gist_ngp & troy ngp briefing deck

IBM NGP & Troy NGPA new family of expert integrated systems

Presented by: Jasjit SinghIBM GIST Team

With inputs from Alex Yost, Ambuj Goyal, Bill Luken, Rodney Fannin... at el.

22IBM Confidential – Plans Subject to Change

As part of our internal process, this document confirms you have or will receive access to confidential information pertaining to Project Troy and reminds you of your obligations with respect to this information.

Project information is confidential and proprietary to IBM and may also include confidential information of other companies involved in the Project. Project information may not be divulged to anyone, except as authorized by Calista Redmond (the “IBM Contact”) or IBM Legal Counsel, nor used for any non-IBM or personal purposes. For example, you may not disclose any Project information, including the name of the other company or companies involved in the proposed transaction or IBM’s interest in such a transaction, to other IBM employees who have not already been disclosed on this Project or to your spouse or domestic partner or other family members.

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You should be thoroughly familiar with IBM policy concerning confidential and proprietary information as set forth in IBM's Business Conduct Guidelines, and as agreed to in the Agreement Regarding Confidential Information, Intellectual Property and Other Matters (or similar agreement regarding confidential information) which you signed upon commencement of employment with IBM. This notice is a reminder to you that failure to comply with IBM Business Conduct Guidelines and/or the obligations contained in your confidentiality agreement, including those described in this notice, may result in disciplinary actions including dismissal.

IBM Confidential


Agenda:

Introduction - Expert Integrated SystemsNGP & Project Troy IntroductionNGP & Troy NGP building blocksSI Value preposition Additional resources Questions & Answers


IT Needs• Deliver new

capabilities faster• Shift resources from

maintenance to transformation

• Control growing complexity

What are today’s pressures and realities

Business Demands

• Address opportunities more quickly

• Drive business innovation

• Leverage technology more strategically

Consumerization• Mobility• Social business• Iterative solutions


As IT moves to the strategic center of businessThe model must shift to Smarter Computing

Traditional Computing

Bus

ines

s in

nova

tion

Technology Innovation

Smarter Comput

ingSmarter with:• Built-in expertise• Ability to sense

and anticipate• Systems of

engagement


You experience the barriers of time, cost and risk todayAligning IT and business goals

• Driving business innovation

• Make new markets

• Respond to competitive threats

• Enhance the customer experience

Getting Up and RunningTakes months:• Specify/Design• Procure

• Integrate• Deploy

Development OperationsTakes 30-90 days:• Provision • Configure

Ongoing EffortTakes months and requiresdowntime:• Customize/Tune• Scale• Manage

• Maintain• Upgrade

IT Reality

Business GoalsGrow top and bottom line by:


Clients have tried various approaches to close the gap

Client-tunedSystems Appliances Cloud

FlexibilityControl

SimplicityRapid Deployment

AgilityElasticity

Time and Expense Required

Single Purpose Shared Dependence

What if you could have the best of all three?

Benefits

Challenges


Expert integrated systems:

Systems with integratedexpertise combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of an appliance tuned to the workloadFundamentally changing the

experience and economics of IT

The time has come for a new breed of systems


Unique attributes of expert integrated systems

Integration by DesignDeeply integrating and tuning hardware and software – in a single, ready-to-go system

Built-in ExpertiseCapturing and automating what experts do – from the infrastructure to the application

Simplified Experience

Making every part of the IT lifecycle easierIntegrated management of the entire systemA broad open ecosystem of optimized solutions


IBM Project Troy

NGP SystemExpert at: sensing andanticipating resourceneeds to optimize yourinfrastructure• Factory integrated

and optimized system infrastructure

• Integrated management• Automation and

optimization expertise

IBM Project Troy

Application System

Expert at: optimallydeploying and runningapplications for rapid time-to-value• Expert designed, integrated

and optimized application aware platform

• Workload patterns of expertise

• Simplified management with a single console

The first members of a new family of expert integrated systems with:

• Built-in expertise to address complex business and operational tasks automatically• Integration by design to tune systems for optimal performance and efficiency• Simplified experience from design to purchase to maintenance

• Optimized for performance and virtualized for efficiency• No compromise design with system level upgradability• Designed for cloud with flexibility and simplicity

