giving to the libraries. a competent site it’s all here (but its all here) users have a...
TRANSCRIPT
Giving to the Libraries
A Competent Site It’s all here (but
its all here)
Users have a telephone book, but they need a map
Context
Fall ‘08 – Consultant-led focus groups Directed thinking about “core web
strategies” WST began discussion of strategies for
a phased, top-down, public website redesign
Core web strategies Create a more streamlined user experience
based on user success - (the “core”) Communications for news, events,
engagement - (the “splash”) Dynamic promotion of services, tools &
physical spaces Capture “spirit of the place” with updated
visual design
Rehearsal
Support the Libraries
Friends of the Library
Create an integrated site that: Serves FOL members Appeals to donors at all levels Makes online giving easy and comfortable
especially for donors at lower levels of giving
Is branded with a distinct visual design (Inspired by the UCLA Library Giving site.)
Converging forces
BetterUsability
PCICompliance
FlexibleArchitectureGIVING SITE
Process
Get user input Use data to support redesign decisions Architect to best in class at peer and
“inspiration” sites
User Studies
Highlight problems w/ existing site content and navigation
Get user feedback on grouping and labeling content
Get user reactions to site designs
Information Architecture Linked images as navigation don’t work Too much text
“You waste too much space with text--too much to read. I want to click on something” – Chuck Poe
“Support the Libraries” FOL “Events” not associated with FOL Too much information buried in forms These users don’t search!
Labeling “Ways to Give” works as a label Development “jargon” is a problem
“investment opportunities” “gift of material” “planned giving” “direct gift” and even “endowments” all confused some users
Users group giving options by level of donation
Link labels and targets should matchCall it what it is – if it’s giving form, label it
“Giving Form”
Design
Don’t make me scroll Don’t make me read Don’t make navigation lists too long Do use clear images of students in
library spaces – show faces Do use big pictures and open space
around content
Giving Site
http://wwwstage.lib.ncsu.edu/giving/
Summer/Fall Enhancements Rotating art box Enhanced treatment of naming
opportunities(think U of Chicago)
Donor Profiles Dedicated Hunt Library content Branch Library Giving