give the people what they want: authentic interaction and compliant communication
TRANSCRIPT
Give the People What They Want: Authentic Interaction and Compliant Communication
David Harlow JD MPHTHE HARLOW GROUP LLC
blog • healthblawg.com
twitter • @healthblawg
Mayo Clinic Social Media NetworkScottsdale December 2017
We are challengedby shifting sands
We can build a high-performing
social media infrastructure
Balance
Understand the tools
Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083
Build a Patient-Centric Scaffolding
Why do you rob banks?
The New Town Square
Each patient is unique
Patient Journey
Not too close
Openness < > Privacy
Understand HIPAA and other potential privacy violations
Understand Common Law Liability
Duty Breach Causation Harm
Policies
Forming Storming Norming Performing
Documented Staff Training and Testing
Review Policiesand Procedures
Lockdown vs. Open Door
The Case of Too TMI
Blog
Photo and Video Sharing
Flickr CC Alexandre Chassignon https://flic.kr/p/5G35P3
FTC Endorsement Disclosure Rules Extend to Social
Media
IRS Rules Prohibit Political Endorsements by Tax-Exempt Organizations
Beware:Intellectual Property Rights
Overturns Employer’s Social Media Gag Rule
Wall of Shame
State Privacy Laws
Authentic interaction
vs. legal liability
Respect the power of the tools you use
Straight and Narrow
Culture Eats Strategy for Breakfast
for contact info txt dharlow to 50500or scan the QR code
harlowgroup.nethealthblawg.com
twitter.com/[email protected]
Thank YouDavid Harlow JD MPH
THE HARLOW GROUP LLC