Announcing IBM Project Troy


Starts at Acquisition: A Continuum of Value from Building Blocks to Systems

ComputeNodes

Power 2S/4S*x86 2S/4S

V7000Expansion in/out of chassis

StorageNodes

Flex SystemManager

ManagementAppliance

ExpansionPCIe,DedicatedStorage

NGP Building Blocks IBM Troy NGP IBM Troy Application System

…with compute, storage, networking, physical and virtual

management & entry cloud management

…with middleware designed for

transactional web applications &

enabled for cloud

PlatformSystems

Chassis14 half-wide bays for nodes

10/40GbE, FCoE,IB 8/16Gb FC

Networking

*Some capabilities planned for future delivery; IBM Plans subject to change

InfrastructureSystems

Simplified experience Reduce time, effort and risk throughout the solution lifecycle

Pre-configured, pre-integrated, integrated expertise…


Application Systems

The time has come for a new breed of System InfrastructureSystems with integrated expertise

• Built-in expertise: Accelerate results and optimize performance with embedded expertise and client-proven best practices.

• Simplified lifecycle management: Drive greater control and efficiency with unified management throughout the lifecycle of solution delivery

• Deep integration: Speed deployment and tune to the task with an open ecosystem supported by highly integrated hardware and software

System infrastructureExpert

IntegratedSystems


IBM Project TroyNGP SystemExpert at: sensing and anticipatingresource needs to optimize your infrastructure

•Factory integrated and optimized system infrastructure

• Integrated management•Automation and optimization expertise

A new expert integrated system with:• Built-in expertise to address complex business and operational tasks automatically• Integration by design to tune systems for optimal performance and efficiency• Simplified experience from design to purchase to maintenance




A new expert integrated system with:• Built-in expertise to address complex business and operational tasks automatically• Integration by design to tune systems for optimal performance and efficiency• Simplified experience from design to purchase to maintenance



IBM Project TroyApplication SystemExpert at: optimally deploying and runningapplications for rapid time-to-value• Expert designed, integrated and optimized application aware platform

• Platform patterns of expertise• Simplified management with a single console


NGP & Troy NGP Building Blocks

NetworkingStorage ManagementServers


Compute

POWER7 & x86

No compromise design for the next decade


Compute Designed with ExpertiseMore than just compute

The Problem:No industry player offers the flexibility to design your datacenter for the diversity of workloads you run today and tomorrow.

Heterogeneous Workloads• Designed for the next decade of workloads,

avoiding rip and replace• Support for Power7, x86, and multi-tier

environmentsHeterogeneous Hypervisor s• Regardless of your platform virtualization

environment, NGP offers industry leading technologies

• Support for PowerVM, Vmware, KVM, and HyperV

Expertise for Workloads• Virtualization and Cloud (dual hypervisor keys)• Low Latency/High IOPs (320GB/s)• High Performance (40GB uplinks)• Business Analytics (dedicated storage)

IBM’s Next Generation Compute Delivers:


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Compute

Integration without compromise, designed for the next decade

System Portfolio tuned to workloads

◊Reduce acquisition costs

through virtualization consolidation

◊Maximum platform capability

provides deployment flexibility

IBM 4S EP Compute Node

IBM 2S EN Compute Node


IBM Dense Compute Node

IBM 4S Power7 Compute Node


IBM PCIe Expansion Node

IBM 2S PowerLinux Compute Node


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Compute IBM 2S EP Compute Node


2x Hot Swap, Small Form Factor HDDs

24 LP DIMMs

2x Intel E5 2600Processors

2x IO Mezzanine Cards

Keyboard, Mouse, Video Dongle

connector

Release latch

Standard Width compute node

◊2-socket Sandy Bridge-EP

◊24 LP DDR3 DIMMs / 1333MHz / 1600MHz

◊10Gb Converged LOM

◊2 hot swap 2.5” SAS/SATA

SSDs or HDDs◊

Dual Enabled Hypervisor – ESXi on Flash Key Option

Uncompromised Compute, IO, and Storage performance, designed for mainstream

virtualization, and a broad range of workloads


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Compute



◊2-socket Sandy Bridge-EN

◊12 LP DDR3 DIMMs / 1333MHz / 1600MHz

◊1G base with FoD to 10Gb


SSDs or HDDs

IBM 2S EN Compute Node

Entry cost optimized compute, designed for energy-efficiency, ideal for native and point

application workloads

2x Hot Swap, Small Form Factor HDDs

12x LP DIMMs




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Compute


Dense compute node◊

Twin board 2-Socket Sandy Bridge-EN

◊2-Socket Romley-EN, 95W

◊12 LP DDR3 DIMMs /

1333MHz◊

1G base with FoD to 10Gb◊

1 hot swap 2.5” SAS/SATA SSDs or HDDs

IBM Dense Compute Node

Highest Compute Density, small footprint, ideal for scale-out and Cloud deployment

