#givingtuesday tracker wave 9 december 2016€¦ · giving tuesday survey online fieldwork: 30th...

#GivingTuesday Tracker Wave 9 – December 2016

METHODOLOGY NOTE

ComRes interviewed 2032 GB adults aged 18+ between 30th November and 1st December 2016. Data were weighted by age, gender,

region and socio-economic grade to be representative of all GB adults. ComRes is a member of the British Polling Council and abides

by its rules.

All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to check a press

release unless otherwise agreed.

To commission a voting intention poll or a public opinion survey please contact Tom Mludzinski:

[email protected]

To register for Pollwatch, a monthly newsletter update on the polls, please email: [email protected]

Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

85121449236958159050230636334330021810789542032Unweighted base

91123949644354754745529336233435223610429902032Weighted base

499139246250314331317174207178169966095331142Yes55%58%50%57%l57%L61%L70%CDEFG60%CD57%CD53%C48%41%58%a54%56%

40698242189230214137117153151180137424450875No45%41%49%Ij43%42%39%30%40%H42%H45%H51%FGH58%EFGH41%46%B43%

5284221125349616Don't know1%1%2%Ij1%****1%1%1%1%1%1%1%

Page 1

Giving Tuesday SurveyONLINE Fieldwork: 30th November - 1st December 2016

Absolutes/col percentsTable 1Q.1 In the last month, that is since 30th/31st of October, have you given to charity? (Please do not include the donationof goods or collecting sponsorship money from other people when answering)Base: All respondents

Proportions/Means: Columns Tested (5%, 10% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/nOverlap formulae used.

Prepared by ComRes

Social Media UseRegionAware

CharitiesAidNearest

TwitterFound-cityYorkshireTwitter &orationManch-SouthSouthEastWest& Humber-NorthNorthNET:FacebookFacebookFacebookTwitter(CAF)esterWestEastLondonEasternMidlandsMidlandssideWestEastEnglandWalesScotlandTotal

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(b)(a)

62216241574672374174198305235194150179183237911772971632032Unweighted base

6441638158369837116917928426819715018317323385*1752104*1772032Weighted base

3679258963962659898157135105861108514352971611101142Yes57%56%57%57%71%58%55%55%50%53%57%60%gk49%61%GK62%g55%59%62%GK56%

27570067630010369791271289163728688337654367875No43%43%43%43%28%41%44%45%48%aF46%42%39%50%AFh38%38%44%41%38%43%

2131233121512112-16--16Don't know*1%1%*1%1%1%*2%l1%1%1%1%1%-1%--1%

Page 2


Absolutes/col percentsTable 2Q.1 In the last month, that is since 30th/31st of October, have you given to charity? (Please do not include the donationof goods or collecting sponsorship money from other people when answering)Base: All respondents

Proportions/Means: Columns Tested (5%, 10% risk level) - a/d - b/d - c/d - a/b/c/e/f/g/h/i/j/k/l/mOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Prepared by ComRes


481125244214343365353186209182148886365301166Unweighted base

49913924625031433131717420717816996*6095331142Weighted base

1433773619171614657454641157139296£1-£529%26%30%I24%29%I22%19%26%h28%H25%27%h43%DEFGH26%26%26%

1163449586467493651504011124113237£6-£1023%24%20%23%20%20%15%21%c24%CH28%CH24%CH12%20%21%21%

279201120273013129105473279£11-£155%7%8%5%6%8%9%e8%6%5%6%5%8%6%7%

591517193356451616241776263125£16-£2012%11%7%8%10%17%JKL14%cFg9%8%13%10%7%10%12%11%

4014153122293518129159465297£21-£308%10%6%12%jL7%9%11%Ef10%e6%5%9%10%7%10%9%

11554121098824-171432£31-£402%4%2%1%4%3%3%5%Ce4%c1%2%-3%3%3%

204471416982894202242£41-£504%3%2%3%5%l5%l3%5%f1%5%f5%F5%f3%4%4%

236109132622591066243458£51+5%4%4%4%4%8%jKl7%g3%4%6%4%6%4%6%b5%

61145251442856244021221211263176Can't remember12%10%21%IJ20%Ij14%I9%18%14%19%e12%13%13%18%A12%15%

27.9021.8718.2918.4320.4343.1030.9818.7818.9542.8322.2420.7021.4932.2026.70Mean

187.9641.9834.6426.2340.74245.09110.4424.1241.62309.1246.8654.6745.77195.99140.58Standard deviation9.153.972.512.022.3813.396.471.913.1824.444.136.192.019.034.47Standard error

