#givingtuesday: a can't miss tradition

A Can’t Miss Tradition

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Confidential document: Kimbia Inc. 2015

Agenda

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Hi

Miriam KaganSenior Fundraising Principal

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“Our mission is to empower nonprofits to raise the

funds needed to achieve their mission by providing the

most technologically advanced digital fundraising

solutions – Online, Mobile, & Social – in the

marketplace.”

K


Kimbia is headquartered in Austin, TX with offices in Charleston, SC, Dallas, TX, and Washington, DC Helping 19,000+ organizations supporting all fundraising

campaign types since 2007 Delivered through patented widget technology Focused on producing the optimal donor experience to

maximize donations Consistently delivering much higher conversion rates in

A/B test versus all others Portable, Scalable, and easy to integrate with CRM

About Kimbia


Kimbia is the Giving Day Expert

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Why Crowdfunding? Who’s Donating?


Crowdfunding Results Grow Year-Over-Year

* Data based on Kimbia customers who have done 2 – 5 consecutive annual crowdfunding/giving day events.


• Founded in 2012 by 92nd Street Y

• Black Friday, Cyber Monday, #GivingTuesday

• An opening day for the giving season

• Data suggests that organizations who capitalize on #GivingTuesday through online campaigns have an opportunity to raise significant funds

• The media boost helps organizations of all size succeed during #GivingTuesday with minimal effort

What is


Blackbaud’s #GivingTuesday Trends Report:

Data

• #GivingTuesday has had double-digit, year-over-year growth in online donations since 2012

• Large organizations have received the most donations on #GivingTuesday, but this trend is shifting

• Online average gift amounts exceed $100 for most organizations on #GivingTuesday

• About 17% of online donation form views on #GivingTuesday 2014 were on a mobile device


• Pick the Right #GivingTuesday Model

• Choose the Right Incentive Structure

• Evaluate Platform Readiness

• Evaluate Organizational Processes and Resource Readiness

Giving Day & Platform Enablement


Pick The Right Model


Pick The Right Model

Key Questions to Ask:

•Do we need a competitive element?

•If so, on what will it be based?

•Can we get matching funds?

•How will we distribute funds?

•Do we want to get new donors or engage current donors or both?


Choose the Right Incentives

• Create prize & match opportunities

• Incentivize healthy competition

• Prizes may include:

- First project/program to reach a goal

- Most donors in a given period

- Most referrals from a given partner

- Fund with the most international donors


Incentive Examples


Evaluate Platform Readiness

VS

VS

VS


Your Tech Prep List


Evaluate Organizational Process and Staff Readiness:

Is Your Organization Ready?


• Event Day HQ: phone staff/volunteers for FAQ and Offline donations

• Have a clear contingency plan: know all your vendor’s contact info and line of command

• Manage the media: Social and traditional

• Manage the day: updates, special prizes, etc.

Are You Ready?


• Engage Supporters

• Utilize Free Tools

• Communicate Results

Strategies to Maximize Campaign Results


registrationform status

leaderboard

find

forgot loginEngage Supporters


#GivingTuesday Website


Free #GivingTuesday Tools


Planning Checklist


• Feature real-time results on home page

• Leverage social media, youtube, email to amplify results

Communicate Results


Communicate Results


• Segment: Look at prior year donors and audiences: when and how did they respond?

• Incorporate into year-end goals

• Use #GT money to increase matching funds available for year-end fundraising

• Funnel #GT donors into last minute year-end giving opportunities

• Leverage #GT giving for corporate support

• Use #GT performance to tweak year-end campaign: Ask, message, offer

Incorporate Into Your Year-End Strategy

Why Kimbia?


Kimbia provides an all-in-one solution for…


Kimbia is the global leader in crowdfunding events

Helping 19,000+ nonprofits since 2007

7 of the 10 largest crowdfunding events

Delivered through patented widget technology

Focused on producing the optimal donor experience

Higher conversion rates in A/B tests versus competitors

Portable, scalable and easy to integrate with CRM, CMS, Email and other software tools

• Giving Days• P2P & Team Raising• Online Donations• DIY• Event Registration


SWARTHMORE COLLEGE RAISED

April 4, 2014

$400,000

NOTRE DAME RAISED

April 27, 2014

$900,000

UNIVERSITY OF SYDNEYRAISED

April 4, 2014

$900,000

BOSTON UNIVERSITYRAISED

April 30, 2014

$1,100,000

BOSTON FOUNDATIONRAISED

$1,100,000

TRINITY COLLEGERAISED

April 30, 2014

$1,200,000

GIVE RICHMONDRAISED

September 17-18, 2014

$1,600,000

SAN DIEGO FOUNDATIONRAISED

May 6, 2014

$2,100,000

SAN ANTONIO FOUNDATIONRAISED

May 6, 2014

$2,100,000

SARASOTA CFRAISED

May 6, 2014

$3,100,000

LANCASTER CFRAISED

November 21, 2014

$4,500,000

MIAMI FOUNDATIONRAISED

November 3, 2014

$5,200,000

UC-BERKLEYRAISED

November 20, 2014

$5,300,000

PURDUE UNIVERSITYRAISED

April 30, 2014

$7,500,000

PITTSBURGH FOUNDATIONRAISED

May, 15, 2014

$7,700,000

Recent Crowdfunding Events


COLUMBIA UNIVERSITY RAISED

October 29, 2014

$11,064,000

MINNEAPOLIS / ST. PAULRAISED

November 12, 2014

$18,200,000

DALLAS / FT. WORTHRAISED

September 18, 2014

$26,100,000

Recent Crowdfunding Events


The Kimbia Solution

Embedded in an organizations existing website•Enables branding control•Increases donor conversion by 30% on avg

Best of Breed, cloud-based platform

Mobile-ready responsive•No need for web APIs to build / style

Social sharing integration

Works with client systems of choice:•Integration ease using data APIs•App on Salesforce AppXchange

Secure, PCI Level 1 compliant, forms

£€¥$ Multi-Currency

Multi-Language

20+Gateways


Special Offer

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Special Starter Kit Pricing* to Get You Ready for this #GivingTuesday

• Fully-branded giving day site

• Real-time status widget, social media integration

• Industry-leading, proven secure & stable platform

[email protected]

*Offer does not include Kimbia services engagement or complete platform functionality – contact us to learn more about your options.


Q&A

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Next Steps:

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Please join us for our next webinars:

• How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study

• Ready. Set. Go! Launch Your #GivingTuesday Campaign Today


www.kimbia.com@kimbiainc

[email protected]

@miriamkagan

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Contact Information


Thank you!

#givingtuesday: a can't miss tradition

Government & Nonprofit

confidential document

kimbia customers

givingtuesday model

online donations

givingtuesday trends

right incentives

large organizations

online campaigns