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Give Big KernGetting Ready

Workshop

January 18 & 19, 2018

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Introduction

What is

Give Big Kern?

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One Day to Celebrate the

Giving Spirit of

Kern County!

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2017 Highlights

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2017 Highlights

$147,839 was donated to

101 registered nonprofits by

1,469 donors who gave through GiveBigKern.org;

14,844 volunteer hours were pledged by

327 volunteers.

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Returning Highlight in 2018

IS…

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Theme for 2018, Our 3rd Year:

Giving can be creative and fun!

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Give Big Kern is a community effort!

Meet some of our 2018 Partners and Supporters:

• Elected Officials - Councilman Andrae Gonzales

• The Give Big Kern Task Force

• Dr. Kyung Jun Han and CSUB students

• Technology partner GiveGab

• Local sponsors and in-kind partners

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GiveGab - A little history

• Founded in 2011

• Focused solely on nonprofits

• Helps you build better relationships

with your donors

• Headquartered in Ithaca, NY

• Wants to help you succeed!

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GiveGab - Simple Pricing

April 1 – May 2Per-Donation Fee

2% Platform Fee (capped at $20 per donation)

+2.2% Credit Card Fee

(3.5% for American Express)+ $0.30

All Other TimesPer-Donation Fee

2 - 7% Platform Fee, depending on plan (capped at $20 per

donation)+

2.2% Credit Card Fee (3.5% for American Express)

+ $0.30

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Some Local Partners

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What’s New for 2018?

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What’s New for 2018?

• Cash/Check donations will count toward

total moneys raised for prizes. $$

• And Remember: Give Big Kern provides

UNRESTRICTED FUNDS to participating

nonprofits. You can

use the funds as they

best fit your agency’s

needs!

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What’s New for 2018?

• More visibility - fun activities and

partnerships with local businesses,

including Give Big Kern Meet & Greet Day

at CALM from 10am to 2pm on April 28.

• This is a GREAT opportunity to engage with

the public—especially new donors—and

get early donations for your agency.

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What’s New for 2018?

• Spanish-language downloadable one-sheet

will be available for bilingual outreach.

• Trainings will be provided primarily through

online resources.

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What’s New for 2018?

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What’s New for 2018?

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What’s New for 2018?

18 Training Videos Available – 6 Are Mandatory

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What’s New for 2018?

101 Series – Creating the Perfect Giving Day Profile

101 Series – Thanking Your Donors

201 Series – The Power of Peer-to-Peer (P2P) Fundraising

201 Series – Creative Engagement

301 Series – Engaging Your Board

301 Series – Retaining New Donors

But watch them all! Why…?

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What’s New for 2018?

2017 Results Show More Training =

Better Donor/Volunteer EngagementGreater Participation/

Accompanying

Results

More

Donors

More $

Raised

More

Volunteers

More Pledged

Volunteer Hours

Attended at Least

1 Workshop2 $410 3 133

Attended the Key

Workshop:

“Engagement: Finding

New Donors and

Volunteers”

9 $693 15 599

100% Board

Giving Challenge16 $747 15 533

Engaged CSUB

Marketing Student

Volunteers in their

Efforts

15 $1,103 6 192

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What’s New for 2018?

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What’s New for 2018?

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What’s New for 2018?

Volunteer Week,

April 15 – 22,

will be observed

as part of Give

Big Kern!

Online and

downloadable/printable

form will be available to

make it easy for anyone to

sign up!

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2018 Focus: Still Engagement

Engage New Supporters

Engage Local Businesses/Outreach Partners

Board Challenge

Robust Online Workshops

Strong Social Media Presence

Greater Visibility Through Fun Events

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FREE Marketing Materials

Banners can be checked out!

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Prizes

Other Incentive Prizes

Additional prizes and their amounts will

depend on funding and will be announced at a

later time.

Leaderboard Prizes$1,500 to most unique donors

$500 to most dollars

Volunteer Prizes$1,000 to most individual volunteers

$500 to most hours pledged

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2018 Goal

Let’s surpass 2017

accomplishments!

We can do it!

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How Can You Participate?

• Watch required webinars and attend

workshops.

• Register for Give Big Kern 2018 by Feb 28 -

You MUST register again EVEN IF you

participated in Give Big Kern 2017.

• Complete your agency’s Give Big Kern

profile by March 30 - This is different from

registration, and is actually the building

of your donation page.

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Are You a Returning Agency?

If you participated last

year, you can copy

your old profile into this

year’s!

Of course, you’re

welcome to start from

scratch, too.

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Are You New to Give Big Kern?

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Use the Preparation Checklist

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Add Your Organization’s Info

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Tell Your Story

Take advantage of the “Getting

Ready” Webinar and PowerPoint

Presentation, the Trainings, and

the Nonprofit Toolkit on

GiveBigKern.org to build up your

agency’s profile and to tell your

story so that it is truly G.O.A.T.:

“Greatest of All Time,”

Like Billy!

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Create Compelling Donation Levels

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Personalize your “Thank You!”

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Done? Share on Social Media!

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Done? Share on Social Media!

Find Give Big Kern on Facebook,

Twitter and Instagram:

@GIVEBIGKERN

Use the hashtags #GIVEBIGKERN

And #KernFoundation to create a

Give Big Kern buzz.

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Give Big Kern Support

Give Gab:

• Blue Chat Bubble

• customersuccess@givegab.com

• 9 am – 5 pm EST

• Extended hours closer to Give Big

Kern Day.

Kern Community Foundation

• Louis@kernfoundation.org

• 661.616.2603

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Eligibility to Participate

• Must be Registered with Community Foundation

• Have a Silver, Gold, or Platinum Level Seal of Transparency on

your GuideStar report.

• Attend Mandatory Training (today counts!)

• Registered 501c(3)

• If you have a fiscal sponsor, let’s talk!

• Headquartered in or serving Kern County, California

• Willing to provide bank account and verification

information to accept donations.

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Expectations in Participating

1. Attend additional webinars, workshops, and other

trainings offered to you.

2. Utilize all of the resources available to you through the

Give Big Kern Toolkit, and the GiveGab Customer

Success team.

3. Spend 2-4 hours a week on Give Big Kern to fully prepare

your organization for May 1.

4. Provide bank account and verification details to accept

donations.

5. Complete your nonprofit’s profile by March 30.

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Important Dates

• Feb. 28 - Deadline for registering your nonprofit on GiveBigKern.org

• Early to Mid-March - Marketing materials available

• March 30 - Deadline for finishing your agency’s profile page

• April 1 - GiveBigKern.org donation portal goes LIVE!

• April 15 -22 - Volunteer Week

• April 17 - Press Conference

• April 24 - Deadline to opt in for 100% Board participation (Giving!);

Week-out Countdown Mixer

• April 28 - Give Big Kern Nonprofit Meet & Greet at CALM

• May 1- Give Big Kern – “Give B-i-i-i-g!”

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Next Steps

1 Register for Give Big Kern at givebigkern.org

2 Begin customizing your Give Big Kern page

3 Access givebigkern.org > Trainings / Nonprofit Toolkit

…and start engaging!

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