giving network presentation slides
DESCRIPTION
Overview of how the HR Council for the Nonprofit Sector is using social mediaTRANSCRIPT
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Charting a Course and Navigating Web 2.0 Techniques for promoting your nonpro!t
Lee RoseCommunications ManagerHR Council for the Nonpro!t Sectore-mail: [email protected]: @thisleeroseskype: leerose.lr
Wednesday, April 6, 2011
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Roadmap
Wednesday, April 6, 2011
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Roadmap• Around the room in 80 seconds
Wednesday, April 6, 2011
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Roadmap• Around the room in 80 seconds
• About me and the HR Council
Wednesday, April 6, 2011
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Roadmap• Around the room in 80 seconds
• About me and the HR Council
• Our journey through the ‘interwebs’
Wednesday, April 6, 2011
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Roadmap• Around the room in 80 seconds
• About me and the HR Council
• Our journey through the ‘interwebs’
• Charting your course
Wednesday, April 6, 2011
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Roadmap• Around the room in 80 seconds
• About me and the HR Council
• Our journey through the ‘interwebs’
• Charting your course
• Anything else we want to cover
Wednesday, April 6, 2011
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A few reminders...
Wednesday, April 6, 2011
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A few reminders...• This is a safe space. Ask your questions.
Especially the dumb ones.
Wednesday, April 6, 2011
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A few reminders...• This is a safe space. Ask your questions.
Especially the dumb ones.
• I am not a social media expert or evangelist.
Wednesday, April 6, 2011
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A few reminders...• This is a safe space. Ask your questions.
Especially the dumb ones.
• I am not a social media expert or evangelist.
• You know more than you think you do.
Wednesday, April 6, 2011
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A few reminders...• This is a safe space. Ask your questions.
Especially the dumb ones.
• I am not a social media expert or evangelist.
• You know more than you think you do.
• You will make mistakes. #FAILS happen.
Wednesday, April 6, 2011
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Around the Room
Wednesday, April 6, 2011
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About Me
Wednesday, April 6, 2011
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About Me• Holder of an English Degree
Wednesday, April 6, 2011
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About Me• Holder of an English Degree
• Army Brat
Wednesday, April 6, 2011
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About Me• Holder of an English Degree
• Army Brat
• Perennial Camp Director
Wednesday, April 6, 2011
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About Me• Holder of an English Degree
• Army Brat
• Perennial Camp Director
• Father of three (WTF? Three? Yes. Three.)
Wednesday, April 6, 2011
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About Me• Holder of an English Degree
• Army Brat
• Perennial Camp Director
• Father of three (WTF? Three? Yes. Three.)
• Pusher of buttons and envelopes
Wednesday, April 6, 2011
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About the HR Council
Wednesday, April 6, 2011
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About the HR Council• Founded in 2005
• Takes action on nonpro!t labour force issues
• Best known for our suite of free HR resources for nonpro!ts
• Visit hrcouncil.ca for more information
Wednesday, April 6, 2011
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About the HR Council
Wednesday, April 6, 2011
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About the HR Council• I joined the HR Council in 2006 as !rst full-
time communications person. It was a one person com-shop until June 2009
• ‘Target audience’ includes some 69,000 nonpro!ts that employ 1.2 million people
• En anglais et français
Wednesday, April 6, 2011
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Our Journey Through the ‘Interwebs’
Wednesday, April 6, 2011
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What we’ll explore
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What we’ll explore• Website
• E-newsletter
• Video
• Blog and Live Chats
• Social Networks
•
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WebsitesDo Don’t
Wednesday, April 6, 2011
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Websites
• Have one
• Make it easy to navigate
• Include links to your social media ‘properties’
• Keep it simple
• Monitor traf!c
Do Don’t
Wednesday, April 6, 2011
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Websites
• Have one
• Make it easy to navigate
• Include links to your social media ‘properties’
• Keep it simple
• Monitor traf!c
• Let it get dated
• Try to be all things to all people
• Have annoying background music or "ash videos
• Bury contact information
Do Don’t
Wednesday, April 6, 2011
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Websites
• Have one
• Make it easy to navigate
• Include links to your social media ‘properties’
• Keep it simple
• Monitor traf!c
• Let it get dated
• Try to be all things to all people
• Have annoying background music or "ash videos
• Bury contact information
Do Don’t
Wednesday, April 6, 2011
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E-NewslettersDo Don’t
Wednesday, April 6, 2011
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E-Newsletters
• Keep it short, punchy
• Vary the subject line
• Have a publication schedule
• Don’t send it on Mondays or Fridays
• Drive people to your website
• Make it easy for people to subscribe
Do Don’t
Wednesday, April 6, 2011
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E-Newsletters
• Keep it short, punchy
• Vary the subject line
• Have a publication schedule
• Don’t send it on Mondays or Fridays
• Drive people to your website
• Make it easy for people to subscribe
• Jam all your content into your newsletter
• Send a lot of images, "ashy text or PDF documents
• Bombard your audience
• Add people to your list without permission
Do Don’t
Wednesday, April 6, 2011
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E-Newsletters
• Keep it short, punchy
• Vary the subject line
• Have a publication schedule
• Don’t send it on Mondays or Fridays
• Drive people to your website
• Make it easy for people to subscribe
• Jam all your content into your newsletter
• Send a lot of images, "ashy text or PDF documents
• Bombard your audience
• Add people to your list without permission
Do Don’t
Wednesday, April 6, 2011
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VideoDo Don’t
Wednesday, April 6, 2011
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Video
• Keep ‘em short (3-7 minutes, tops)
• Publish them to videosharing sites like Vimeo or YouTube
• Tell a story
• Link it to other content
Do Don’t
Wednesday, April 6, 2011
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Video
• Keep ‘em short (3-7 minutes, tops)
• Publish them to videosharing sites like Vimeo or YouTube
• Tell a story
• Link it to other content
• Spend a lot of money
• Forget who your intended audience is
• Forget about Animoto - it’s great and free for Nonpro!ts!
