giardinias pizza and arcade alex covertplay the games! 10/23/2009 eat the food! business plan...

Giardinia’s Pizza Giardinia’s Pizza and Arcadeand Arcade

Alex CovertAlex Covert Play The Games!Play The Games!10/23/2009 10/23/2009 Eat The Food!Eat The Food! Business Plan ProjectBusiness Plan Project

Name and Type of Name and Type of BusinessBusiness

Giardinia’s Pizza and Arcade- The Giardinia’s Pizza and Arcade- The business will be named after my late business will be named after my late uncle, Jim, who always loved his pizza uncle, Jim, who always loved his pizza and games.and games.

Partnership- My husband, James and I Partnership- My husband, James and I will run, manage, and owner the business will run, manage, and owner the business together. together.

Description of BusinessDescription of Business Here at Giardinia’s, we make freshly made, Here at Giardinia’s, we make freshly made,

DELICIOUS pizza, sandwiches, chicken wings, chicken DELICIOUS pizza, sandwiches, chicken wings, chicken tenders and mouthwatering home baked dessert! Also, tenders and mouthwatering home baked dessert! Also, all of your GREAT food is reasonable priced. all of your GREAT food is reasonable priced.

We have more than an ARCE of We have more than an ARCE of FAMILY ARCADEFAMILY ARCADE games and enjoyment. We pride, ourselves, on giving games and enjoyment. We pride, ourselves, on giving you the best time possible! You and your family can you the best time possible! You and your family can play the latest Games for Fun and Prizes! This is an all play the latest Games for Fun and Prizes! This is an all age range arcade with the old and the state of the art age range arcade with the old and the state of the art games. games.

Location and Hours of Location and Hours of OperationOperation

We will be operated at 850 East State Street in We will be operated at 850 East State Street in Olean, New York 14760. Olean, New York 14760.

We will be open: Sunday 11am to 8pmWe will be open: Sunday 11am to 8pm Monday to Thursday Monday to Thursday 11am to 11am to 9pm9pm

Friday and Saturday Friday and Saturday 11 am to 11 am to 12 pm12 pm

Delivery will be at all time of operation Delivery will be at all time of operation and until 2 am on Fridays and and until 2 am on Fridays and SaturdaysSaturdays

Benefit for the Olean Benefit for the Olean AreaArea

Why travel to Buffalo for “Dave and Busters” or “Chuck Why travel to Buffalo for “Dave and Busters” or “Chuck E. Cheese”???E. Cheese”???

When you and your family can When you and your family can just come to Giardinia’s for the just come to Giardinia’s for the same thing but without the same thing but without the BIG city prizes and zero local fare.BIG city prizes and zero local fare.

Tired of hearing your children say “We have NOTHING Tired of hearing your children say “We have NOTHING to do”. Well, NOW they do and so do YOU. Giardinia’s to do”. Well, NOW they do and so do YOU. Giardinia’s is a family friendly, old fashion with new and improved is a family friendly, old fashion with new and improved family FUN!!!family FUN!!!

Local CompetitionLocal Competition Tasta Pizza with mini-golfTasta Pizza with mini-golf Main Street Pizza and Grill with mini-golfMain Street Pizza and Grill with mini-golf Napoli PizzaNapoli Pizza Wing Street Pizza HutWing Street Pizza Hut 501 Café and Pizzeria501 Café and Pizzeria A&J’s Sub and Pizza ShopA&J’s Sub and Pizza Shop Renna’s PizzaRenna’s Pizza Cyberstation Cyberstation

But Why I’m BetterBut Why I’m Better Play The Games!Play The Games!

Eat The Food! Eat The Food! This is not just your slogan but its WHY This is not just your slogan but its WHY

WE ARE BETTER. We have similar WE ARE BETTER. We have similar menus of our competition BUT we freshly menus of our competition BUT we freshly made pizza and desserts. We have not made pizza and desserts. We have not only mini-golf BUT a FULL arcade. We only mini-golf BUT a FULL arcade. We have everything a family would need for have everything a family would need for a FUN, SAFE night on the town…a FUN, SAFE night on the town…

The Capital I Will NeedThe Capital I Will Need

But Where Will I Get the But Where Will I Get the Capital Capital

Photos of My BusinessPhotos of My Business

Marketing and Marketing and ManagementManagement

Product quality and consistency. Product quality and consistency. Family-oriented atmosphere with Family-oriented atmosphere with

occasional nights of family entertainment. occasional nights of family entertainment.


The restaurant is in a comfortable, familiar, small town The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options. that has a strong need for additional dining options. Bolstered by the need for more choices in family-Bolstered by the need for more choices in family-oriented dining experiences, combined with the option oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in advantage of the market need and serve the families in the Olean area.the Olean area.

