ginisty for cipra summit 2012 social media copy
DESCRIPTION
Presentation given at the CIPRA (Chinese International Public Relations Association) summit on July 27th, 2012: Chances and challenges brought by social media for Public Relations professionals.TRANSCRIPT
International Public Relations Association
Social media era Chances and challenges of the PR indutry
Christophe Ginisty
IPRA President elect 2013
European Technology / Digital evangelist @Edelman EMEA
Twitter:@cginisty
International Public Relations Association
International Public Relations Association
CHANCES
International Public Relations Association
1 2 3 4 5 CHANCES
Opportunity to challenge the leadership of one dominant channel/media
International Public Relations Association
1 2 3 4 5 CHANCES
Much more diversity in the point of views
International Public Relations Association
1 2 3 4 5 CHANCES
Stakeholders become real and talkative
International Public Relations Association
1 2 3 4 5 CHANCES
Content is king!
International Public Relations Association
1 2 3 4 5 CHANCES
Bad behaviors are publicly punished
International Public Relations Association
CHALLENGES
International Public Relations Association
1 2 3 4 5 CHALLENGES
We need to totally reconsider the way we lean how to do PR
International Public Relations Association
1 2 3 4 5 CHALLENGES
Difficulty to navigate between what’s right and what’s wrong
International Public Relations Association
1 2 3 4 5 CHALLENGES
An individual does not make the group: define the reality of influence
International Public Relations Association
1 2 3 4 5 CHALLENGES
Search engine optimization is critical
International Public Relations Association
1 2 3 4 5 CHALLENGES
Crisis situation can happen anytime
International Public Relations Association
CHALLENGES
CHANCES
A fantastic opportunity you need to be prepared and trained for.