gift card & voucher week 2012 results slideshare

Gift Card & Voucher Week 2012

A PR programme created by Clareville to

promote gift cards & vouchers

pre Christmas

© Copyright Clareville Communications 2012 www.clareville.co.uk

http://www.clareville.co.uk/

The Results Summary

Coverage & value

Total impacts 52,290,284

Total advertising equivalent £263,627

PR value (using lower end of industry norm) £527,254

274 pieces of coverage • Business media coverage – print & online

• National newspaper coverage –print & online

• Regional newspaper coverage – print & online

• TV coverage

• Radio coverage

• Online, social & digital media coverage

• Tens of thousands of entries to the competitions

© Copyright Clareville Communications 2012

• 24 pieces of business press coverage

• 42 pieces of national media coverage

• 59 pieces of regional coverage

• 100 radio competitions

• 49 radio interviews – live & syndicated

• 62,290 visits to the Mirror competitions online

• Website and social media engagement

Countdown to Giftcard & Voucher Week.

The Marketing Blog


Business4Media online


Incentive and Motivation online and e-newsletter


Retail Times online


Business4Media e-newsletter



UKGCVA online and e-

newsletter

The Marketing Blog

Giftcard & Voucher Week sponsors.

Incentive and Motivation online, e-newsletter and Twitter



www.promomarketing.info




The Mirror Group partnership news

www.incentiveandmotivation.com

www.twitter.com

Incentive and Motivation


The Mirror Group partnership news

cont…

www.retailtimes.co.uk

UKGCVA online


The Mirror Group partnership news cont…

www.business4media.com


Promotional Marketing e-newsletter

National Competitions

www.gransnet.com

Including homepage

with over 1000 entries



OK! Extra (The Daily Star Sunday)

Real People

Love It!

www.womanmagazine.com



Channel 5’s The Wright Stuff

including online


The Mirror Group competitions Daily Mirror


The Mirror Group competitions Daily Record including front page


The Mirror Group competitions Daily Record


The Mirror Group competitions Daily Mirror and Daily Record online



Regional competitions Papur y Cwn (Welsh publication)

Daily Gazette (Essex) & online

Echo (Essex) & online

Thurrock Gazette (Essex) & online

Ilkley Gazette online


Regional competitions cont…

The Star (Taunton)

Falkirk Herald

Dundee Evening Telegraph

www.elmbridgeguardian.co.uk


Sunderland Echo

Lancashire Evening Post

Horwich, Westhoughton Advertiser


Regional competitions

Lincolnshire Target Series

and teaser

Carluke Gazette

Lanark Gazette

Crewe Chronicle



Regional competition cont…

Essex Enquirer

County Down Spectator

Newtonards Chronicle

Blackpool Gazette


Exmouth Journal

Ilford Recorder



Ashbourne News Telegraph, Uttoxeter Advertiser

Midweek Herald

Melton Times &

front page teaser



The Newtonards Chronicle & Co. Down Observer

Newark Advertiser

News Post Leader



Gravesend Reporter and front page teaser,

Washington Star and front page teaser



Weston and Somerset Mercury


Sidmouth Herald


Alton Post Gazette, The Surrey and Hants, The Messenger


Dunfermline Press

The Highland News

The

Chester

Standard


Northern Scot

Inverness Courier


www.twitter.com

Tony Stacey, HTA

Regional Radio competitions online

Twitter.com – Inverclyde Radio and Radio West Fife

UKGCVA e-newsletter, www.mytown.co.uk


National Survey Results

Daily Express

Mail Online


National Survey Results cont…

www.express.co.uk

www.femalefirst.co.uk




www.easier.com

www.dailybhaskar.com

www.senksar.com



www.malextra.com

www.twitter.com Secure Vouchers

www.indianexpress.com



Times of India online

Yahoo! India online

www.smashits.com



www.mix96.com, www.equimedia.com, www.mediaindia.net



www.mix105.1.co.uk, www.iafrica.com



International media:

www.sidominews.com, www.tgcome24.com




www.athensreport.com, www.lexusfunn.com




www.msn.com, www.firsttoknow.com


Regional Survey Results

Wigan Evening Post


Regional Survey Results

Banffshire Journal


“The success of Giftcard & Voucher Week”

Marketing press


Promotional Marketing e-newsletter


“The success of Giftcard & Voucher Week”

Marketing press

www.incentiveandmotivation.com

Incentive and Motivation e-newsletter: lead story

John Starr

Vikki Bulbeck

Hayley Chow

[email protected]

+44(0)207 736 4022


mailto:[email protected]

gift card & voucher week 2012 results slideshare

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