9.609.438.559.619.6314.3313.359.518.919.629.266.719.689.819.74Median

Page 3


Absolutes/col percentsTable 3Q.2 How much do you estimate that you gave to charity in the last month? (Please do not include the donation of goods or collectingsponsorship money from other people when answering).Base: All respondents who have given to charity in the last month

Proportions/Means: Columns Tested (5%, 10% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/nOverlap formulae used. * small base

Prepared by ComRes


CharitiesAidNearest



3639379073932781021111701221118811193146561008551031166Unweighted base

36792589639626598*98157135105*86*110*85*14352*97161*110*1142Weighted base

10125224410959262645332724332434122581622296£1-£527%27%27%27%22%26%26%28%24%26%28%30%29%24%23%27%25%21%26%

91189184964518223228281515213261991425237£6-£1025%20%21%24%17%19%22%20%21%27%eH17%14%24%h22%12%20%22%23%21%

235757231531197124510566821079£11-£156%6%6%6%6%3%11%bFh6%5%11%bFhk5%4%12%bFhk4%12%bFh7%3%9%7%

4910310051331671816127175213106514125£16-£2013%11%11%13%12%16%7%12%12%12%8%16%Gm6%15%gm7%11%8%13%11%

258076293187117981181147771397£21-£307%9%8%7%12%8%7%7%5%9%10%10%9%8%8%8%12%12%9%

9252410174267141-52283132£31-£403%3%3%3%7%4%3%4%g5%agh1%5%g1%-4%g3%3%5%g1%3%

1433321618556716436*391242£41-£504%4%4%4%7%6%5%j4%5%j1%8%eJ4%4%4%1%4%1%2%4%

175250191652510568471483758£51+5%6%6%5%6%5%2%3%7%5%7%8%m5%5%2%5%5%7%5%

381331284330131725211011151121171491115176Can't remember10%14%14%11%11%13%17%j16%16%9%13%14%12%15%33%AFGHIJ15%18%14%15%

KLM

20.2824.0923.8121.1432.9026.8621.4017.2842.8116.8124.89l59.4021.6820.5716.0227.5517.7624.0226.70Mean

44.9473.3173.3247.47117.5759.2253.9820.12166.6923.4438.03395.5459.6828.5423.25151.3318.7051.84140.58Standard deviation2.492.592.632.537.476.285.631.6916.192.344.3640.586.552.563.825.182.735.534.47Standard error

9.669.729.729.6714.909.799.109.629.679.349.719.849.119.449.229.739.309.989.74Median

Page 4


Absolutes/col percentsTable 4Q.2 How much do you estimate that you gave to charity in the last month? (Please do not include the donation of goods or collectingsponsorship money from other people when answering).Base: All respondents who have given to charity in the last month


Prepared by ComRes


85121449236958159050230636334330021810789542032Unweighted base

91123949644354754745529336233435223610429902032Weighted base

87623146742852853544528035631932922910049551959Black Friday96%97%94%97%97%l98%L98%D96%98%Deg96%93%97%d96%96%96%

7261843783564164523382302912772771898387631601Cyber Monday80%77%76%80%76%83%JL74%78%80%h83%H79%80%80%a77%79%

1221671476575453752405430129129258Giving Tuesday13%M7%14%11%12%14%10%13%14%h12%15%H13%12%13%13%

2461010101785412117172947Surfing Sunday3%2%2%2%2%3%2%2%1%4%F3%f3%f2%3%b2%

1841451297115792241741None of the above2%2%3%1%2%2%1%4%cfh1%2%3%1%2%2%2%

5-621-122212549Don't know1%-1%Ij**-*1%*1%*1%***

Page 5


Absolutes/col percentsTable 5Q.3 The end of November/beginning of December typically marks the start of the Christmas shopping period. Which, if any,of the following have you heard of occurring around that time?Base: All respondents


Prepared by ComRes


CharitiesAidNearest



62216241574672374174198305235194150179183237911772971632032Unweighted base

6441638158369837116917928426819715018317323385*1752104*1772032Weighted base

62615841533677360163175273256192141174170227831690971711959Black Friday97%97%97%97%97%96%98%i96%95%98%94%95%98%bi97%98%96%94%97%96%

53113211272580304129132229192163124140134184711370841461601Cyber Monday82%81%80%83%82%76%74%81%Km72%83%Km82%Km77%78%79%84%Km78%81%k83%Km79%

1172202091278615233544191912113292042133258Giving Tuesday18%13%13%18%23%9%13%GH12%GH17%GHj10%13%gh6%6%13%GH11%12%21%DGHJl19%DGHJl13%

