give them something to talk about
DESCRIPTION
T4G's Paul Barter speaks to the RIC Centre on the changing nature of promotion from paid to owned and earned.TRANSCRIPT
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Give them something to talk about
Paul Barter, VP Research
@barterpaulT4G.com
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ProductPricePlacePromotion
About those 4 P’s
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Paid
Owned
Earned
A new lens on promotion
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The changing promotion mix:
Legacy Now
PaidOwnedEarned
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Website• Its your most important owned asset
Tables stakes? Your website.
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What have the big guys done?
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What if you’re not that big?
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Owned Earned Broadcast
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Traditional Media Follows
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But
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“I’ve got no brand loyalty. It’s all about quality and price,” said Peter Cammara, a Mazda3 driver who was doing research for
his next buy at February’s Toronto auto show.
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The Earned Promotion Rules
Source: T4G.com
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I guess you can test for everything, but some other celestial bullet comes along and challenges your design. I agree that the car performed very well under such an extreme test. The batteries went through a controlled burn which the internet images really exaggerates. Anyway, I am still a big fan of your car and look forward to getting back into one.
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What comes now?1. Make great products 2. Tell your story your way3. Owned & Earned first 4. Then paid 5. Listen & respond appropriately
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Learn more:http://tinyurl.com/stopadwaste
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We are built on a solid foundation with great people who are creative, dedicated
and passionate about what they do.Paul BarterVice President, [email protected]@BarterPaul
Thanks!