of Harish Bijoor was followed by Dr. Bennett E. McClellan. Currently Dr. Bennett is

Professor and Vice Dean at Jindal School of Liberal Arts and Founder, CXOSuiteCoach.com and CSOSuiteCoach. Asia , helping senior executives

throughout Asia get ahead.

The distinguished members on the dias -Mr. Harish Bijoor,Dr. Bennett E. McClellan, Mr.Anil Agarwal,

Prof (Dr.) Rakesh Premi at the Inaugural ceremony .

Key note speaker Harish Bijoor Addressing the audience Chief guest Dr. Bennett E. McClellanaddressing the gathering

Director, Faculty members & Students in Pooja

Students Playing the Game


The magic begins –“Kesariya Balam... Padharo Maaro Des”. Mesmerising performance by Mame Khanji and group Prof (Dr.)Rakesh Premi presenting a memento to Mame Khan

Dr. Shekhar Trivedi, Professor Marketing, GHS-IMR wrote a

novel on sales by the name – Target Busters. The novel was

released in International Book Fair at Pragati Maidan. It was a

moment of great pride for the institute. 'Target Busters' is an

attempt by Shekhar Trivedi to provide a rare insight of practical

sales through the first hand experiences, stories, anecdotes of

salespeople from across different types of industries. The book

is of immense use to - Marketing and Sales professionals of

India who want to be aware about the vivacity and facets of

sales in different types of industries.

“Target Buster”- A Novel by Prof. Shekhar Trivedi of GHS-IMR 21st Februray, 2014

Release of Novel at International Book Fair at Pragati Maidan Author reading out the excerpts from the book

First Plenary session was “Branding in Healthcare” by Mr. Srivathsan Aparajithan. He addressed the audience through a virtual presentation via

WebEx. Mr. Srivathsan is currently the CEO-Primary Healthcare Services in Vidal Healthcare, Bengaluru. Second plenary session was based on

“Upcoming BrandCraft Strategies” by Dr. (Prof.) Rakesh Premi, Director GHS-IMR. Third plenary session “Managing Celebrity Endorsements”

was taken by Mr. Ram Mehrotra. He is currently serving as GM-Marketing in Kansai Nerolac Paints Ltd. Fourth Plenary session on “Managing

the launch of New Molecules”was conducted by Mr. Gaurav Jain .He addressed the audience through video conferencing. Mr. Jain is currently

working as Country Head in Zydus Healthcare, South Africa. Fifth plenary session was on “Individual as a Brand” by Mr. Manoj Sharma-Sales

Head-North India, Wallace Pharma. Chief Guest for Valediction ceremony was Mr. Akash Goenka, Director-Goldiee Group, Guest of Honour was

Mr. A.K. Singh, Dy. Zonal General Manager, U.P. Region of National Small Industries Corporation Ltd. The Key-note speaker for the ceremony

was Mr. Nitin Makdani- Business Head of HS Ad India (also known as LG Ad). He addressed the audience on a very contemporary topic “Branding

in the Digital Age”. The program received an overwhelming response from the industry and academia. It had more than 46 participants from more

than 8 international and national cities like Jeddah-Saudi Arabia, Greater Noida, Allahabad, Hyderabad, Lucknow, and Kanpur.

Prof (Dr.)Shekhar Trivedi, Prof (Dr.)Rakesh PremiMr. Ram Mehrotra ,Mr.Nitin Makdani

at Valediction ceremony

Prof (Dr.) Rakesh Premi Presentingmemento to Mr. Akash Goenka,

Director-Goldiee Group

Mr.Amit Trivedi Member Organizing Committeepresenting memento to

Mr.Nitin Makdani (Business Head , HS Ad India)

Mr.Kunwar Milind Singh presentingmemento to Mr. A K Singh

Dy. Zonal General Manager,NSIC

Cultural Extravaganza performed by Shri Mame Khan 15th February, 2014The greatest buzz in the city was created by the stupendous performance by Shri Mame Khan, the Sufi singer. Event was the highlight of BrandCraft

-2014. The Classical vocalist rocked the night with his mesmerizing Rajasthani folk songs. Famous Songs from Sufi poets of Sindh and Rajasthan,

including Mira Bai, Kabir, Lal Shahbâz Qalandar, Bulleh Shah and Baba Ghulam Farid were sung by Mame Khan with élan and joy. The melodies

made the night a memorable event in the minds and hearts of all present and in the pages of history of GHS-IMR.