2038372218216144-7121386447Surfing Sunday3%2%2%3%5%1%1%2%i5%FGIlM2%-4%gIm1%1%1%2%6%dFGIM2%2%

1026261083285146332342441None of the above1%2%2%1%2%2%1%3%2%1%3%4%j2%1%2%2%2%2%2%

-871-1-1-22--3-9--9Don't know-***-1%-*-1%2%k--1%-*--*

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Absolutes/col percentsTable 6Q.3 The end of November/beginning of December typically marks the start of the Christmas shopping period. Which, if any,of the following have you heard of occurring around that time?Base: All respondents


Prepared by ComRes


1101761436876473949464126135113248Unweighted base

122*16**71*47*65*75*45*37*52*40*54*30**129129*258Weighted base

484281517269131118279404787Facebook39%27%40%32%27%34%20%34%20%45%FH50%FH31%31%36%34%

2531410131686911135322153Online advertising20%18%19%21%20%22%18%16%18%28%24%18%25%16%20%

234116131513313176162844Twitter19%28%15%13%19%19%2%8%7%33%FGH32%FGH21%12%22%b17%

101117961055653191534TV programme (including8%9%16%14%14%9%21%12%10%15%9%11%15%11%13%news)

1426739258361111425Online news article/11%11%8%16%j4%12%5%15%16%7%10%2%9%11%10%story

10-244832138281119Other Social media8%-3%9%5%11%6%5%1%8%15%F6%6%9%7%(e.g. LinkedIn)

91514861234210818In a newspaper article7%4%7%2%6%11%k13%g2%4%9%8%5%8%6%7%

62315634-4316815Radio programme5%13%4%3%8%8%7%f11%F-9%F5%3%5%6%6%(including news)

714154513*4-7713In newspaper6%6%5%3%7%5%11%e3%6%1%7%-5%5%5%advertising

732413-1134-6410Radio advertising5%19%3%8%2%4%-3%3%8%h8%-5%3%4%

2-2--2---*3-314In magazine advertising2%-2%--3%---1%6%-2%*1%

2----21---2-212In a magazine article1%----3%2%---3%-1%1%1%

1731681368715148251843None of these14%19%22%I16%21%i8%17%E20%E29%DE3%7%27%19%14%17%

Page 7


Absolutes/col percentsTable 7Q.4 From which of the following sources, if any, did you hear about #GivingTuesday?Base: All respondents aware of Giving Tuesday

Proportions/Means: Columns Tested (5%, 10% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/nOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Prepared by ComRes


CharitiesAidNearest



10821019911987172636401719131432102071526248Unweighted base

117*220209127*86*15*23**35**44*19**19**12**11**32**9**20421**33**258Weighted base

558786562727111411932646761387Facebook47%39%41%44%32%13%30%31%31%59%50%30%19%19%40%33%29%39%34%

204441232714813222231368853Online advertising17%20%20%18%32%4%17%23%28%10%13%17%15%8%15%18%37%26%20%

364336431645311231461374344Twitter31%20%17%34%19%27%21%9%24%13%17%6%42%20%11%18%19%9%17%

1124231312358322214129-534TV programme (including9%11%11%10%14%18%20%24%7%9%13%14%11%14%15%14%-14%13%news)

12212112142-6611214223-225Online news article/11%10%10%10%17%13%-18%14%5%6%18%6%12%19%11%-7%10%story

1118161261-3724--1*18-119Other Social media9%8%8%9%7%5%-9%16%11%19%--4%4%9%-3%7%(e.g. LinkedIn)

815121191224-2221-151218In a newspaper article7%7%6%8%10%8%8%6%9%-9%21%18%4%-8%3%6%7%

61212751151--1222141-15Radio programme5%6%6%5%5%3%4%14%1%--12%19%5%23%7%5%-6%(including news)

38745114211111112-113In newspaper2%4%3%3%6%5%5%10%4%5%4%8%9%2%12%6%-4%5%advertising

210937-123-1-1--8-110Radio advertising2%4%4%2%8%-6%5%7%-7%-9%--4%-4%4%

24424--2--1---*4--4In magazine advertising2%2%2%1%4%--6%--5%---4%2%--1%

-22-2--2-------21-2In a magazine article-1%1%-2%--5%-------1%3%-1%

143332141335572-2192334643None of these12%15%15%11%15%20%20%13%15%11%-20%14%29%17%16%21%17%17%

Page 8


Absolutes/col percentsTable 8Q.4 From which of the following sources, if any, did you hear about #GivingTuesday?Base: All respondents aware of Giving Tuesday


