#giving tuesday, the workshop 2015
TRANSCRIPT
![Page 1: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/1.jpg)
The Workshop
Tips on a successful Giving Day – December 1, 2015
![Page 2: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/2.jpg)
If online giving, has left you feeling like this…
![Page 3: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/3.jpg)
Join us for
The collective power of charities, families, businesses, media and
individuals to transform how people think about, talk about and participate
in the giving season
Dec 1, 2015 – the Tuesday after Thanksgiving...
![Page 4: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/4.jpg)
Toledo Community Foundation offers matching grants up to $1,000 for donations taken on #GivingTuesday.
The advantages of participating on a local level
Toledo Community Foundation will release the list of participating
organizations to donors via their website.
The Blade is dedicating ad and editorial space in November and December to
promote local online giving.
![Page 5: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/5.jpg)
Why register nationally?
Registering as a partner with #GivingTuesday.org allows you to share your story, which may appear on the #GivingTuesday.org website
Giving Tuesday raises awareness about the day and might promote what you do.
It’s free!
![Page 6: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/6.jpg)
What is my agency required to do in order to participate?
Visit toledocf.org to find the #GivingTuesdayNWO logo.
Place it on your homepage, a landing page and/or social media page, provide a link to your donation page.
Subscribe to the The Center for Nonprofit Resources E-newsletter
for the local updates and tips.
http://www.c4npr.org/main/enewsletter-sign-up/
![Page 7: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/7.jpg)
Example: logo on a
homepage
![Page 8: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/8.jpg)
Logo
on a
special
landing
page
![Page 9: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/9.jpg)
Logo on Facebook
DONATE
![Page 10: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/10.jpg)
Make sure the logo is near or linked to your donation page
![Page 11: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/11.jpg)
Strengthen Fundraising on Giving Tuesday
Courtesy of https://www.blackbaud.com
Our gift size locally was about $105 in 2015
● #GivingTuesday has had double-digit growth year after year since 2012.
● Large organizations do the best but that trend is shifting.
● Faith-based organization received the largest percentage of gifts in 2014.
● About 17% of donations were made on a mobile device.
![Page 12: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/12.jpg)
1)Try a micro donation campaign for new project.Tip: Use custom donation forms to capture full donor data including mobile number and email for future use.
2) Launch your year-end fundraising campaign on December 1 to kickstart donations. Tip: 30% of all donations occur in December and December 31st is the most generous day of the year.
3) Make donating convenient across mobile, social and online. Put links to your donation form in all communications - even email.
Strengthen Fundraising on Giving Tuesday
![Page 13: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/13.jpg)
![Page 14: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/14.jpg)
4) Send a text message with a call to action and link to your
#GivingTuesday donation page.
Did you know? Texts have 99% open rates.
5) Recognize donors who post “unselfies” after making
donations to Instagram, FB and Twitter. Add #YourTag and
#GivingTuesdayNWO.
6) Empower volunteers to raise peer to peer donations on
social media for #GivingTuesday.
Tip: Ask volunteers to create personal fundraising pages on
social media.
![Page 15: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/15.jpg)
Be The Donor
-Start with a test mail as if you were the donor.
- Donate on a computer, a tablet and a phone.
-How was your experience?
-Identify and fix the “pain points”.
Source: Jamie McDonald -
Generosity Consulting
![Page 16: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/16.jpg)
With the help
of The Gates
Foundation,
donors could
help your
organization
win $5,000!
![Page 17: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/17.jpg)
Toledo Community Foundation &
#GivingTuesdayNWO
www.toledocf.org/givingtuesday
![Page 18: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/18.jpg)
How to apply for 2015 #GivingTuesdayNWO Matching Grants program
Two step application process –
Both MUST be completed to be considered for funding
![Page 19: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/19.jpg)
Step 1:
Register for participation in 2015 #GivingTuesdayNWO by noon on
November 30, 2015.
www.toledocf.org/givingtuesday
YOU MUST COMPLETE this step to be eligible to apply for
matching funds.
