givengain: a case study for social enterprise 2012
DESCRIPTION
Case Study presented to Tsiba Innovation class on 27th August 2012TRANSCRIPT
GIVENGAIN: Social Media & Social Enterprise - A Case Study
Colin Habberton Tsiba Guest Lecture Cape Town 27 August 2012
AFRICA: An Introduction 'Cradle of Mankind' • 56 Countries • 2nd largest continent • 2nd most populous • Covers 20% of land area • Over 1 billion people • 15% of world population • Colonial history • Comprehensive diversity • Rising economic growth
rate: 5.5% for 2011 Source: http://en.wikipedia.org/wiki/Africa
AFRICA & ICT: Some Stats…
AFRICA & ICT: Some Stats…
5
Social Media
7
The Learning Age • ‘Learning Age’? • Social Networks • 750 million users • 700 billion minutes • 300,000 Volunteers • 70 Languages • 1 FuncGonal Language • Sharing x 130+ • ‘Followers’ • ‘Friends’
8
The Web: The World We live in
• 3 million donors made a total of 6.5 million donaGons online • DonaGons for the campaign totalled more than $770 million • Of those 6.5 million donaGons, 6 million were $100 or less • The average online donaGon was $80 • The average donor gave more than once
The Hope
• US represents more than ½ the global online philanthropic market
• Globally more than $40 billion in online donaGons and growing • Over ZAR 300 billion per year • New world • No boundaries, no limits
Fundraising in the Digital Age Es1mates in: • 2001 = $550 Million • 2003 = $1.9 Billion • 2005= $4.53 Billion • 2006= $6.87 Billion • 2007 = $10.44 Billion • 2008 = $14.64 Billion • 2009 = $15.48 Billion • 2010 = $17.65 Billion • 2011 = $ 20.29 Billion
Source: tedhart.com and Harvard University IniGaGve on Social Enterprise & Network for Good
• GivenGain FoundaGon • Established in 2001 • Currently serving over 740 nonprofits in 25 Countries • Processed over USD 50 million to over 3000 projects • Community of over 60 000 donors • Training & support • DonaGon processing • Local focus with zero barriers & global reach • Development team • Offices in Switzerland, South Africa & UK
GivenGain
Features Online publishing
Payment processing
Donor management
Integrated communicaGon
The GivenGain Platform
GivenGain 2005
GivenGain 2008
GivenGain 2009
GivenGain 2010
GivenGain 2012
Causes
ACTIVISTS: The Past
ACTIVISTS: The Present
ACTIVISTS & INSIGHTS: The Cause GreenPop & The ‘Treevolution’ • 3500+ Trees planted in 2 years • Community upliftment • Certificates & co-ordinates • African expansion: Zambia Key Success Factors • Inspirational Creativity • Simple Message • Tangible Deliverables • Relevant & Real Impact
ACTIVISTS & INSIGHTS: The Crowd ‘Youth Build 2011’ • High School Class • Building a Home • CHF 12 000/GBP 8 000 • Buy a Brick Campaign Key Success Factors • Pester Power • Offline Partnerships • Cause Collaboration
• Remarkable Effort
ACTIVISTS & INSIGHTS: The Campaign
CANSA Shavathon • Cancer Awareness Campaign • CHF 5/GBP 4 ‘for a Shave’ • Multi-site/person events • 4 Teachers raised CHF 6 700 Key Success Factors • Integrated campaign • Community engagement • Micro-donation driven • Public Awareness
ACTIVISTS & INSIGHTS: The Voice EWT & Rhino Security • Rhino poaching • Progressive campaign • Rhino as the Activist • Replicated i.e. WWF SA Key Success Factors • Personalisation • Dynamic dialogue • Urgency of purpose • Concept extension
ACTIVISTS & INSIGHTS: The Person Doug Bailie (& Friends) • Small Cause, Big Results • CHF 25 000 and counting • 56km in his 56th year • Personal appeal Key Success Factors • Matched funding • Influence & affluence • Peer to Peer power • Global donor base
ACTIVISTS & INSIGHTS: The Crazy
CHOC’s ‘Cows’ • Children’s Cancer Cause • 300+ Fundraising Activists • Wear Cow suits in races • CHF 140 000 in 100 days Key Success Factors • Community of Activists • Accessibility of the Cause • Supported administration • Wild & Wacky
Raising Funds…
• ExciGng growth since 2009 • AcGvists taking the world by storm, raising more than 3 000 000 ZAR in 3 years • Growth from 194 – 577 from 2009 -‐ 2011
Raising Funds…
• Total value of online donaGons in 3 years more than 29 million ZAR
• Donor locaGons rising from 81 to 99 • More than 300 Causes receiving donaGons
Doing Good…
• Total number of donaGons reaching almost 100 000 over the past 3 years
• Growth of 14 799 donors • 32% Increase in 2011
Doing Good…
• 15 countries receiving donaGons through the GivenGain plalorm in 2011 • As of today we serve Causes in more than 25 Countries • Cause projects being funded growing from 573 to 1161 in 3 years
INSIGHTS: A Summary Strategy • The Power in People • Transparency of Purpose • Mass Participation Events • Remarkable Creativity • Courage & Intention Execution • Integrated Campaigns • Audience Segmentation • Multi-media Content Generation • Dynamic, Direct Dialogue • Community Management
GIVENGAIN: Social Media & Social Enterprise - A Case Study
Colin Habberton Tsiba Guest Lecture Cape Town 27 August 2012