Prepared by ComRes


1101761436876473949464126135113248Unweighted base

122*16**71*47*65*75*45*37*52*40*54*30**129129*258Weighted base

2819918117668109252146From friends/family/23%5%13%19%27%il14%15%17%11%21%18%30%20%16%18%colleagues

82439526215513821From another charity7%12%5%7%13%7%4%16%efh4%4%8%16%10%6%8%

61862345334-10919ITV5%6%11%12%3%4%9%14%5%8%8%-8%7%7%

92543611545110717Cancer Research UK8%11%6%8%4%7%2%3%9%10%9%3%8%6%7%

71233511-6327513Sky TV6%6%3%7%4%6%2%3%-15%FgH6%6%6%4%5%

51212411-53-9210Global Radio4%9%4%2%4%6%2%4%-13%Fh5%-7%A1%4%

6133-2---44-628Big Give5%4%4%7%j-2%---10%FgH8%-5%2%3%

5211421-232-628BT4%10%1%2%5%3%2%-3%9%g3%-5%1%3%

21-1-4--122-314Morrisons2%5%-1%-5%--1%5%3%-3%1%2%

3-11-1---211314RBS2%-1%2%-2%---4%2%4%2%1%1%

1111-----21-212At a conference/event1%4%2%2%-----5%1%-1%*1%

111--1---2--2-2Financial Times1%4%1%--2%---5%--1%-1%

23316111411107146113222951Other19%19%23%22%21%15%23%19%27%14%21%11%17%23%20%

49628151838191123102213445498None of these40%35%40%31%27%50%Jk42%29%45%e25%42%44%34%42%38%

Page 9


Absolutes/col percentsTable 9Q.5 And from which of the following sources, if any, did you hear about #GivingTuesday?Base: All respondents aware of Giving Tuesday


Prepared by ComRes


CharitiesAidNearest



10821019911987172636401719131432102071526248Unweighted base

117*220209127*86*15*23**35**44*19**19**12**11**32**9**20421**33**258Weighted base

224038241613111015234-386246From friends/family/19%18%18%19%18%4%11%30%23%4%28%15%29%12%-19%26%7%18%colleagues

91817105132511221-164121From another charity8%8%8%8%6%4%13%5%12%4%5%13%15%4%-8%18%3%8%

6171769143313112118-119ITV5%8%8%5%11%5%15%10%7%3%14%6%9%7%8%9%-3%7%

1116161210112521--4*151117Cancer Research UK9%7%7%9%12%9%4%6%11%10%5%--12%4%7%5%2%7%

812119111232-1-2-*11-213Sky TV7%6%5%7%13%4%10%9%5%-5%-15%-4%5%-6%5%

51010571132-1--1291-10Global Radio5%4%5%4%8%3%6%7%5%-5%--2%20%5%5%-4%

58674--26------8--8Big Give4%4%3%5%5%--4%15%------4%--3%

25536-1231----18--8BT2%2%2%2%7%-3%7%6%5%----11%4%--3%

133122-2-----2*4--4Morrisons1%2%2%1%2%10%-7%-----5%4%2%--2%

44443---2-1---*4--4RBS3%2%2%3%3%---5%-5%---4%2%--1%

22222--12------2--2At a conference/event1%1%1%2%3%--1%4%------1%--1%

*2112--11-----*2--2Financial Times*1%1%1%2%--2%2%-----4%1%--1%

234140231631961152102377851Other19%18%19%18%19%22%6%26%14%6%3%40%17%31%19%18%34%23%20%

Page 10




Prepared by ComRes


CharitiesAidNearest



117*220209127*86*15*23**35**44*19**19**12**11**32**9**20421**33**258Weighted base

48868351326791513944957461998None of these41%39%39%40%37%38%32%25%34%68%49%32%34%28%52%36%27%56%38%

Page 11




Prepared by ComRes


85121449236958159050230636334330021810789542032Unweighted base

91123949644354754745529336233435223610429902032Weighted base

10036504642492116234657239393186NET: Anything11%15%10%10%8%9%5%6%6%14%FGH16%cFGH10%gH9%9%9%

401018181717119915205363469Made a donation as part4%4%4%4%3%3%2%3%3%5%h6%cfH2%3%3%3%of #GivingTuesday

28141420101333617227243357Told my friends, family3%6%n3%5%iJ2%2%1%1%2%5%FGH6%FGH3%H2%3%3%or colleagues about

#GivingTuesday

19121111517722111210192544Told my friends, family2%5%N2%j2%j1%3%J2%1%*3%FG3%FG4%FGh2%2%2%or colleagues about a

charitable cause aspart of #GivingTuesday

257611111411317174251742Spread the word on3%3%1%3%2%2%**1%5%CFGH5%cFGH2%2%2%2%social media about a


125410572134105141327Volunteered time as1%2%1%2%l1%1%**1%1%3%fGH2%gh1%1%1%part of #GivingTuesday

1085583-21314191221Raised money as part of1%3%N1%1%1%1%-1%h*1%h4%CEFGH*1%1%1%#GivingTuesday (e.g.

cake sale, raffle etc.)