To prepare students to face the vagaries of practical world, 'Daily Life Skills Programme' was conceptualized by Dr. Shekhar Trivedi. Activities

involved learning Photocopying, Faxing, Scanning, Setting up Multi-Media arrangement, Conducting Webinar through U-Stream, Hands-on

Cooking, Basics of car maintenance providing the daily skills required to survive and have an edge in the corporate world. The most distinctive 0event was “Tyre changing competition” for girls. All activities made the GHS-IMR students 360 Experts. This is probably first initiative of its type,

taken by any MBA Institute in India.

0Daily Life Skill Activities- Freshers to 360 Experts 7th- 28th March, 2014

Arpit Kapoor explaining the setting up of multi-media Art of Cooking for all Cooking would be helpful for when they are out from their home

Faculty tasting lunch made by the students Girl students seen in action Group of students attempting to scan the document

Learning the basics of repairing the car in case it gets stuck-up on highway Mr. Shashikant taking up intricate issues in Excel Ms Ekta Shukla explaining the working of Fax Machine

One of the student learning how to do photocopying Student changing the wheels Students setting-up multi media

A Motivational Workshop on 'Catch Your Dreams' was coordinated by

Dr. Sunil Shukla for the students. Dr. Awadh Dubey, a renowned Eye

Surgeon of the Kanpur City, was the key speaker. Dr. Dubey took a very

interactive session by quoting great leaders and trend setters that

'Nothing is Impossible in the world'.

"Catch Your Dreams " by Dr. Awadh Dubey22nd February, 2014


Prof. Peng presenting the mementoto the Director

GHS-IMR, Kanpur members withdelegates from Shenyang Normal University

Director, GHS-IMR makinga point to the Chinese Delegates

Ms. Hu Bo explaining aboutShenyang University to the Director

Delegates in front of theGHS-IMR library

Director, GHS-IMR with Prof. Peng,showcasing MOU

Shengyang Normal university delegatesaddressing students

Shengyang Normal university Delegatestaking round of the Institute

GHS-IMR bid adieu to the Batch 2012-14 with heavy hearts but taking pride in

the fact that all the students were moving ahead on their career path. The juniors

give a hearty welcome to their seniors & each senior was presented with a title. A

wonderful skit & an energetic Punjabi dance was performed by the juniors and

then seniors and juniors had the great time with all the fun and frolic on Dance

floor and with a sumptuous Dinner. The Director wished senior students good

luck and titled them as Brand Ambassadors of GHS-IMR.

“ALOHA”- Farewell to Batch 2012-14 5th April, 2014

10th April,2014The Institute appreciated the contribution made by the students coordinator of the

different committees and clubs of GHS-IMR & Certificates were given to them.

Mr. Manoj Pant, Head, JK-ITC, Kanpur felicitated the students of TITANS-HR Club &

Parivartan Club. The Students of IT Club, Niche-Marketing Club, Newsletter Club,

Cultural Committee, Alumini Committee, Media Committee, Accumen-Finance Club,

PGP Committee, Counselling Committee, Placement Committee were awarded by

Mr. Ashok Ghosh, President, Sir Padampat Singhania University, Udaipur and Director

Dr. Rakesh Premi.

Certificate Distribution Ceremony for Student Coordinators

Visit Of Chinese Delegates to GHS-IMR 29th March, 2014 On 24th March 2014 a high level Chinese delegation from Shenyang Normal University, Shenyang, China visited GHS-IMR, Kanpur. GHS-IMR

was proud to have Foreign Delegates from China. The delegates were Mr. Peng Xuegang, Director of International Cooperation Office of

Shenyang Normal University, Ms. Jin Xueli, Vice Director of International Education College of Shenyang Normal University and Ms. Hu Bo, Head

of International Cooperation Section under the International Cooperation Office of Shenyang Normal University. The two Institutions signed a

'Memorandum of Understanding' (MOU) on 'Students Exchange' programme, 'Summer Internship' programme, and 'Faculty Exchange'

programme.