12x LP DIMMs

1x Hot Swap, Small Form Factor HDD


Common IO Mezzanine Cards


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Compute


Delivers maximum CPU, memory, and IO performance, ideal for database and large VM

deployment


Full Width compute node◊

4-socket Sandy Bridge-EP◊

48 LP DDR3 DIMMs / 1333MHz / 1600MHz

◊10Gb LOM


SSDs or HDDs◊

Dual Enabled Hypervisor – ESXi on Flash Key Option 2x Hot Swap, Small

Form Factor HDDs

48x LP DIMMs




DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs Mezz 2

Mezz 1

POWER7Socket

IO Hub

IO Hub

POWER7Socket

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Compute

2 x SAS 2.5” HDD or 2 x 1.8” SDD drives

RAID Controller


◊2-socket Power7®

◊64-bit Power7® processor

(12S technology)◊

16 core : 2 Socket x8 core◊

16 DIMMs DDR3, 1066 MHz, 256GB Max



Power is Performance RedefinedDelivers over 30% greater performance with

similar density and energy use of the previous POWER7 blades


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Compute

Linux only Compute Node optimized for POWER

architecture ◊

Tuned for PowerLinux Strategic Solutions

◊2-socket Power7®

◊12 to 16 cores : multiple

speed


IBM 2S Power7 Compute Node for Linux only

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs Mezz 2

Mezz 1

POWER7Socket

IO Hub

IO Hub

POWER7Socket

2 x SAS 2.5” HDD or 2 x 1.8” SDD drives

RAID Controller

Power is Performance RedefinedActualize cost savings through reduced power consumption, shared resources, and increased

utilization


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Compute


DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs Mezz 2

Mezz 3

POWER7Socket

IO Hub

IO Hub

POWER7Socket

POWER7Socket

POWER7Socket

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs Mezz 4

Mezz 1

IO Hub

*HDD or SSD – Mounted on cover (located over memory)


Full Width compute node◊

4-socket Power7®◊

64-bit Power7® processor (12S technology)

◊32 core : 4 Socket x8 core

◊32 DIMMs DDR3, 1066

MHz, 512GB Max

Power is Performance RedefinedThe same 4-socket server technology behind

Watson, is now enhanced and available on Power Compute Node for NGP


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Compute


• A new I/O expansion Compute sidecar• Industry standard PCIe cards• Additional Next Generation Platform fabric I/O• Graphics, Storage, and I/O adapters

IBM PCIe Expansion Node

Utilize high-capacity, flash based storage to significantly

boost transaction based workloads

◊Utilize high performance

GPUs to boost computationally capabilities

◊Enable attachment of

external drive enclosures◊

Tap all available I/O of modern CPU architectures

PCIe Bridge ChipPCIe Low

Profile Slots (2)

PCIe Full Width, Full

Height Slots (2)

PCIe Adapters load from front

2 Extra Mez slots


Storage

Midrange SAN – Virtualized – Tiering


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Storage


IBM NGP offers a broad range of storage capabilities:

Internal drives•2 hot-swap HDDs or 4 SSDs•Embedded SSDs for caching applicationseX Flash•8 embedded high performance SSDs•Maintain server density with maximum performanceStorage expansion nodes•Mixed configs (SSDs and HDDs)•Expansion to 12 additional hot swap drives

Integrated NGP storage node•Simplifies storage administration•Virtualizes for higher storage utilization•Balances high perf. and cost for mixed workloads

Direct atttached storage options

Shared storage

Simplifies storage administration

◊Virtualizes for higher storage

utilization ◊

Balances high performance and cost for mixed

workloads◊

Protects data and minimizes downtime


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Storage


2 SSDs

2 SSDs

SAS Mezz Cards

4 SSDs

IBM eX Flash for high IOPS storage expansion

Supports 8 1.8” SSDs◊

4 drives over DIMMs and 4 in the drive bays

◊1.6 TB - 3.2 TB Total

Capacity (200GB/400GB SSD Drives)