1016-5824454-10819Other1%*1%K-1%k1%K*1%c1%1%1%-1%1%1%

8112044463975054984342763392882952139498961846None of the above89%85%90%90%92%91%95%CDE94%cDE94%DE86%84%90%d91%91%91%

Page 12


Absolutes/col percentsTable 11Q.6 #GivingTuesday is a global day of giving, which took place this year on the 29th of November. #GivingTuesday is an opportunity tocome together to show the world why it is good to give. #GivingTuesday aims to encourage people to make a donation, volunteer time orjust spread the word about a charitable cause. Which of the following, if any, did you do on #GivingTuesday this year?Base: All respondents


Prepared by ComRes


CharitiesAidNearest



62216241574672374174198305235194150179183237911772971632032Unweighted base

6441638158369837116917928426819715018317323385*1752104*1772032Weighted base

9416916210160178244211719132391561020186NET: Anything15%10%10%14%16%10%5%8%16%fGIJLM6%4%10%im8%10%im11%im9%10%11%IjM9%

356056403374817336385584769Made a donation as part5%4%4%6%9%4%2%3%6%giJlM2%2%3%2%3%6%gJm3%4%4%3%of #GivingTuesday

3155523422827163235103513357Told my friends, family5%3%3%5%6%5%1%2%6%ahIJlM2%1%2%3%4%m4%3%3%2%3%or colleagues about

#GivingTuesday

17403918144-61232435338-644Told my friends, family3%2%2%3%4%2%-2%m4%bM1%2%2%m2%m2%M4%bM2%-3%M2%or colleagues about a


2442382820537123-326138-442Spread the word on4%3%2%4%5%3%2%3%i5%bI2%-2%1%3%i1%2%-2%i2%social media about a


1524241583-47-1424*224-27Volunteered time as2%1%1%2%2%2%-1%3%aJM-1%2%ajm1%2%m*1%4%dAJM-1%part of #GivingTuesday

1321191461-67111212201-21Raised money as part of2%1%1%2%2%1%-2%am2%ajM**1%1%*2%am1%1%-1%#GivingTuesday (e.g.

cake sale, raffle etc.)

9171793-12151312-142319Other1%1%1%1%1%-*1%*2%k*2%*1%-1%2%2%1%

55014691421597311152170260226186144164159210761596931571846None of the above85%90%90%86%84%90%95%AefhK92%K84%94%aK96%AefhK90%92%K90%k89%91%90%89%91%

Page 13


Absolutes/col percentsTable 12Q.6 #GivingTuesday is a global day of giving, which took place this year on the 29th of November. #GivingTuesday is an opportunity tocome together to show the world why it is good to give. #GivingTuesday aims to encourage people to make a donation, volunteer time orjust spread the word about a charitable cause. Which of the following, if any, did you do on #GivingTuesday this year?Base: All respondents


Prepared by ComRes

StatementsI am more#GivingTuesdayI am likely to#GivingTuesdaynegativemade me awaredo somethinginspired me totowardsof charities Ifor charity indo something

charities as ahadn'tthe future as afor charity Iresult ofpreviouslyresult ofwouldn't

#GivingTuesdayheard of#GivingTuesdaynormally do

248248248248Unweighted base

258258258258Weighted base

36728542NET: Agree14%28%33%16%

22182510Strongly agree (4)8%7%9%4%

15546032Tend to agree (3)6%21%23%12%

80785591Tend to disagree (2)31%30%21%35%

111877592Strongly disagree (1)43%34%29%36%

191165131183NET: Disagree74%64%51%71%

1710919Not applicable7%4%3%7%

15113514Don't know6%4%13%5%

1.772.022.161.82Mean

0.940.951.030.84Standard deviation0.060.060.070.06Standard error

Page 14


Absolutes/col percentsTable 13Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?SummaryBase: All respondents aware of Giving Tuesday

Prepared by ComRes


1101761436876473949464126135113248Unweighted base

122*16**71*47*65*75*45*37*52*40*54*30**129129*258Weighted base

204156912568914*261642NET: Agree17%28%22%13%13%16%12%15%16%22%25%2%20%13%16%

8-22-7--334-6410Strongly agree (4)7%-2%4%-9%J--6%8%gh8%-4%3%4%

1241449556569*201232Tend to agree (3)10%28%20%i9%13%7%12%15%10%14%18%2%16%9%12%

52518162532151216151716533891Tend to disagree (2)43%30%25%34%39%42%l33%32%30%38%32%54%41%a29%35%