Mr. Ghosh giving certificate to students


Faculty and Staff achievementsDr.(Prof.) Rakesh Premi December, 2013.

· Paper Titled “Brand Brahma” published in the “Essence” (Journal of · Took session on “ Teaching methods”, Teachings with using modern

Management) of Sir Padampat Singhania University, Udaipur. technology” and “ Management of total quality of mind in context of

· Invited as key note Speaker in the Seminar 'Role of an Individual in the teaching” at IRDT, Govt. of Uttar Pradesh Kanpur on 14 Jan 2014

Governance, organised by Merchant Chamber of UP, Kanpur on18th · Attended industrial summit organized by association of Indian Industries

December, 2013. Panki, Kanpur. The summit was inaugurated by Sri Alok Ranjan, IAS,

· Spoke on Voters awareness among women for Sangini woman club of Industrial development commissioner, UP Govt. on 14th Jan 2014.

Danik Jagran at Merchant Chamber on 26 Dec 2013. · Life-Profile published in the weekly newspaper Yuvan, Amar Ujala,

· Key note Speaker at the Seminar organized by Kanpur Productivity Kanpur, 15th Feb. 2014 for the contribution to the environment.

Council in association with AIMA. · Co-authored and presented a research paper titled 'Factors responsible

· Represented the institute and attended a seminar on 'Quality of Health for brand successes and failures in India- special reference to Tata and

Services' at JL Rohatagi Hospital, Kanpur on 27th December, 2013. Reliance Group' at Brandcraft, International Marketing Conference,

· Published article on 'Digitalizing Education' in Times of India, 6th Jan organised by GHS-IMR, Kanpur on 15th & 16th Feb.2014.

2014. · Faculty development programme on Industrial Waste & Its

· Key note address on “Upcoming Brandcraft Strategies” in the Second Management using Modern Techniques at IRDT, Govt. of UP, Kanpur,

plenary session at Brandcraft 2014, 15th -16th Feb'2014. 3rd and 5th Feb. 2014.

· Felicitated in the National Vendor Development Program & Industrial · Lecture on “Time Management “ in National Vendor Development &

Exhibition by Department of MSME, Fazal Ganj Indusrial Area, Kanpur, Industrial Exhibition organized by MSME on 9th Feb 2014.

8th and 9th Feb' 2014. · Took sessions for faculty development programme on teachers as a

· Published article on 'Innovation or Evaporation' in Times of India, 7th motivator at IRDT, Govt. of UP, Kanpur, on 18th and 21st Feb. 2014.

April 2014. · Organized poster competition on Theme: Environment & its Protection

for PGP-1 and PGP-2 students which was followed by two Nukkad

Dr. R.D. Mishra Nataks at GHS-IMR on 26th Jan. 2014.

· Took session on “Mind Management & Knowledge Management at · Organized a workshop on “How to participate in GD and face an

Regional Training Institute Central & Custom Excise on 8th Dec 2013. interview, how to cop up with these issues by Sri Umesh Saxena, Vice

· Took session on “Team Building & Motivation at Regional Training President HR Kanpur Fertilizers & Cement Panki, Kanpur. on 28 Jan

Institute Central & Custom Excise on 23rd Jan 2014. 2014

Dr. Shekhar Trivedi. · Organized a workshop on “Art of living” where trainers talked about the

· Book titled “Target Buster” a business novel on sales published on 05th “Tension free Life style” On 29 Jan 2014

Feb 2014. The same was also released at International Book Fair at · Attended a Seminar on “Conclave on Kanpur First” organized by Kanpur

Pragati Maidan on 21 Feb., 2014. Pragati Manch at Merchant Chamber of UP, Kanpur on 02nd Mar 2014.

