give your customers the experience they expect - high qoe infographic

COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

1

Different users have different expectations – but you need to keep them all happy. With individuals, groups and crowds all using data differently you need to know what their demands are and how to best address them.

How do you deliver the best LTE quality of experience possible?


2

You only hear from your customers when they have a problem – not when your network is functioning beautifully. So maximizing user experience on LTE means knowing what is going on in your network before your customers complain.

Your LTEnetwork

What services is each subscriber using? Data, Instant Messaging, Voice, VoLTE, Video?

Is the networktraffic legitimateor rogue?

What socialmedia apps are beingused?

What devices are being used?

How much signalling isbetween users,apps and the network?

What is the flow between user, network andapps?

How are thenetwork nodes behaving? What is the user’s path?


3

Taking the user experience to the next level means making the most of the data and information in your network. Understand your users, understand your data – they want streamed video, mobility and reliability – and don’t forget your ‘users’ can be humansor machines!

Use your network to improve your network


4

Understanding what’s in your network means you can plan it better. Analyze trafficand break it down by device, app, cell and node and you can make better trafficgrowth predictions.

Grow your network efficientlyby using network analytics

Plan andbuild your LTE network

Predict capacity demand

Re-farm spectrum for added LTE capacity and

efficiency

Identify hotspots and dead zones within the network

Add new carriers, macro cells and/or metro cells


5

Use the data you mine from your network to improve it – and prevent end user problems before they occur. Drive a greater quality of experience for your subscribers.

Then enhance operations and user experience

Carrier aggregation If users are further away from a cell, put them on a lower frequencyto improve experience. And use the higher one to service the userscloser to the cell.Densify the network with metro cellsAdd capacity and coverage everywheresubscribers want it.

Deploy VOLTEEnsure simultaneous voice and data calls, HD voice and video,rich communications services plus greater spectral efficiency.


6

LTE overlay does not compromise – operators enjoy better RF coverage, greater capacityand higher performance.

Overlay powers a high performing LTE network

x2 FASTERthan integrating LTEinto a converged RAN

x3 FASTERthan a 2G/3G renovation that includes LTE

TIME SAVING40% to 50% time savings over converged RAN

Delivering the QoE that customers expect, faster.


7

LTE is powerful – both as a network and as a way of helping you give customers the best possible service. By planning ahead and eliminating obstacles in advance you keep your customers happy, loyal and spending more.

Use your LTE network to take your business to the next level

HAPPY CUSTOMERSuse more data andspend more

TIME SAVING40% to 50% time savings over converged RAN

INCREASE LOYALTYpoor quality of service is #1 reason for changing operators

DRIVE NEWREVENUEopportunities fromexisting and new subscribersReferences: Alcatel-Lucent, Kantar Worldpanel ComTech, Juniper Research

www.alcatel-lucent.com Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. All rights reserved. MKT2015019735.

give your customers the experience they expect - high qoe infographic

Technology

network nodes

network traffic legitimate

lte capacity

lte overlay

lte time

different users

users closer

users path