3742519252320172410129345992Strongly disagree (1)31%23%36%40%39%30%44%de47%De45%De26%22%31%26%45%B36%

898433551543529392629268796183NET: Disagree73%53%61%74%78%l72%77%D79%D75%d64%54%85%67%74%71%

82754441444281119Not applicable6%13%9%10%6%5%8%2%8%10%8%6%6%8%7%

5152251212728614Don't know4%6%8%4%3%7%2%5%1%4%13%fh7%7%4%5%

1.922.061.851.731.721.941.641.671.742.04gH2.141.661.98A1.661.82Mean


Page 15


Absolutes/col percentsTable 14Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?#GivingTuesday inspired me to do something for charity I wouldn't normally doBase: All respondents aware of Giving Tuesday


Prepared by ComRes


CharitiesAidNearest



10821019911987172636401719131432102071526248Unweighted base

117*220209127*86*15*23**35**44*19**19**12**11**32**9**20421**33**258Weighted base

18393521181410933-234371442NET: Agree16%18%17%17%21%5%15%28%20%16%16%-18%10%39%18%3%13%16%

39936--4131--1*10--10Strongly agree (4)3%4%4%2%8%--11%3%16%5%--2%4%5%--4%

15292618121468-2-223271432Tend to agree (3)13%13%12%15%14%5%15%16%18%-11%-18%8%35%13%3%13%12%

4278754523891216104541227471091Tend to disagree (2)36%35%36%35%27%51%39%35%37%50%19%42%36%39%26%36%31%31%35%

407472423658913594313265141392Strongly disagree (1)35%34%34%33%42%31%33%26%28%24%46%36%31%42%18%32%65%41%36%

831511478759121721291412972641392124183NET: Disagree71%69%70%69%69%81%72%61%65%74%64%79%67%81%43%68%97%71%71%

7171595212123213215-319Not applicable6%8%7%7%6%14%2%6%2%8%15%21%5%9%17%8%-10%7%

9131293-226*1-1--12-214Don't know7%6%6%7%3%-10%5%13%3%4%-10%--6%-6%5%

1.811.861.851.841.851.701.792.141.942.081.701.541.861.672.311.901.381.681.82Mean


Page 16


Absolutes/col percentsTable 15Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?#GivingTuesday inspired me to do something for charity I wouldn't normally doBase: All respondents aware of Giving Tuesday


Prepared by ComRes


1101761436876473949464126135113248Unweighted base

122*16**71*47*65*75*45*37*52*40*54*30**129129*258Weighted base

46824132125111014162410444085NET: Agree37%48%34%28%33%34%24%27%27%41%44%h32%34%31%33%

1817846213811115925Strongly agree (4)15%6%10%16%6%8%3%2%5%21%FGH20%fGH2%12%7%9%

287176172099118139293160Tend to agree (3)23%43%25%12%27%k26%k20%25%22%20%25%30%23%24%23%

30215111019104121586292755Tend to disagree (2)25%15%22%24%16%25%23%10%23%37%DG15%20%22%21%21%

284191323211714176157284875Strongly disagree (1)23%23%26%27%35%28%38%E36%E33%e15%28%23%21%37%B29%

586342433392717292123135674131NET: Disagree48%38%48%51%51%52%61%47%56%52%43%43%44%58%b51%

514112212112449Not applicable4%8%5%3%2%3%5%2%4%1%2%6%3%3%3%

1319998597266241135Don't know11%6%12%18%14%11%11%24%E13%6%10%19%18%A8%13%

2.342.362.222.222.042.161.871.901.992.51H2.422.152.32a2.022.16Mean


Page 17


Absolutes/col percentsTable 16Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?I am likely to do something for charity in the future as a result of #GivingTuesdayBase: All respondents aware of Giving Tuesday


Prepared by ComRes


CharitiesAidNearest



10821019911987172636401719131432102071526248Unweighted base

117*220209127*86*15*23**35**44*19**19**12**11**32**9**20421**33**258Weighted base

49787155306912188524846961085NET: Agree42%35%34%44%35%37%38%33%40%44%25%15%41%24%39%34%27%30%33%

13231917122-5811113*191425Strongly agree (4)11%10%9%13%14%13%-15%17%3%3%7%6%11%4%10%3%13%9%

355552381949610841443505660Tend to agree (3)30%25%25%30%22%24%38%18%23%40%22%8%35%14%35%24%23%17%23%