We believe a locally-owned restaurant is the best We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain fresh, unique menu as opposed to a national chain franchise.franchise.


Our start-up costs cover the renovation of the Our start-up costs cover the renovation of the occupied store space, professional fees, occupied store space, professional fees, and expenses associated with opening our first and expenses associated with opening our first location. The start-up costs are to be financed location. The start-up costs are to be financed by direct owner investment, financial by direct owner investment, financial institutions, and private investors. The institutions, and private investors. The assumptions are shown in the following table assumptions are shown in the following table and illustration.and illustration.


Start-up Expenses Professional Fees (Legal, Start-up Expenses Professional Fees (Legal, Accounting, Consulting)$1,800 Placemats, Stationery, Accounting, Consulting)$1,800 Placemats, Stationery, Business Cards$1,100 Renovation$8,300 Business Cards$1,100 Renovation$8,300 Marketing$2,500 Rent$2,000 Expensed Marketing$2,500 Rent$2,000 Expensed Equipment$5,000 Insurance$350 Website Equipment$5,000 Insurance$350 Website Development$1,000 Misc Expense$3,800 Development$1,000 Misc Expense$3,800

Total Start-up Expenses$25,850 Start-up AssetsCash Total Start-up Expenses$25,850 Start-up AssetsCash Required$23,100 Start-up Inventory$6,000 Other Required$23,100 Start-up Inventory$6,000 Other Current Assets$5,250 Long-term Assets$20,300 Total Current Assets$5,250 Long-term Assets$20,300 Total Assets$54,650 Total Requirements$80,500 Assets$54,650 Total Requirements$80,500


Start-up FundingStart-up FundingStart-up Expenses to Fund$25,850 Start-up Start-up Expenses to Fund$25,850 Start-up

Assets to Fund$54,650 Total Funding Required$80,500 Assets Assets to Fund$54,650 Total Funding Required$80,500 Assets Non-cash Assets from Start-up$31,550 Cash Requirements from Non-cash Assets from Start-up$31,550 Cash Requirements from Start-up$23,100 Additional Cash Raised$0 Cash Balance on Start-up$23,100 Additional Cash Raised$0 Cash Balance on Starting Date$23,100 Total Assets$54,650 Liabilities and Starting Date$23,100 Total Assets$54,650 Liabilities and CapitalLiabilitiesCurrent Borrowing$0 Long-term Liabilities$25,000 CapitalLiabilitiesCurrent Borrowing$0 Long-term Liabilities$25,000 Accounts Payable (Outstanding Bills)$9,500 Other Current Accounts Payable (Outstanding Bills)$9,500 Other Current Liabilities (interest-free)$0 Total Liabilities$34,500 CapitalPlanned Liabilities (interest-free)$0 Total Liabilities$34,500 CapitalPlanned InvestmentInvestor 1$15,000 Owners$30,000 Additional InvestmentInvestor 1$15,000 Owners$30,000 Additional Investment Requirement$1,000 Total Planned Investment$46,000 Investment Requirement$1,000 Total Planned Investment$46,000 Loss at Start-up (Start-up Expenses)($25,850)Total Loss at Start-up (Start-up Expenses)($25,850)Total Capital$20,150 Total Capital and Liabilities$54,650 Total Funding Capital$20,150 Total Capital and Liabilities$54,650 Total Funding $80,500 $80,500


Our primary target market is people who desire a Our primary target market is people who desire a comfortable, family-oriented environment for dine-in comfortable, family-oriented environment for dine-in pizza. Our secondary target market also desires a pizza. Our secondary target market also desires a delivery service for pizza, or a take-out approach. delivery service for pizza, or a take-out approach. There is overlap of these segments.There is overlap of these segments.

Olean and its surrounding communities are a growing Olean and its surrounding communities are a growing middle-class area with nearly 18,000 residents. A middle-class area with nearly 18,000 residents. A majority of these residents are families of four or more. majority of these residents are families of four or more. The boom in the area is primarily in response to an The boom in the area is primarily in response to an exodus of families moving out of the over-populated exodus of families moving out of the over-populated areas and into a more rural setting. areas and into a more rural setting.

This is driving the need for more quality, family-This is driving the need for more quality, family-oriented restaurants.oriented restaurants.