Low cost IOPS performance, optimized for transaction processing, media streaming, and

business intelligence applications


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Storage


12 x 2.5” drive module

SAS Expander

RAID Controller

Hot Swap drive tray

Dedicated storage “side-car” that attaches to single width

compute node◊

12 x HS 2.5” hot swap HDDs or SSDs

◊Integrated RAID function

◊1 GB RAID Cache (optional)

IBM NGP Storage Expansion Node

Chassis Management / Power Interface

Provides cost optimized, high capacity, direct attached storage to meet today's needs data

intensive workloads


Storage is essential to an integrated platform Storwize V7000 and NGP V7000 storage are virtualized

The Problem:Digital data has grown 10x from 2007 to 2011, causing storage requirements to grow 20 - 40% per year.

This growth has made the integration, management, and virtualization of storage resources critical.

Virtual Server Infrastructure

Virtualized Servers Require Virtualized StorageConsolidate diverse storage infrastructureCommon Access pointSingle point of management and provisioningCan serve as a bridge from traditional

infrastructures to cloud

Virtual Storage Infrastructure

Management LayerIntegrated Single Point of Management


Networking

New Switches designed for virtualization

Scalable Bandwidth, Scalable Ports or both


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Networking IBM NGP Chassis

• 4 scalable switch bays• 10U Chassis, 14 bays• Standard and Full width node support• Up to 6 2500W power supplies N+N or N+1

configurations• Up to 8 cooling fans (scalable)• Integrated chassis management through CME

FRONT

Power Supplies (6X)

Scalable Switch Bays

10 U

Fans CMM14 Node

Bays(7 Full Wide)

Standard Node bays

IntegratedStorwize V7000

REAR


Infrastructure supporting multi fabrics, Ethernet, FCoE, Fibre Channel

◊Energy efficient cooling

and power system◊

Multi-chassis management◊

Easy to use with integrated single-point management

◊Designed to support future

advancements in I/O, processors, memory, and

storage


Optimized, Automated and Integrated network architectureFits within your existing and future environment

The Problem:Today’s networking offerings lack the flexibility to meet the demands of the next decade of I/O. Clients are often burdened now with the costs of technology for tomorrow.

Extreme Flexibility• Designed to meet port and bandwidth

requirements for next decade• Pay for what you need today with

Features on Demand (FoD)

Highest Performance• First 40Gb capable Blade Ethernet Switch• First 16Gb capable Blade SAN Switch• First 56Gb capable Infiniband FDR switch• Up to 220Gb uplink BW and <1microsec

latency Standards based Convergence• 10Gb iSCSI and FCoE offering• First 40Gb end to end FCoE offering

(post GA)• Standard based for seamless integration


The Problem:Blade to blade communication flows north- south through the TOR, causing latency from request / response traffic. Added network latency will impact the overall workload the servers can support.

Network Switching and Why it Matters

Nexus 6100

Cisco UCS

Communication between blades requires traffic to Nexus 6100

The NGP Difference:Do more with your servers and reduce network delays. Node to Node communication happens within the chassis.

Why this matters:Reduces switch latencyAdditional servers needed to overcome

performance loss in network delaysLow latency, web-serving, and database

apps create significant server to server chatter and stress on the network

Communication is contained

within chassis running at 10GB

Ethernet


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Networking IBM Networking Offerings

• Scalable Switch modules for Next Generation Platform.

• Four Scalable switches per chassis• Capable to provide up to 16 virtual switch

partitions per chassis• Feature on Demand port upgrades for

switches

Ethernet & FCoE Fibre Channel InfiniBand• 52 port 1Gb Switch

Base: 14/10 (internal/external)Upgrade: 14/10Upgrade: four 10Gb uplinks

• 64 port 10Gb Ethernet Switch Base: 14/10Upgrade: 14/8 (two 40Gb uplink)Upgrade: 14/4

• 1/10Gb Pass Thru

• 20 port 8Gb • 20 port 8Gb Pass

Thru• 48 port 16Gb

• QDR Switch upgrade: FDR

• 4 port 1Gb - Broadcom• 4 port 10Gb - Emulex• 2 port 10Gb – Mellanox

• 2 port 8Gb – Qlogic• 2 port 8Gb – Emulex• 2 port 16Gb –

Brocade

• QDR & FDR Adapter

Switc

hAd

apte

r

*Available at launch


Simplifies network deployment via integrated

management◊

Reduces network complexity via convergence and

intelligent fabric monitoring◊

Improves network performance via

uncompromised IO throughput

◊Fits with existing

infrastructure and scales with Customer’s IO needs


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Next generation flexibility: Scale for Bandwidth, Ports, or BothIBM 10Gb Switch: Wired for up to three 10Gb ports per node and twenty two external ports