23464524224677314384433955Tend to disagree (2)19%21%22%19%26%25%25%19%17%14%5%36%30%26%43%21%16%26%21%


55106103584461217197776196991418131NET: Disagree47%48%49%46%51%41%51%48%43%35%40%59%54%61%61%49%65%53%51%

37732111--12-2-8-19Not applicable2%3%4%2%2%8%5%4%--7%17%-6%-4%-2%3%

1028281110215745113-282535Don't know9%13%13%9%11%14%6%14%17%22%29%10%5%9%-14%8%15%13%

2.282.222.182.342.272.452.142.232.382.341.912.002.232.012.262.191.792.192.16Mean


Page 18


Absolutes/col percentsTable 17Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?I am likely to do something for charity in the future as a result of #GivingTuesdayBase: All respondents aware of Giving Tuesday


Prepared by ComRes


1101761436876473949464126135113248Unweighted base

122*16**71*47*65*75*45*37*52*40*54*30**129129*258Weighted base

364181220231012916178393372NET: Agree29%28%25%25%31%30%23%32%18%41%Fh32%26%30%26%28%

101634521-67213518Strongly agree (4)8%4%9%6%6%7%5%2%-16%FG12%F8%10%4%7%

2641191617811910115262854Tend to agree (3)21%24%16%19%25%23%17%30%18%25%20%18%20%22%21%

506191520241182711175403878Tend to disagree (2)41%37%27%31%31%31%24%21%51%dEGH28%31%17%31%29%30%

30325192122181613111513375087Strongly disagree (1)24%16%35%39%32%30%41%44%26%27%28%43%29%38%34%

808443341462924402232187788165NET: Disagree66%53%62%70%64%61%65%65%77%E55%59%60%60%68%64%

5141323-21137310Not applicable4%8%5%3%4%3%7%-4%2%2%10%5%3%4%

1251142111416511Don't know1%11%7%2%1%6%5%3%2%3%7%5%5%4%4%

2.142.201.991.902.052.081.851.901.922.31fgh2.181.882.131.912.02Mean


Page 19


Absolutes/col percentsTable 18Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?#GivingTuesday made me aware of charities I hadn't previously heard ofBase: All respondents aware of Giving Tuesday


Prepared by ComRes


CharitiesAidNearest



10821019911987172636401719131432102071526248Unweighted base

117*220209127*86*15*23**35**44*19**19**12**11**32**9**20421**33**258Weighted base

37676242293910153101444605872NET: Agree32%31%30%33%33%22%37%29%33%17%55%12%35%13%42%30%22%23%28%

7171688-244*2111*151318Strongly agree (4)6%8%8%6%9%-8%12%8%3%10%7%6%2%4%7%3%9%7%

305146342137611391333464554Tend to agree (3)26%23%22%27%24%22%28%17%25%15%46%5%29%11%38%22%18%14%21%

367170382957101474541236621078Tend to disagree (2)31%32%33%30%33%33%30%28%32%38%22%41%42%37%32%33%8%31%30%


7213613176549132426146762451241724165NET: Disagree61%62%63%60%63%59%54%68%58%71%33%63%59%76%50%61%78%73%64%

39832111112211-9-110Not applicable2%4%4%3%2%8%3%2%2%6%12%17%6%4%-5%-2%4%

6886122*31-1-2110-111Don't know5%3%4%4%1%10%6%1%8%6%-8%-7%8%5%-2%4%

2.082.092.092.092.131.942.232.012.181.852.611.962.251.742.302.091.551.892.02Mean


Page 20


Absolutes/col percentsTable 19Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?#GivingTuesday made me aware of charities I hadn't previously heard ofBase: All respondents aware of Giving Tuesday


Prepared by ComRes


1101761436876473949464126135113248Unweighted base

122*16**71*47*65*75*45*37*52*40*54*30**129129*258Weighted base

103176581044585132336NET: Agree8%19%24%iJ13%8%11%23%f12%7%13%14%16%10%18%14%

711133553136461622Strongly agree (4)6%4%15%j7%4%6%11%8%3%7%11%13%4%12%B8%

3263245122218715Tend to agree (3)3%15%8%6%4%5%12%4%5%6%3%4%6%5%6%

4761416242513920131310404080Tend to disagree (2)39%38%19%34%38%l34%30%25%39%34%25%34%31%31%31%

534342126291617221826136051111Strongly disagree (1)43%22%48%45%40%39%35%45%43%44%48%43%47%39%43%

100104838505529264331392310091191NET: Disagree82%60%67%80%78%73%65%70%82%78%72%77%78%70%74%

