gilbane boston - 2007
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Gilbane Boston - 2007 How to Ask Text? or Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www.TractionSoftware.com [email protected] (401) 528-1145. Beyond blogs and wikis, there’s Traction. Who is Traction Software, Who am I. - PowerPoint PPT PresentationTRANSCRIPT
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Gilbane Boston - 2007How to Ask Text? or
Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis?
Jordan [email protected]
(401) 528-1145
Beyond blogs and wikis, there’s Traction
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• Leading Enterprise Wiki and Blog Platform– Traction TeamPage commercial release in 2002– Current release 3.7.x
• Funded: 2000 and 2002– by In-Q-Tel (Venture arm of the CIA)– Slater Interactive and private investors
• Customer Leadership– 9 of the top 20 Pharmaceutical firms– 14+ of the Global 100– DOD, US Air Force & Navy, DOJ, In-Q-Tel– State of CT, State of TX Health
• Deployments with • 10s to 100s to 100,000s of users• 100s to 100s of 1000s of posts
• Black belt blogger? – Read mine at: www.tractionsoftware.com
Who is Traction Software, Who am I
Now Free for 5 Userswww.tractionsoftware.com
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Two Words
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Two Words Search
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Top Yahoo Searches
As reported, Tuesday November 20, 2007
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Asking Questions Search
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How Many? Search
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The Expert (and an artist):http://www.babayaga.ca/
Movie Max:
Siberian huskyfound at Disney Movie Site
Real Max:
Sakhalin huskyfound via Wikipedia link
The Connector, a dog lover:http://smartpei.typepad.com/robert_patersons_weblog
8 Below Search
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Why do Blogs Matter? Search
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It takes a haystack…
… to find a needle!
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Time Offers Context to History
Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.
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Time Offers Context to History
Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.
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Without Time, a Stack
London Bombings
Hurricane Katrina
Deepthroat Revealed
Terri Schiavo Dies
Indian Ocean Tsunami
US Election day
Constitutional vote in Iraq
W. VA Coal Mine Accident
Rep Cynthia McKinney AltercationIsrael/Hezbollah Conflict
71 Religious Anti-War ProtestersArrrested on Capitol Hill
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With Blogs, the Needles• Blogs point to whats important• They open the door to what’s important
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PHARMABLOGGER, An insider with an attitude
Covered Topics• Guidant / J&J• DTC• Morning After• Autism
Bloggers Link to• News• Web Pages• Each other
Formerly atwww.PharmaMarketingBlog.com
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What Drives Cancer News? Search
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?
www.blogpulse.com
If I Had a Hammer…… I would be out of luckBut with right tool, I can find the relevant 0.0001% of content:
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The Patterns Deliver Answers
Mrs. Superman raises cancer awareness,
• for a few days• from sci fi • to main stream
An opportunity… or a flash in the pan?
Follow the “story” with RSS
www.blogpulse.com
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Why Does Enterprise Search Suck? Search
How Do I Fix It? Search
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TMI - Not BIA B C D E F G H I
1
2
3
4
5
6
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Just Add Blogs - For A Start
Content
People
+ Pages
+ Widgets
+ Comments
+ Links
+ Tags
+ Time
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Content - Databases
• Internal and external• Records are added,
changed
• Drug Database– QL2 WebQL Captured
IDDB update– Including status notice– Keyword highlighted
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Content - News• Journal articles• News wires• Blogs
• Example shows– QL2 Captured article– Highlighted key
words– Tags– Embedded comments
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Content - Page Changes• Example shows
– Traction Report of all QL2 Captured Changes
– View of specifics
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Enterprise Blogs Pull it Together
Outside source
+ Inside Source
+ Commentary and Analysis
________________
Truly Contextual Collaboration
And a Nice Haystack
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Asking People Questions? Search
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Searching for PeopleSearching for people,
starts with searching for content.
8231 hits, a good stack!
Do a Visual Scan,
or Dig Deeper…
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Searching for Inside ExpertsAuthor entity delivers an explicit “Expert Cloud”
Drill down further,
or dial their extension!
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Searching for AnyoneNames entity delivers an implicit “Person of Interest Cloud”
Drill down further,
or phone a friend!