IBM

10G

b V

irtua

l Fab

ric S

witc

h

• Base Switch: Enables 14 internal 10Gb ports (one to each server) and 10 external 10Gb ports

• Supports the 2 port 10Gb LOM and Virtual Fabric capability

14 internal

ports

Logical partition 1

Pool

of u

plin

k po

rts • 1st Upgrade via FoD: Enables 2nd set of 14 internal 10Gb ports (one to each server) and 2 40Gb ports

• Each 40Gb port can be used as four 10Gb ports

• Supports the 4-port Virtual Fabric adapter

• 2nd upgrade via FoD: Enables 3rd set of fourteen internal 10Gb ports (one to each server) and four external 10Gb ports

• Capable of supporting a six port card in future

14 internal

ports

Logical partition 2

14 internal

ports

Logical partition 3

Networking


NGP Building Blocks

Compute NodesPower 2S/4S*x86 2S/4S

Storage NodeV7000

Management Appliance

Networking10/40GbE, FCoE, IB8/16Gb FC

ExpansionPCIeStorage

IBM Troy NGP

Pre-configured, pre-integrated infrastructure systems with compute, storage, networking, physical and virtual management, and entry cloud management with integrated expertise.

Chassis14 half-wide bays for nodes

IBM Troy Application System

Pre-configured, pre-integrated platform systems with middleware designed for transactional web applications and enabled for cloud with integrated expertise.

Starts at Acquisition: A continuum of value from building blocks to systems

Simplified experience Reduce time, effort and risk throughout the solution lifecycle Expert

IntegratedSystems


Management

Physical – Virtual – Workloads

Manage across multiple architectures and hypervisors


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Simplified management experience with advanced automationReduced risk through integrated platform management

• New user interface and configuration automation brings new components online faster*

• Cross-resource integration and automation enables transformation from managing resources to managing applications, services and workloads

• Works with the management you have - other IBM platform tools, Tivoli and third party enterprise management (e.g., CA, BMC, HP, etc.)

• Easier monitoring, alerts and problem management through automated resolution processes with integrated expertise

Management

Networking

Virtualization

Storage

Management

Compute

Chassis MapGlobal FindSetup Wizards Remote Presence


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Management

Simplified Virtualization Management experience

Phys

ical

Virt

ual

Wor

kloa

d

PhysicalConsolidation

& Setup

ManagementIntegration

ResourceUtilization

ResourcePooling

IntelligentAutomation

Choice of Hypervisors

Automated virtual machine placement Dynamic allocation of virtual server,

storage and network resources Network QoS

Virtual workload definition Placement services and advisors Pooling of all network switch resources to

enable consistent network policy application

Monitors VM network utilization within the fabric Virtual Machine relocation for compute, storage

and networking Monitors the Network Fabric for congestion


Troy NGP Starting Config editionsFlexibility and simplicity extends from acquisition to deployment

Pre-configured, pre-integrated systems with servers, storage and networking Available in predefined starting points delivered integrated and tested

Management Node (Standard sw)

10Gb Network Switch 8Gb Fibre Chan. Sw.

V7000 Storage w/2 ssdPower +8 hdd

2 PS 4 fans Rack w/Gray door Chassis SCE (default off) Lab Services (3days) MTS Base warranty +3 yrs w/1 microcode/yr

Express• Management Node

(Advanced sw)• 10Gb Network Switch• 2 x 8 Gb Fibre Chan Sw

• V7000 Storage w/2 ssd Power +16 hdd, x +4 hdd (sce only)• 4 P/S 6 fans• Rack w/Gray door• Chassis• SCE (default on)• Lab Services (5 day)• MTS Base warranty +3yrs w/1 microcode/yr + WSU to 24x7 same day + 3 yrs 9x5 Acct Advocate

Standard• Management Node

(Advanced sw)• 2 x 10Gb Network Switch• 2 x 8 Gb Fibre Chan Sw• Power only TOR = 2 Eth, 2

