Gillette Indiaon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Gillette FB

Gillette: Social Media Report

This report looks at how

Gillette Indiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Gillette IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,933,228 77,199 2.70% IndiaMostly Young, Male and

Single

Gillette India

Engagement Score Total Fan Posts

1,000 256

Total Posts General Sentiment

3 Neutral

Total Likes

1,398,902

Total Comments

6,395

Total Shares

2,254

BRAND POSTS FAN POSTS

Brand Overview

2,800K

2,820K

2,840K

2,860K

2,880K

2,900K

2,920K

2,940K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

2,933,228

New Fans

77,199

Engagement

0

250

500

750

1,000

1,250

Gillette India had an average engagement score of 1000 and a highest of 1000.

Community Analysis

Gillette India fans are mostly Young, Male and Single Gillette India fans are largely from India followed by United Arab Emirates.

Fan Demographics Distribution of Fans

98%

2%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K

India

United Arab Emirates

United States

Saudi Arabia

Bangladesh

Pakistan

Sri Lanka

Canada

Nepal

Japan

0

0

0

1

1

1

1

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Choose Gillette MACH3 2

week 2

http://amzn.to/1OZ695Z 1

dull lives 1

smooth 1

Most Engaging Brand Posts

31-DEC-15, THU 10:30AM

Choose Gillette MACH3 for a smooth and comfortable shaving experience, week after week. Get it now! ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 843,261 3,731 1,117 Positive

08-DEC-15, TUE 12:01PM

For blades that give you a close, comfortable shave week after week, choose Gillette MACH3. Get it n ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 555,6082,662 1,135 Positive

NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 1 2 3

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

P&G 81

option 58

message 54

purse 53

IV 53

User Posts

0

10

20

30

40

50

60

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Analysis of

Gillette IndiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

24,381 244 1.01% India

Gillette India@GilletteIndia

Engagement Score

181

Total Proactive Tweets

25

Retweets Total

225

Replies Total

16

Favorites Total

97

Total Mention

773

Total Retweets

139

Response Rate (%)

2.07%

Average Reply Time (mins)

555

BRAND TWEETS USER TWEETS

Brand Overview

24K

24K

24K

24K

24K

24K

24K

24K

24K

24K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

24,381

New Followers

244

1K

1K

1K

1K

1K

1K

1K

1K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Followee Growth

Total Followees

895

Engagement

0

250

500

750

Gillette India had an average engagement score of 181 and a highest of 503.

0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

25 225

Sunscreen? Shades? What’s that one thing you don’t hit the beach

without? Share them with #MyBeachE..

28-Dec-15, Mon 04:01AM

ENGMT. FAV. REPLIES RETWEETS

825 23 34 37

Top Engaging Tweets

Planning to hit the beach in style? Give the Gillette Body razor a try.

#MyBeachEssentials #BuiltFo..

28-Dec-15, Mon 04:40AM

ENGMT. FAV. REPLIES RETWEETS

640 20 12 25

NO IMAGE NO IMAGE

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 5 10 15 20 25 30

0 50 100 150 200 250 300

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140

0 50 100 150 200 250 300 350 400 450 500

#flexballfacesofsunburn*

#builtforbody*

#mybeachessentials

#owntheflexball*

#facesofsunburn

#afrojackdelhi*

#spectre*

#sunburnarena*

#sunburngoa*

#afrojackkolkata

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

300

350

400

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

flexballfacesofsunburn builtforbody mybeachessentials owntheflexball facesofsunburn

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800

#owntheflexball*

#afrojackkolkata

#facesofsunburn

#sunburnarena*

#afrojackdelhi*

#sunburngoa*

#builtforbody*

#flexballfacesofsunburn*

#mybeachessentials

#spectre*

Engagement Score

Hashtags - Engagement

Average Response Rate : 2.07%

0

50

100

150

200

250

300

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2

4

6

8

10

12

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

50

100

150

200

250

300

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

20

40

60

80

100

120

140

160

180

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 139

-10

0

10

20

30

40

50

60

70

80

90

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 773

-50

0

50

100

150

200

250

300

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Sunburn Festival 342,437 1

Real_Bengal_Tiger 148,907 2

Mystic Guru 143,519 2

Sujay Koner 106,881 4

Gillette 82,269 1

TOP 5 INFLUENCERS

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