Do Don’t
Wednesday, April 6, 2011
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Video
• Keep ‘em short (3-7 minutes, tops)
• Publish them to videosharing sites like Vimeo or YouTube
• Tell a story
• Link it to other content
• Spend a lot of money
• Forget who your intended audience is
• Forget about Animoto - it’s great and free for Nonpro!ts!
Do Don’t
Wednesday, April 6, 2011
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Blogs & Live ChatsDo Don’t
Wednesday, April 6, 2011
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Blogs & Live Chats
• Post updates regularly - a dead blog is worse than no blog
• Encourage people to comment and engage
• Leverage Twitter, Facebook, Newsletter to drive traf!c
Do Don’t
Wednesday, April 6, 2011
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Blogs & Live Chats
• Post updates regularly - a dead blog is worse than no blog
• Encourage people to comment and engage
• Leverage Twitter, Facebook, Newsletter to drive traf!c
• Turn the comments off
• Write as an ‘organization’ give your blog a human voice
• Use your blog to always sell or ask people for something
Do Don’t
Wednesday, April 6, 2011
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Blogs & Live Chats
• Post updates regularly - a dead blog is worse than no blog
• Encourage people to comment and engage
• Leverage Twitter, Facebook, Newsletter to drive traf!c
• Turn the comments off
• Write as an ‘organization’ give your blog a human voice
• Use your blog to always sell or ask people for something
Do Don’t
Wednesday, April 6, 2011
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Social NetworksDo Don’t
Wednesday, April 6, 2011
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Social Networks
• Pick the right network(s) for your organization
• Update them regularly
• Remember - it’s a NETWORK, it’s not always about you.
• Have fun with it - build your online ‘personality’
Do Don’t
Wednesday, April 6, 2011
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Social Networks
• Pick the right network(s) for your organization
• Update them regularly
• Remember - it’s a NETWORK, it’s not always about you.
• Have fun with it - build your online ‘personality’
• Do it because ‘everybody else is doing it’
• Engage in direct service delivery or disclose con!dential information
• Constantly barrage or annoy your followers with updates
• Set up a ‘group’ when you want a ‘page’
Do Don’t
Wednesday, April 6, 2011
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Social Networks
• Pick the right network(s) for your organization
• Update them regularly
• Remember - it’s a NETWORK, it’s not always about you.
• Have fun with it - build your online ‘personality’
• Do it because ‘everybody else is doing it’
• Engage in direct service delivery or disclose con!dential information
• Constantly barrage or annoy your followers with updates
• Set up a ‘group’ when you want a ‘page’
Do Don’t
Wednesday, April 6, 2011
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TwitterDo Don’t
Wednesday, April 6, 2011
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• Follow like and not-so-like minded people and organizations
• Become part of the conversation
• Use Hootsuite or Tweetdeck to manage your tweets
• Follow trends and topics
Do Don’t
Wednesday, April 6, 2011
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• Follow like and not-so-like minded people and organizations
• Become part of the conversation
• Use Hootsuite or Tweetdeck to manage your tweets
• Follow trends and topics
• Squawk
• Forget that a tweet is forever
• Let your twitter feed languish
• Be afraid of the twitterverse
Do Don’t
Wednesday, April 6, 2011
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• Follow like and not-so-like minded people and organizations
• Become part of the conversation
• Use Hootsuite or Tweetdeck to manage your tweets
• Follow trends and topics
• Squawk
• Forget that a tweet is forever
• Let your twitter feed languish
• Be afraid of the twitterverse
Do Don’t
Wednesday, April 6, 2011
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Charting Your Course
Wednesday, April 6, 2011
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Charting Your Course
Think of various social media as tools in your toolkit - pick the right one for the job.
Wednesday, April 6, 2011
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Charting Your Course
Wednesday, April 6, 2011
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Charting Your CourseStep 1: Determine desired end result
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Charting Your CourseStep 1: Determine desired end result
Step 2: Pick your tool(s)
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Charting Your CourseStep 1: Determine desired end result
Step 2: Pick your tool(s)
Step 3: Execute
Wednesday, April 6, 2011
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Charting Your CourseStep 1: Determine desired end result
Step 2: Pick your tool(s)
Step 3: Execute
Step 3.5: Monitor and course correct
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Charting Your CourseStep 1: Determine desired end result
Step 2: Pick your tool(s)
Step 3: Execute
Step 3.5: Monitor and course correct
Step 4: Evaluate
Wednesday, April 6, 2011
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Charting Your Course
Wednesday, April 6, 2011
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Charting Your Course• Carry your brand across all platforms
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Charting Your Course• Carry your brand across all platforms
• Pick the right medium for the message
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Charting Your Course• Carry your brand across all platforms
• Pick the right medium for the message
• Remember that you can’t do it all
Wednesday, April 6, 2011
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Charting Your Course• Carry your brand across all platforms
• Pick the right medium for the message
• Remember that you can’t do it all
• It’s not all about # of fans or followers
Wednesday, April 6, 2011
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Charting Your Course• Carry your brand across all platforms
• Pick the right medium for the message
• Remember that you can’t do it all
• It’s not all about # of fans or followers
• It’s about meaningful engagement
Wednesday, April 6, 2011
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Questions?
Lee RoseCommunications ManagerHR Council for the Nonpro!t Sectore-mail: [email protected]: @thisleeroseskype: leerose.lr
Wednesday, April 6, 2011