gilt insider by jeff bobula, product manager at gilt groupe nyc (gsummitx nyc)

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Jeff Bobula, Product Manager at Gilt Groupe NYC, came to gsummitX NYC on 9/10 to discuss the details of Gilt's loyalty program: Gilt Insider.

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Page 1: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)
Page 2: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)
Page 3: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

What are Flash Sales?

Daily SalesLimited Product QuantitiesMembers Only

Page 4: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Essentially… a game.

12pm EST10 Minute Reservation on Products in Cart5 Items per Checkout

Page 5: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)
Page 6: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)
Page 7: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Then we added ‘Noir’

Page 8: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Gilt Noir

SecretExclusive SalesTop of WaitlistBirthday Gift

Page 9: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

But how do you reward everyone?

Point-Based EconomyRedefine EngagementDiversify benefits

Page 10: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Points

Market decides ratesMarket choices shape benefits

Page 11: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Redefine & Reward Engagement

VisitsSocial SharingMember ReferralsShopping

Page 12: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Old-School Benefits

Free ShippingDiscountsShop with Points

Page 13: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Perks & Access

Early PreviewEarly Shopping (30-minutes before public)Exclusive SalesConcierge Service / Personal Shopping

Page 14: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

Adding a game within the game ...

Everyone can play However they likeFor a richer experience of Gilt

Page 15: Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

So, what does it look like?

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