gil zeimer bni freelance copywriting presentation 12.9.15
TRANSCRIPT
Zeimer’s ADVERTISING
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Zeimer’s ADVERTISING
SHOPPE
Today’s Presentation
• 5 Fun Facts
• Two Case Studies
• What My Writing Costs
• My Best Referrals
• Questions/Testimonials
Zeimer’s ADVERTISING
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Fun Facts #1
My family loves to travel.
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Fun Fact #2
I’ve skied in 4 countries.
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Fun Fact #3
I introduced QuickBooks in 1995.
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Fun Fact #4
I announced Treo 650 in 1 million catalogs.
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Fun Fact #5
I’ve written 2,000 blogs since 2005.
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:30 Lasik-1 Radio Commercial
The challenge: Promote Lasik-1 on country, rock and easy listening radio stations.
The inspiration: “The Bear Necessities” song from “The Jungle Book”.
The solution: Create a jingle with different music formats but the same message and announcer. http://www.zeimer.com/portfolio/healthcare-radio-copywriting/
Zeimer’s ADVERTISING
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KRON-TV :30 TV Commercial
The challenge: Show how one TV station’s news is different from other news programs.
The solution: Create a new tagline:“The Late News With The Latest News”
The result: A bump in ratings for NewsCenter 4 at 11: https://www.youtube.com/watch?v=rczt86z5u1k
Zeimer’s ADVERTISING
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Sanveo.com Website
The challenge: Revise a construction consulting company website in 4 weeks.
The solution: Work with Lauren Deane Evans and Bradley Charbonneau to create a dynamic site in little time.
The result: None yet, but the client is super happy!
Zeimer’s ADVERTISING
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What My Writing Costs?
Projects estimated @ about $125/hour.
BNI discount: $100/hour.
Zeimer’s ADVERTISING
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Best Referrals
• Advertising agencies, marketing firms & sales managers
• Anyone who needs copy for any project
• Anyone whose advertising is not working
Zeimer’s ADVERTISING
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Zeimer.com
Questions? Kudos?