infectious content

Emma Jenkins – CMO giffgaff

so why do giffgaff members go to

extraordinary lengths to support our

business and help it grow?

because they care

Infectious content:

Your content has to move people

in some way

A definition

Not this

but this

type of

infectious

Source: buzzfeed via huffingtonpost.com

content that moves people such that

they (re) act

different content for

different audiences…

well that sounds

familiar

yes but not like it has

been done to date

Reach?

Engagement?

Infectious?absolutely

This is the a footer text example

This is the a footer text example

Infectious content:

content is for the consumer

first and your brand second

Contentious?

(let’s not forget who’s paying for all this…)

content that makes your consumers,

customers, members proud

Infectious content

every touchpoint you have is

content

everything

every single email, service

update, webpage, display ad,

text & error message…

so let’s put the consumer first and

make content that moves them.

then we’re in with a chance of

infectious content.