gioia mondo brochure

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Lookbook Gioia Mondo

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Page 1: Gioia Mondo Brochure
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Hey!

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We are Gioia Mondo. It’s a difficult name, we know. Actually, it means something

along the lines of “world of happiness”. It’s Italian, you know, from the guys who

gave us spaghetti and pizza (so it has to be good, right?) “Joy-a Mondo” that’s how

you pronounce it. Although Jan, our postman, still doesn’t quite get it. But talking

about happiness, we think the magic is in the real stuff. Think about creativity, ad-

venture, ingenuity and fantasy. Not pre-produced or manufactured entertainment,

but back to the origins of life. That’s why we make products that allow you to be a

kid 24/7 in a cool, fashionable way.

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Let’s be honest, we all want to be adorable

these days. Watch our parents melt away

when we do something spectacular like a

drawing or unique dance move. That’s why

we dress up like real ladies or cool gangster

rappers. Hey, that’s human! But when you

put on one of these crazy suits, all of a sud-

den you’ll feel totally free, 100% kid. You will

start to act entirely differently as though

you are completely protected. It will have a

huge effect on your parents as well because

they will also be more relaxed (as we all

know, that’s a bonus!) That’s why these

suits are so very special. It would probably

be superfluous to tell you that they are also

extremely fashionable with the tailor made

cut and cool details. We simply think you

have the right to own one.

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Do you recognize this? Just when you think you know the place you live in, all of a sudden your world expands and you

find yourself in a bigger playground, a forest or even a far away land. Amazing, don’t you think? So much to explore! This

Suit joins you in your journey to find breathtaking flowers, tree top hideaways and slushy mud pools. It’s made of the

strongest woven fabric with tough, water-resistant knee patches. Inside the suit, you’ll be snug in a super soft fleece lining

which will keep you comfortable and warm. Designed to handle every challenge you can possibly imagine.

RELAXEXPLORE

P E R F O R M

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Ever hammered shoes from old wood? Painted your mum in mud? Well then, we have the

suit for you! “Create” fits every fantasy that pops into your mind.

Cut to allow maximum space for every creative movement and no worries, it handles dirt

tirelessly. Now, got any ideas? You certainly will have.

RELAXEXPLORE

P E R F O R M

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RELAXEXPLORE

P E R F O R M

Are you a daydreamer, or is your daily program about perfecting new circus tricks like standing on your head?

Either way, it’s important to take your time and enjoy the moment. Now you can also do it in great style with

the extremely comfortable Relax Suit. Made of the finest soft organic Nicky Velour and cut to give you maximum

freedom of movement. Now just snuggle up in front of the warm fire and RELAX! (Ever heard of Chet Baker?

You’ll probably find him hidden in mum or dad’s music collection. Awesomely relaxing and goes a bit like doo-

berdeedo-dabberdeedooo-deedooooepedaaaaaa…).

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Okay, let’s face it, life is full of challenges and before you’ve tried it all, you can’t really chill out.

It’s like a bucket full of candy’s! This amazing suit supports you in everything you try. It just

adapts to your mood and talents. So why don’t you catch a swordfish? Run 25 miles an hour. Or

play the violin? Whatever you do just have Fun!

The Suitables Perform will be available from October 2011. Pre-ordering is possible at www.gioiamondo.com

RELAXEXPLORE

P E R F O R M

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Finally, this is the belt that takes you seriously. Made of the toughest real

leather. Hook on everything you need and enjoy the comfort of this cool tool

belt. It comes with all kinds of accessories, so go wild with something special.

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THE SUITABLES EXPLORE

THE SUITABLES RELAX

THE SUITABLES CREATE

THE SUITABLES PERFORMANCE

TOOLBELT

Size: 98 /104 110 /116 122 /128

Colors: Solid Brown / Intens Black

Cool Grey / Deep Purple

Fabric: Woven Organic Cotton / Polyester

Lining: Super Soft Fleece

Size: 98 /104 110 /116 122 /128

Colors: Chocolate Brown / Blue

Olive Green / Cream White

Fabric: Nicky Velour

Lining: None

Size: 98 /104 110 /116 122 /128

Colors: Warm Grey / Orange

Denim Blue / Bright Blue

Fabric: Woven Organic Cotton / Polyester

Lining: None

Size: 98 /104 110 /116 122 /128

Colors: Green / Black / Blue / Red & White

Fabric: Flashy Polyester / Soft brush inside

Lining: None

Size: Age 3 - 7 years. Adjustable.

Colors: Black

Fabric: Genuine Leather

Accessories: Hook

Aspergillum

Metallic Ring

Holder

Pouch

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There’s a lot more coming up. Check www.gioiamondo.com for the webshop and more information.

Thanks to: photographer Anne van Gelder stylist Ingrid Hurkmans set styling Sanna Prins hair & make up Marja Hermes. . .

Page 27: Gioia Mondo Brochure

There’s a lot more coming up. Check www.gioiamondo.com for the webshop and more information.

Thanks to: photographer Anne van Gelder stylist Ingrid Hurkmans set styling Sanna Prins hair & make up Marja Hermes

gioia mondo

postbus 205

2050 AE

Overveen

The Netherlands

www.gioiamondo.com

[email protected]

tel: +31 6 21538557

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Tribute to the Originwww.gioiamondo.com