· Organized “Daily life skills" personality development programme for · Organize a talk on 'Yes, You can be a Billionaire Industrialist' on

students comprising of training on Photocopy, scanning, car repairing, Entrepreneurship addressed by Sh. Prakash Kharbarker, CMD, Carona

cooking etc. with the support of Mr. Shashi Kant Dikshit in the month of Chemicals and Detergents Pvt. Ltd., Kanpur, 11th march, 2014.

March 2014. Dr. Monika Srivastava

· Organized a workshop on creation of Facebook Ad on 14th March, 2014. · Paper presented “Wellbeing Post Retirement: Issues and Concerns” in

· Organized a workshop on creation of video and youtube true view ads on Co authorship at National Seminar on Promoting Well Being Among

28th March 2014. Elderly: An Indian Perspective at Department of Psychology, University

Devendra Jaiswal of Lucknow, 26th -27th Dec' 2013.

· A case study “Royal Enfield Bullet-Brand turn around” was presented in · Presented Paper “A Study of Social Pressures created through Social

co-authorship with Dr. Deepak Sharma at Brandcraft 2014, Networking Sites on Youth” in co authorship at International

International Marketing Conference, organised by GHS-IMR, Kanpur on Conference on Social Media for Business 2014 at IIM Raipur, 10th -

15th & 16th Feb 2014. 11th January, 2014.

Dr. Sunil Shukla · Session taken for faculty members on the topic “Bridging The

· Co-authored and presented a paper entitled “Green Marketing – Generational Gap Between The Teacher And Student” and

Exploring New Business Opportunities” in the National Seminar “Understanding The Psychology Of Students” at IDRT Kanpur on

organized by ITS Greater NOIDA on 14th & 15th Dec 2013. 19.2.14

· Reviewed the syllabus of one year diploma in Customer Service · Paper presented “A Critical Review of the Role of Social Media in

Management at IRDT, Government of UP, Kanpur . 17th Dec 2013 Employer Branding” at Brandcraft 2014, GHSIMR, Kanpur, India, 15th-

· Invited as Speaker in the Seminar “Role of an Individual in the 16th Feb'2014.

Governance”- organised by Merchant Chamber of UP, Kanpur on 18th · Paper published “Impact of Social Informatics- a Study on Management


·Percentage of students placed till April 20, 2014: 86%·Percentage of male students placed (out of total boys eligible): 93%·Percentage of female students placed (out of total girls eligible): 71%·Maximum package offered: 4.50 LPAAverage package of placed candidates: 2.28 LPA

PLACEMENT HIGHLIGHTS OF BATCH 2012-14 (As on April 20, 2014)No. of companies who participated in the recruitment process: 32

Names of companies who participated in the recruitment process

3%

3%

6%

6%

3%

3%

5%

22%8%

19%

11%

11%

Recruitment Offers fromDifferent Sectors (2013-14)

Banking & Financial Services

Education

Logistics

Office Automation

CD

FMCG

Manufacturing

Real Estate

Consultancy

IT Enable Service

Media

Retail

Students” in co authorship, journal 'IMR- Management Speaks', Vol.6 15th & 16th Feb 2014.

No.1, Jan- June 2013. · A case study of “Annual Festival” was published in “Sanchayan”

Dr. Bhagwan Jagwani Prestige International Journal of Management & Information technology

· Appointed as a Paper Setter of a prestigious University of India involved Vol.2 (2) July - Dec 2013 IISN 2277-1689

in full-time and distance education. · Took two sessions on “Technical education and its paradigms” at IRDT

· Appointed as an Evaluator of final exams of a reputed professional on 16 Feb 2014.

institute of India. Kunwar Milind Singh

· Abstract on paper titled "Persistence in Performance of Indian Stock · Delivered a lecture on Export Development at National Vendor

Market from 2012 to 2014 and the Impact of Time Horizon on it- An Development Program & Industrial Exhibition on 9th February, 2014

Empirical Investigation" accepted for presentation in the India Finance organized by MSME - DI, Fazal Ganj Industrial Area, Kanpur.