![Page 20: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/20.jpg)
Step 2:
Complete the Toledo Community Foundation
2015 #GivingTuesdayNWO online grant
application
When: Noon December 10, 2015
to
11:59 p.m. December 15, 2015
![Page 21: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/21.jpg)
How to apply:
Go to the Toledo Community Foundation website
www.toledocf.org, click on the grants tab and
follow the instructions on the screen. Or follow
the link at www.toledocf.org/givingtuesday
The link for the application will go live at
noon on December 10, 2015
![Page 22: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/22.jpg)
2015 #GivingTuesdayNWO Grant Application
Contents of a proposal
Implementation section:
Describe your #GivingTuesdayNWO activities and
how you generated gifts. (i.e. Your use of
technology to generate donations.)
![Page 23: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/23.jpg)
Amount requested – Up to $1,000
![Page 24: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/24.jpg)
2015 #GivingTuesdayNWO Grant Application Process
Amount Raised – Report total amount your
organization received on December 1, 2015
PLEDGES will NOT
count toward the matching grant…
![Page 25: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/25.jpg)
1. Upload a spreadsheet listing donations secured on
December 1, 2015
Match Documentation
![Page 26: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/26.jpg)
Toledo Community Foundation
2015 #GivingTuesdayNWO Matching Grant Program
For additional information:
Visit: www.toledocf.org/givingtuesday
Or
Contact:
Patrick Johnston, Program Officer
Toledo Community Foundation
(419) 241-5049
![Page 27: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/27.jpg)
Social Media and Giving
Tuesday
![Page 28: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/28.jpg)
For Non-Profits, Social Media is a necessity. With any
donor campaign, social media is your key to success.
Giving Tuesday provides you with the tools you need!
The Power of Social Media
![Page 29: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/29.jpg)
Incorporate Social Media
Hashtags: Use hashtags in messaging and tag
photos with: #Unselfie, #UNselfie Storify,
#GivingTuesday and #GivingTuesdayNWO
Twitter: Tweet about your organization at @GivingTues or @C4NPR
Facebook: Post stories and photos on your Facebook and on Facebook.com/Center for Nonprofit Resources
![Page 30: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/30.jpg)
Incorporate Social Media
Instagram: Post photos & short messages @GivingTuesday
Pinterest: http://www.pinterest.com/givingtuesday/
Tumblr: http://givingtuesday.tumblr.com/
Eblasts and emails: sent strategically
![Page 31: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/31.jpg)
Adding a “Call to Action” Button!
Get facebook visitors to your donation page with the
click of a button!
Find the full how-to guide here!
![Page 32: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/32.jpg)
Adding a “Call to Action” Button!
1. Log in as the page administrator!
2. Locate the “Create Call to Action” menu on the
cover photo.
![Page 33: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/33.jpg)
Adding a “Call to Action” Button!
3. Select “❤ Donate Now”
4. Link to your website’s donation page.
![Page 34: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/34.jpg)
The #UNselfie
![Page 35: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/35.jpg)
What are some ways my agency can collect donations online?
• Givelet
• PayPal
• Network4Good
• Google Wallet
• Apple Pay
Two platforms:DonateNow - smart and proven effective donation pagesGiveCorps –crowdfunding and project-based fundraising
![Page 36: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/36.jpg)
local
Use graphics like this on Facebook, Twitter or Instagram to promote #GivingTuesdayNWO
USE:
Picmonkey.com
![Page 37: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/37.jpg)
Other Resources
Follow Beth Kanter
on Facebook for
awesome tips and
tricks for Nonprofit
Organizations and
Social Media.
![Page 38: #Giving Tuesday, The Workshop 2015](https://reader034.vdocument.in/reader034/viewer/2022052116/5a6cf90a7f8b9ab3418b4cef/html5/thumbnails/38.jpg)
Thank you!
http://tinyurl.com/givingtuesdayNWO