Pierre worked for over 30 years refining and perfecting his vinegar recipe to get to what we have today.

Following serious back surgery Pierre decided it was time to retire and spent 5 years looking for the right people to sell to.

The current owners David and Bertrand had decided to leave there corporate jobs and were looking for a business to work with, one that had a great product and that involved some farming, so in October 2010 Pierre passed the company, Vinegar house and farm over to David and Bertrand.

Pierre has been actively involved in working with the next generation of vinegar makers and drops by once a week for consultation, to thank Pierre for his trust David and Bertrand named the vinegar after its founder “GINGRAS”.”

Gingras vinegar was started by on the Gingras family farm by 4th generation Pierre Gingras in Rougemont Quebec.

G

Oils and Vinegars in total represented $2.5B in retail sales in the US in 2010.

Within vinegar BALSAMIC has been driving value with a higher ($12.30) average price point.

Apple Cider vinegar has been growing in value but no brand is providing a premium benchmark .

Apple Cider Vinegar needs a brand to drive premiumization of the category towards a balsamic price point.

Source Mintel and AC Neilson

Adding value and innovation to the Apple Cider Vinegar category with a simple proposition.

Taking apple cider vinegar to new places

Two ingredients:

- Apple from our own Farm . 17 varieties of apples 5500 trees.

- Time – aged up to 12 years in our French Oak Cellar then blended to perfection by our cellar master.

Adds the extra to ordinary in any meal or savory cocktail.

- available in 200mL and 500mL-

- available in 200mL -

Infused with Fresh Canadian Raspberries. Same great tasting GINGRAS XO

at its heart. Patiently crafted with skillful

blending to deliver a zesty smooth flavor.

Gingras XO extra matured in Bourbon casks for up to 1 year. Apple Cider Vinegar as you've never tasted before.

New, Unique and exciting proposition to add value and bring new consumers to the category.

Available March 2013 in 200mL.

What is it ? -Award winning GINGRAS XO or GINGRAS XO Raspberry infused encapsulated in a Seaweed Shell. - Its Vinegar Caviar

What it does? - PIXOing your food adds a new dimension of flavor as you bite into the pearls

What to do with it ? - Add to a cracker with cream cheese. - Sprinkle on a salad. - Give bite to a cocktail.

Merchandise PIXO pearls as an accompaniment to cheese and crackers

Holiday gifting option

Customizable gifting

Twin pack can be offered in any combination - Original + Raspberry, Bourbon x2 etc

Minimum Quantities and pre ordering required with your distributor

$3 million dollars already invested in Establishing North America’s largest vinegar cellar. Scalable operation that can provide volume and maintain an age claim.

Commitment to category leading rate of sale* Commitment to support the brand with Demo’s and PR to drive consumer awareness and rate of sale from the shelf. *Specialty vinegar category