giving readers what they want... or is it pandering?
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Giving readers what they want... Or is it pandering?. Giving readers what they want... Or is it pandering?. Many news hacks insist that only they know what’s best for readers/viewers: . Giving readers what they want... Or is it pandering?. - PowerPoint PPT PresentationTRANSCRIPT
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Giving readers what they want...Or is it pandering?
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Giving readers what they want...Or is it pandering?
Many news hacks insist that only they know what’s best for readers/viewers:
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Giving readers what they want...Or is it pandering?
Many news hacks insist that only they know what’s best for readers/viewers:
“This business of giving people what they want is a dope pusher’s argument. News is something people don’t know they’re interested in until they hear about it...” Reuven Frank, former prez of NBC news
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How’s that attitude working out?
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How’s that attitude working out? The combined viewership for the
ABC, CBS and NBC evening newscasts dropped 2%, to 22.1 million in 2012, resuming the downward trajectory of nearly three decades.
Network news has lost nearly one million viewers/year for 30 years: Pew Research Center for Excellence in Journalism
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So what do readers want?
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So what do readers want? They’re in a big hurry
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So what do readers want? They’re in a big hurry They have short attention spans
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So what do readers want? They’re in a big hurry They have short attention spans They want stories that personally
connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?
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So what do readers want? They’re in a big hurry They have short attention spans They want stories that personally
connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?
But they also want stories: real narrative dramas starring real people
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So what do readers want? They’re in a big hurry They have short attention spans They want stories that personally
connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?
But they also want stories: real narrative dramas starring real people
“Innovate or die.” Richard Curtis, ex- USA Today
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Sarasota Herald-Tribune
Owner: The Halifax Media Group “The group consists of 36
newspapers and affiliated websites, published in five states in the Southeast. Halifax Media’s strategy is to invest long-term capital in quality companies positioned in strong markets that are closely connected to the community.”
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Halifax Media Group
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Sarasota Herald-Tribune
Formerly owned by the New York Times Company, a New York Stock Exchange listed public company. NYT bought the Sarasota paper in 1982 from the Lindsay family
Began in 1925 as the Sarasota Herald
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Sarasota Herald-Tribune
Also owns a bunch of websites: Ticketsarasota, artssarasota, yoursarasota, htpreps, insiderealestate
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Sarasota Herald-Tribune
Also owns a bunch of websites: Ticketsarasota, artssarasota, yoursarasota, htpreps, insiderealestate
Circulation: 74,000 daily 95,000 Sunday96th largest newspaper in the U.S.
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The hierarchy: Sarasota Herald-Tribune
Publisher: Pat Dorsey, el queso grande
Executive editor: Bill Church, chief news executive
Assistant Managing Editors: Kyle Booth, Tony Elkin, Matt Sauer
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The hierarchy: Sarasota Herald-Tribune
Also has editors for digital, sports, national/foreign news, community news, state/regional news, real estate, editorial page, business news, arts
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The hierarchy: Sarasota Herald-Tribune
Also has editors for digital, sports, national/foreign news, community news, state/regional news, real estate, editorial page, business news, arts
In addition to news side, also has executives running circulation, advertising, but where’s production?
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Jargon: news slang you gotta know Broadsheet: Sarasota Herald-Tribune
size newspaper
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Jargon: news slang you gotta know Broadsheet: Sarasota Herald-Tribune
size newspaper Tabloid: smaller newspaper, e.g., The
Sarasota Observer and Pelican Press.
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Jargon: news slang you gotta know Broadsheet: Sarasota Herald-Tribune
size newspaper Tabloid: smaller newspaper, e.g., The
Sarasota Observer and Pelican Press Also a pejorative synonym for
sleazy/yellow journalism
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Terms, terms, terms
By-line: Reporter’s name and title
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Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors
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Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors Dateline
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Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors Dateline Pull quote/lift-out quote: a juicy
quote from story that’s given special graphic emphasis
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Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors Dateline Pull quote/lift-out quote: a juicy
quote from story that’s given special graphic emphasis
Cutline: the copy underneath a photo that explains what’s going on
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So, ya got what it takes?
Take aptitude test on p. 29… not graded
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Assignment 12/3
Remember no class on 11/26We tour the Herald-Tribune! Meet at LAF at 12 noon Carpool to H-T Tour from 12:30-2:30 p.m. I’ll have sammies for lunch
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Assignment 12/3
Our guide/source is Harold Bubil of H-T
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Assignment 12/3
Research Bubil Come prepared with questions about
himself and H-T in general Bring your reporters’ notebooks Dress appropriately