gioia mondo brochure
DESCRIPTION
Lookbook Gioia MondoTRANSCRIPT
Hey!
We are Gioia Mondo. It’s a difficult name, we know. Actually, it means something
along the lines of “world of happiness”. It’s Italian, you know, from the guys who
gave us spaghetti and pizza (so it has to be good, right?) “Joy-a Mondo” that’s how
you pronounce it. Although Jan, our postman, still doesn’t quite get it. But talking
about happiness, we think the magic is in the real stuff. Think about creativity, ad-
venture, ingenuity and fantasy. Not pre-produced or manufactured entertainment,
but back to the origins of life. That’s why we make products that allow you to be a
kid 24/7 in a cool, fashionable way.
Let’s be honest, we all want to be adorable
these days. Watch our parents melt away
when we do something spectacular like a
drawing or unique dance move. That’s why
we dress up like real ladies or cool gangster
rappers. Hey, that’s human! But when you
put on one of these crazy suits, all of a sud-
den you’ll feel totally free, 100% kid. You will
start to act entirely differently as though
you are completely protected. It will have a
huge effect on your parents as well because
they will also be more relaxed (as we all
know, that’s a bonus!) That’s why these
suits are so very special. It would probably
be superfluous to tell you that they are also
extremely fashionable with the tailor made
cut and cool details. We simply think you
have the right to own one.
Do you recognize this? Just when you think you know the place you live in, all of a sudden your world expands and you
find yourself in a bigger playground, a forest or even a far away land. Amazing, don’t you think? So much to explore! This
Suit joins you in your journey to find breathtaking flowers, tree top hideaways and slushy mud pools. It’s made of the
strongest woven fabric with tough, water-resistant knee patches. Inside the suit, you’ll be snug in a super soft fleece lining
which will keep you comfortable and warm. Designed to handle every challenge you can possibly imagine.
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Ever hammered shoes from old wood? Painted your mum in mud? Well then, we have the
suit for you! “Create” fits every fantasy that pops into your mind.
Cut to allow maximum space for every creative movement and no worries, it handles dirt
tirelessly. Now, got any ideas? You certainly will have.
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Are you a daydreamer, or is your daily program about perfecting new circus tricks like standing on your head?
Either way, it’s important to take your time and enjoy the moment. Now you can also do it in great style with
the extremely comfortable Relax Suit. Made of the finest soft organic Nicky Velour and cut to give you maximum
freedom of movement. Now just snuggle up in front of the warm fire and RELAX! (Ever heard of Chet Baker?
You’ll probably find him hidden in mum or dad’s music collection. Awesomely relaxing and goes a bit like doo-
berdeedo-dabberdeedooo-deedooooepedaaaaaa…).
Okay, let’s face it, life is full of challenges and before you’ve tried it all, you can’t really chill out.
It’s like a bucket full of candy’s! This amazing suit supports you in everything you try. It just
adapts to your mood and talents. So why don’t you catch a swordfish? Run 25 miles an hour. Or
play the violin? Whatever you do just have Fun!
The Suitables Perform will be available from October 2011. Pre-ordering is possible at www.gioiamondo.com
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Finally, this is the belt that takes you seriously. Made of the toughest real
leather. Hook on everything you need and enjoy the comfort of this cool tool
belt. It comes with all kinds of accessories, so go wild with something special.
THE SUITABLES EXPLORE
THE SUITABLES RELAX
THE SUITABLES CREATE
THE SUITABLES PERFORMANCE
TOOLBELT
Size: 98 /104 110 /116 122 /128
Colors: Solid Brown / Intens Black
Cool Grey / Deep Purple
Fabric: Woven Organic Cotton / Polyester
Lining: Super Soft Fleece
Size: 98 /104 110 /116 122 /128
Colors: Chocolate Brown / Blue
Olive Green / Cream White
Fabric: Nicky Velour
Lining: None
Size: 98 /104 110 /116 122 /128
Colors: Warm Grey / Orange
Denim Blue / Bright Blue
Fabric: Woven Organic Cotton / Polyester
Lining: None
Size: 98 /104 110 /116 122 /128
Colors: Green / Black / Blue / Red & White
Fabric: Flashy Polyester / Soft brush inside
Lining: None
Size: Age 3 - 7 years. Adjustable.
Colors: Black
Fabric: Genuine Leather
Accessories: Hook
Aspergillum
Metallic Ring
Holder
Pouch
There’s a lot more coming up. Check www.gioiamondo.com for the webshop and more information.
Thanks to: photographer Anne van Gelder stylist Ingrid Hurkmans set styling Sanna Prins hair & make up Marja Hermes. . .
There’s a lot more coming up. Check www.gioiamondo.com for the webshop and more information.
Thanks to: photographer Anne van Gelder stylist Ingrid Hurkmans set styling Sanna Prins hair & make up Marja Hermes
gioia mondo
postbus 205
2050 AE
Overveen
The Netherlands
www.gioiamondo.com
tel: +31 6 21538557
Tribute to the Originwww.gioiamondo.com