FC (expansion for sys x)• V7000 Storage w/ 4 ssd

Power +16 hdd, x +4 hdd (sce only)

• 6 PS 8 fans• Rack w/Gray door• Chassis• SCE (default on)• Lab Services (7 days)• MTS Base warranty

+ 3yrs w/2 microcode/yr+WSU 24x7 same day+3 yrs 24x7 Acct Advocate

Enterprise

• Selectable ITE P,x or IPL Compute Node

+ Operating System + Virtualization

• Selectable ITE P,x or IPL Compute Node

+ Operating System + Virtualization

• Selectable ITE2P,2x or 2IPL ComputeNode + OperatingSystem + Virtualization


Troy NGP “Express” Base Config

Chassis Rack

8 Gb Switch

Compass 14 / 22 port Ethernet Switch

CMMs


Troy NGP “Express” Expansion - ExamplesExpansion w/in 1 Rack Expansion > 1 Rack


Version: 02/10/2012Blue text = change from preceding Foundation

Express Standard EnterpriseMinimum Configuration 2/03 2/03 2/03Hardware

Rack Included Included IncludedChassis Included Included IncludedPower Supplies / Fans 2/4 4/6 6/8Ethernet Switch BNT 10GB BNT 10GB BNT 10GB (2)TOR Switch n/a n/a 2 Eth,2 FC – Base for Power onlyFC Switch QLogic 8GB QLogic 8GB (2) QLogic 8GB (2)FSM HW Included Included Included V7000 HW Included

Drives AddedIncluded

Drives AddedIncluded

Drives AddedCompute Node P, x, or IPL P, x, or IPL 2P, 2x, or 2IPLMezz cards FC, enet FC(2), enet FC(2), enet (2)

Software V7000 SW included included includedMang Appliance SW included included includedOS included included includedPowerVM (Power only) included included includedPowerSC (Power only) included included includedSmart Cloud Entry optional defaulted but deselectable defaulted but deselectable

Services SWMA 1 yr 9x5 3 yr 9x5 default / 1 yr 9x5 selectable 3 yr 9x5HWMA 3 yr 9x5 3 yr 9x5 3 yr 9x5MTS 3 yrs microcode (1) 3 yrs microcode (1)

WSU 24x7Account Advocate 9x5

3 yrs microcode (2)WSU 24x7

Account Advocate 24x7Lab Services 3 days 5 days 7 days

Starting Config Expansion included included includedCustom Expansion included included includedFactory Integration included included included

Starting Point Config Offering Content


IBM Project Troy Offering Roadmap

April 11th LaunchShowcase entire value proposition

of Project Troy

Incremental ManagementEnhancement

New Capabilities Further Integration

and new Infrastructure

offerings

April 2012 Mid 2012 4Q 2012

NGP

Troy NGP


Troy NGP is an Expert Integrated SystemCisco UCS is not

TroyNGP

CiscoUCS

Built- inExpertise

Management expertise across all physical and virtual resources from a single tool YES NO

Engineering expertise in an infrastructure designed to support future technologies YES ?

Integrated by Design

Full Integration of Compute, Storage and Networking elements YES NO

Automated firmware maintenance of Compute, Storage & Networking enabled by integration

YES NO

Simplified Experience

Pre-integrated packaging that integrates with existing storage and network fabrics YES NO

IBM Confidential


Techline support for NGP & Troy NGP


EUROPE

Amsterdam Barcelona Dublin Ehningen Hursley (NGP) La Gaude Milan Paris South Bank Stockholm Tel Aviv Zurich

ASIA

Bangalore (NGP) Ho Chi Minh City Kuala Lumpur Manila Seoul Shanghai (NGP) Sydney Tokyo

NORTH AMERICA

Austin Chicago Dallas (NGP) San Mateo (NGP) Toronto Waltham (NGP)

LATIN AMERICA

Sao Paulo

CEEMEA

Bratislava Bucharest Budapest Cape Town Casablanca Istanbul Johannesburg Kiev Moscow Prague Warsaw

IBM Innovation Centers staffed and ready for ISVs & SIs


Why Project Troy/NGP SI Value Proposition


Why Project NGP for SIs?Increase time-to-value, reduce risk and increase customer satisfaction

• Increase time to value (TTV)– Decrease install, setup and configuration time– Servers, storage and networking can be provisioned quickly and error free