Conference, 2014 to be held at IIM Bangalore. · Conducted a PDP session on December 12, 2013 for PGP II students on

· Abstract on paper titled "Financing for Township Planning and the topic "Latest Developments in International Business & Economy".

Construction" accepted for presentation in the Second Pan IIM World Mr. Shashi Kant Dikshit

Management Conference 2014 to be held at IIM Kozhikode. · Paper Titled “Impact of Supply Chain Management Practices on

· Invited as a "Judge" by the Institute of Company Secretaries of India Competitive Edge and Organizational Performance: Study of Cement

(Kanpur Chapter) for Student Induction Program conducted by the Industry ” published in PARADIGM, Vol. XVI, No.2, IMT Ghaziabad

institute in 22nd December 2013 for newly qualified company · Case study Titled “A Case Study: Strategic Issues in Cement Supply

secretaries. Chain” published in IMR – Management speak, Vol. 6 No.1.

Dr. Deepak Sharma · Presented a paper titled “Study on factor affecting consumer perception

· Took session on “Training and Change Management” at IRDT, Govt. of towards online shopping” at Brandcraft 2014, International Marketing

Uttar Pradesh on 16th & 18th Jan 2014 Conference, organised by GHS-IMR, Kanpur on 15th & 16th Feb'2014.

· A case study “Royal Enfield Bullet-Brand turn around” was presented in Usha Shukla

co-authorship with Mr. Devendra Jaiswal at Brandcraft 2014, Presented a poster on the paper title “Customer expectation in libraries”

International Marketing Conference, organised by GHS-IMR, Kanpur on published in "Souvenir' in 16th national convention on Knowledge,

Berger Paints

Pepsico India

Hindustan Coca Cola Beverages

Marks and Spencers

Transport Corporation of India

RSPL Ltd.

Indiabulls ltd.

Superhouse Ltd.

Threads India

iNext

Angel Broking

India Infoline

India Braids Ltd.

Global Crafts

VAAU Manpower Solutions

Den Networks

ITC Ltd.

Royal Bank of Scotland

Naukri.com

Jeevansaathi.com

ICICI Securities

Kotak Securities

Prudent CAS

NJ India Invest

Injectoplast

HT Media

IDFC Mutual Funds

Wave Infratech

Mehra Shoes

Raghunath Group

Pinnacle Finserv Advisors

Imperia Structures

When it comes to campus placements, we are in top gear once again...

PlacementsAt par with institutes in Bengaluru, Pune and NCR

Better than

Utkarsh PandeyLohia Corp Ltd.

Varun KhareRoyal Bank of Scotland

Akshaydeep AwasthiJeevansathi.com

Aishwarya SrivastavaImperia Structures

Arveen KaurIndiabulls

Ajitej S. ChauhanICICI Securities

Saksham Kochar

ITC Limited"GHS-IMR is Academic Superiority &Executional Excellence"

Diksha Shukla

Marks & Spencer"GHS-IMR has been one of the mostrewarding experiences of my life"

Mohd. Ghazi

Berger Paints Limited"Value added internship & personality development workshops helped me to get the right job"

Nitesh Nathani

Transport Corporation of India Ltd."Effective training leads to rewarding placements at GHS-IMR"

Dr. Gaur Hari Singhania Institute of Management & Research

GHS-IMRAn Autonomous Institute approved by AICTE andAccredited by AIU (Association of Indian Universities) Ministry of HRD, Govt. of India,

Kamla Nagar, Kanpur- 208 005 (U.P.) Tel.: +91 512 2231417 & 2218264Mob. : +91 9559079533 e-mail : [email protected] www.ghsimr.org

ADMISSIONS OPEN FOR

2014-16 BATCH

PGDM Recognized as equivalent to MBA

by AIU (Association of Indian Universities)

JOIN

GH - MRS I

ExploringExcellence

Juhi BhantiRoyal Bank of Scotland

"My dream company became areality only due to GHS-IMR"

ghs-imr communiquÉ volume7 units of mayur suitings and parle g were visited by the students, ......

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