Those residents of neighboring communities of Those residents of neighboring communities of Deauville, including Doughbuoy, d'Ohtown, Deauville, including Doughbuoy, d'Ohtown, and Doe Valley are included in the Market and Doe Valley are included in the Market Segmentation. Only those residents of Segmentation. Only those residents of Deauville are included in the delivery, as Deauville are included in the delivery, as delivery radius is limited to a 5-mile radius in delivery radius is limited to a 5-mile radius in the city of Deauville. An estimated 53% of the city of Deauville. An estimated 53% of Deauville residents live within the Sanitary Deauville residents live within the Sanitary District, or within this 5-mile radius.District, or within this 5-mile radius.


Other restaurants in Deauville are taverns and are not conducive Other restaurants in Deauville are taverns and are not conducive to family activities. One of the bars in Deauville serves a to family activities. One of the bars in Deauville serves a homemade pizza.homemade pizza.

In conversations with an independent pizza operator in Lakeshore In conversations with an independent pizza operator in Lakeshore Haven, an hour's drive away, he indicated pizza sales in his Haven, an hour's drive away, he indicated pizza sales in his community are thriving despite competition from 4 other pizza community are thriving despite competition from 4 other pizza establishments, including Pizza Hut(R). While exact figures were establishments, including Pizza Hut(R). While exact figures were not shared, he indicated a high level of penetration into the pizza not shared, he indicated a high level of penetration into the pizza market in his area with profitable margins. He also provided market in his area with profitable margins. He also provided suggestions and tips to minimize costs, and components of his suggestions and tips to minimize costs, and components of his restaurant he would do differently, including payroll handling, restaurant he would do differently, including payroll handling, vendors, and layout. vendors, and layout.


The personnel table assumes a level need of employees, and 5% The personnel table assumes a level need of employees, and 5% per annum pay raises. Staffing for a 7-day a week restaurant per annum pay raises. Staffing for a 7-day a week restaurant necessitates two shifts. In addition to the hours open for serving necessitates two shifts. In addition to the hours open for serving we anticipate an additional hour before opening for prep and as we anticipate an additional hour before opening for prep and as much as an hour after closing for cleanup. This is approximately much as an hour after closing for cleanup. This is approximately 8 hours of staffing necessary Sunday - Thursday and 10 hours on 8 hours of staffing necessary Sunday - Thursday and 10 hours on both Friday and Saturday.both Friday and Saturday.

The two kitchen lead positions are part-time, earning $9/hr. The The two kitchen lead positions are part-time, earning $9/hr. The kitchen leads will serve as the shift leaders of the kitchen/wait kitchen leads will serve as the shift leaders of the kitchen/wait staff. Kitchen staff will serve as the wait staff. There will be one staff. Kitchen staff will serve as the wait staff. There will be one dedicated dishwashing position per shift. Wages for kitchen/wait dedicated dishwashing position per shift. Wages for kitchen/wait staff, dishwashers, and delivery drivers, who are all part-time, staff, dishwashers, and delivery drivers, who are all part-time, are $6/hr, with opportunities for all to share the combined earn are $6/hr, with opportunities for all to share the combined earn tips. It is imperative the people serving as the kitchen lead are tips. It is imperative the people serving as the kitchen lead are over 21 and can legally serve alcohol.over 21 and can legally serve alcohol.


Hourly part-time positions as kitchen/wait, dishwashing, and Hourly part-time positions as kitchen/wait, dishwashing, and delivery staff average out to be approximately 30 hours per week delivery staff average out to be approximately 30 hours per week each. Delivery staff will work 5 hour shifts each night, with an each. Delivery staff will work 5 hour shifts each night, with an extra delivery staff member added on Thursdays, Fridays, and extra delivery staff member added on Thursdays, Fridays, and Saturdays. During the week if this person is not delivering, Saturdays. During the week if this person is not delivering, they will work in the kitchen as needed, directed by the kitchen they will work in the kitchen as needed, directed by the kitchen lead.lead.

Personnel PlanPersonnel PlanYear 1Year 2Year 3Kitchen Leads$28,080 Year 1Year 2Year 3Kitchen Leads$28,080 $29,484 $30,958 Kitchen/Wait$37,440 $39,312 $41,278 $29,484 $30,958 Kitchen/Wait$37,440 $39,312 $41,278 Dishwasher$15,600 $16,380 $17,199 Owner$9,000 $9,450 Dishwasher$15,600 $16,380 $17,199 Owner$9,000 $9,450 $9,923 Delivery$15,600 $16,380 $17,199 Total People1212 12 $9,923 Delivery$15,600 $16,380 $17,199 Total People1212 12 Total Payroll$105,720 $111,006 $116,556 Total Payroll$105,720 $111,006 $116,556

giardinias pizza and arcade alex covertplay the games! 10/23/2009 eat the food! business plan...

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