• Reduce risk– Live servers can be migrated prior to hardware errors– Significant reduction in operation errors

• Increase customer satisfaction– Built-in expertise improves client responsiveness, meet or exceed SLAs with automation

of tasks– Pre-installed middleware means less time deploying and tuning applications so you’re up

and running faster

At MFG :Time to

Value (T-1)

At Installation:TTV (T1)

At Client Setup Site:TTV (T0)

Built-in virtualization automation and cloud

Systems delivered pre-installed & integrated

Application environments provisioned quickly

Server consolidation with no application migration

Automation of server, storage and network resources as integrated workloads and standard Smart Cloud

NGP System

x86 nodes

StoragePOWER nodes

IBMdatabaseservers

OtherApps

5252IBM Confidential – Plans Subject to Change ISVs shown above not final until Launch

IBM has enabled a vast ISV ecosystem for NGP

At launch, over 10,000 Power applications and

10s of thousands on Windows and Linux!

Consolidate Accelerate Cloud

InnovateOptimize


SI Priorities IBM NGP Provides

Service Opportunities

Increase top line revenue by growing business

Opportunity to leverage expert integrated systems, reducing manual and tedious set up and configuration time. SIs can quickly deploy solutions, reduce risk and focus on delivering higher value to the client through business and process consulting.

Build repeatable solutions and industry offerings

Integrated server, storage and network building blocks and the NGP Application System to develop solution offerings that leverage the insight and knowledge built into IBM ‘s expert integrated systems enabling a more risk free deployment.

Technology Advantages

Utilize industry standard technology

An open platform that supports a myriad of industry standards including TCG (Trusted Computing Group) for security; SSD drives for storage; ethernet, fiber over ethernet, Infiniband, for networking

Manage multiple technology vendors

Unified management platform for servers, storage and networking resources enable end user clients to reduce their datacenter TOC

Support industry leading products with high customer demand

Partnerships with industry leading ISVs delivering optimized and tuned applications enabling quick, easy installations and upgrades so that SIs can focus on delivering higher value at a lower cost

IBM NGP Offer Significant Opportunities for SIs

5454IBM Confidential – Plans Subject to Change 54

New Routes/SI Seller’s Enablement Highlights – NGP

New Routes Sales Podcast• Teach New Routes sellers about

NGP, the value to influencer partners and call to action

• NGP overview and ISV & SI Launch Plans provided

• Audience: New Routes sellers• Delivery: Feb 29, 2012

CSI Sales Team Podcast• Teach CSI sellers about NGP, the

value to SIs and call to action• Audience: CSI sellers• Delivery: Mar 6, 2012

CSI Virtual University Webcast• Recorded webcast available to the

SI partners on the CSI Virtual University extranet.

• Provides an overview and SI value for NGP/Troy

• Audience: SI sellers/tech teams• Delivery: Apr 5, 2012

EDUCATION ENABLEMENT ASSETS COMMUNICATIONSNGP Sales Collateral• Publish standard NGP collateral

and seller enablement to the CSI Virtual University

NGP Whiteboard Seller’s whiteboard to assist New

Routes sellers in their consultative/SBP discussions with SI partners

Audience: New Routes/CSI sellers

Delivery: Apr 2012

Seller Alert Distribution of Seller Alert notice

to the New Routes/CSI seller team – with refreshed messaging for the seller audience

Delivery: Apr 11, 2012

New Routes Sales Community Promote NGP activities and

enablement to the New Routes seller team via site

Delivery: Feb – Apr 2012

New Routes Sales Community: https://w3-connections.ibm.com/communities/service/html/communityview?communityUuid=b63fcfc3-e445-4d9b-bffb-cf9def8ec2ca


LaunchEducation and Highlights

Launch Basics:Seller Alert April LaunchProject Troy Family Top AssetsProject Troy Positioning Guide

Collateral/Presentations:Project Troy Family At A GlanceNGP At-a-Glance Project Troy BrochureProject Troy Family Analyst PaperProject Troy Thought Leadership Paper

Education:Essentials Education

IBM BPIBM BPIBM BP

IBM BPIBM BPIBM BPIBM BPIBM BP

IBM BP

Sales Tools:Sales KitTroy NGP Whiteboard (client message) Develop Proposal Expert Locator

Dashboards:Consolidate Dynamic Dashboard Optimize Dynamic DashboardInnovate Dynamic DashboardAccelerate Cloud Dynamic Dashboard

IBM BPIBM BP IBM BPIBM only

IBM BPIBM BPIBM BPIBM BP

New Routes unique enablement

Troy NGP Seller Presentation (ISV & SI)New Routes Podcast Education

IBM BPIBM only

ISV-unique enablement

Troy NGP PPT (IBM sellers-ISVs)IBM Troy NGP Showcase ISV 1-page Summaries w/ Quotes NGP ISV Resource GuideNGP ISV Executive White Paper


NGP ISV Solution BriefsNGP ISV Technical Briefs NGP ISV Executive Videos NGP ISV Application Sizing Guides NGP Benchmarks


SI-unique enablement

Troy NGP PPT (sell-to SI messaging) Troy NGP Whiteboard (IBM message to Sis) CSI Seller Podcast Education

IBM BPIBM onlyIBM only

CSI Virtual University Webcast only BP

Project Troy and NGP Seller Enablement Map for STG New Routes Sales Exec (SI/ISV)

http://lt.be.ibm.com/launcheducation


http://www.ibm.com/services/weblectures/launcheducation

http://w3.ibm.com/sales/support/ShowDoc.wss?docid=SGDN486478Y80888Y02&node=brands,B5000%7Cbrands,B5T00%7Cclientset,IA%7Cgeography,AP%7Cchannel,DR%7Cchannel,F2F&appname=CC_SSIGD


http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/SGDN486478Y80888Y02



http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/SGDN486478Y80888Y02




http://w3.ibm.com/sales/support/ShowDoc.wss?docid=8266USEN&infotype=SK&infosubtype=S0

http://w3.ibm.com/sales/support/ShowDoc.wss?docid=8266USEN&infotype=SK&infosubtype=S0

https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/CF_8266USEN

https://swglearning.raleigh.ibm.com/whiteboard/whiteboard1.html

https://swglearning.raleigh.ibm.com/whiteboard/whiteboard1.html

http://www.ibm.com/services/weblectures/partnerworld/whiteboard

http://www.ibm.com/services/weblectures/partnerworld/whiteboard

http://w3.ibm.com/support/techdocs/atsmastr.nsf/WebDocs/?Search&Query=%28%5Bc=h%5D%29+AND+%28zenterprise%29&Start=1&Count=100&SearchOrder=4&IDSearch=1&SearchMax=10000

http://w3.ibm.com/support/techdocs/atsmastr.nsf/WebDocs/?Search&Query=%28%5Bc=h%5D%29+AND+%28zenterprise%29&Start=1&Count=100&SearchOrder=4&IDSearch=1&SearchMax=10000

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/swg_com_sfw_qpp

http://pokgsa.ibm.com/projects/a/applacement/zchampions.html

http://pokgsa.ibm.com/projects/a/applacement/zchampions.html

http://w3.ibm.com/sales/support/ShowDoc.wss?infotype=SK&infosubtype=S0&node=doctype,S0%7Cdoctype,SLT&docid=48093USEN


https://www.ibm.com/partnerworld/wps/servlet/ContentHandler/CF_48093USEN










https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=F575557P67766S02&infotype=SK&infosubtype=S0&node=doctype,S0%7Cdoctype,SKT%7Cbrands,B5000%7Cbrands,B5T00&appname=CC_CFSS

https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=F575557P67766S02&infotype=SK&infosubtype=S0&node=doctype,S0%7Cdoctype,SKT%7Cbrands,B5000%7Cbrands,B5T00&appname=CC_CFSS

http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/zEducationMaster


For More Education Information…

Visit the STG Launch Education Portals: • IBM Internal: http://lt.be.ibm.com/launcheducation • Partnerworld: http://www.ibm.com/services/weblectures/launcheducation

Visit the STG SMART Zone• Smarter Computing – NGP education will be generally available at launch• Education details for New Routes will be forthcoming under New Routes seller role

on STG SmartZone• Visit STG SmartZone: http://lt.be.ibm.com/services/weblectures/dlv/Gate.wss?

handler=Login&action=index&customer=ibmintra&offering=camp









19 consecutive years as top U.S. patent recipient

$6 billion invested annually in R&D

250K technical experts worldwide

Market leading systems and software

Global financing with flexible payment options

Commitment to open standards

Broad open ecosystem of 120k partners

Decades of experience delivering essential IT


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