72345644323161017Not applicable6%14%4%8%7%8%9%11%5%6%5%4%5%8%7%

514-572332519515Don't know4%6%5%-7%k9%k4%7%6%4%8%3%7%4%6%

1.672.021.901.721.671.741.981.691.631.741.741.851.641.90b1.77Mean


Page 21


Absolutes/col percentsTable 20Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?I am more negative towards charities as a result of #GivingTuesdayBase: All respondents aware of Giving Tuesday


Prepared by ComRes


CharitiesAidNearest



10821019911987172636401719131432102071526248Unweighted base

117*220209127*86*15*23**35**44*19**19**12**11**32**9**20421**33**258Weighted base

1629261812-36923223232-436NET: Agree14%13%13%14%14%-12%17%21%9%15%20%17%10%23%16%-13%14%

81614107-255-22-2119-322Strongly agree (4)7%7%6%8%9%-8%14%11%-10%15%-7%15%9%-8%8%

8131384-11421121113-115Tend to agree (3)7%6%6%6%5%-4%3%10%9%5%5%17%3%8%6%-4%6%

33686635264591378436157111180Tend to disagree (2)28%31%32%28%30%25%22%26%29%34%42%36%32%20%15%28%52%35%31%


861631559466131825291514772351432127191NET: Disagree74%74%74%74%77%83%78%72%65%76%73%64%64%72%60%70%97%81%74%

51414541231111-4216-117Not applicable5%6%7%4%4%9%8%8%3%8%7%10%-14%17%8%-3%7%

91514105111511121-131115Don't know8%7%7%8%5%8%2%3%11%7%4%6%20%4%-6%3%3%6%

1.721.741.731.741.731.301.611.821.941.621.932.091.821.581.911.801.541.731.77Mean


Page 22


Absolutes/col percentsTable 21Q.7 To what extent do you agree or disagree with each of the following statements about #GivingTuesday?I am more negative towards charities as a result of #GivingTuesdayBase: All respondents aware of Giving Tuesday


Prepared by ComRes


85121449236958159050230636334330021810789542032Unweighted base

91123949644354754745529336233435223610429902032Weighted base

85822446342252552244728835432131620610039291932Cancer Research UK94%93%93%95%96%l95%98%CD98%CD98%CD96%CD90%87%96%A94%95%

7902054334014884934482873362852761829478681815Age UK87%85%87%91%89%90%98%CDEF98%CDEF93%CDE85%CD79%77%91%A88%89%

7111833913604464684262703232682411378558101665Christian Aid78%77%79%81%82%86%jkL93%CDEF92%CDE89%CDE80%CD69%C58%82%82%82%

6621793833424154494302743192532081047947951589Royal Society for the73%75%77%77%76%82%Jkl94%CDEF94%CDEF88%CDE76%CD59%C44%76%80%B78%Protection of Birds

(RSPB)

538142252250326357293197232194171985406461186Virgin Money59%59%51%56%60%L65%jKL64%CDe67%CDE64%CD58%CD49%42%52%65%B58%

5321492112233213451871302032102251446194801100JustGiving58%62%43%50%L59%KL63%KL41%45%56%GH63%fGH64%fGH61%GH59%A49%54%

250621271071472111761001131007825259333592Disasters Emergency27%26%26%24%27%39%JKL39%CDEF34%CD31%CD30%CD22%C11%25%34%B29%Committee (DEC)

146407679821341086470625116175195371Charities Aid16%17%15%18%15%25%JKL24%CDe22%CD19%C18%C14%C7%17%20%18%Foundation (CAF)

2221666721621113122335None of the above2%1%3%iJk1%1%1%1%*2%1%3%EGH6%EFGH1%2%b2%

Page 23


Absolutes/col percentsTable 22Q.8 Which, if any, of the following organisations have you heard of?Base: All respondents


Prepared by ComRes


CharitiesAidNearest



62216241574672374174198305235194150179183237911772971632032Unweighted base

6441638158369837116917928426819715018317323385*1752104*1772032Weighted base

614156015096643611561722752431861451781672178016621001701932Cancer Research UK95%95%95%95%97%92%96%K97%fK91%94%97%K97%fK97%K93%94%95%97%k96%K95%

58114591411629353145163260226175142169158203781573851571815Age UK90%89%89%90%95%86%91%Bk91%BK84%89%95%BFjK92%BfK91%Bk87%92%b90%B82%89%89%

50713301286552351135151232197162125155143187701421901541665Christian Aid79%81%81%79%95%80%84%K82%K73%82%K83%K85%K83%K80%82%81%87%K87%dfK82%

48012601218522343129148231181153118148134182671362851421589Royal Society for the75%77%77%75%93%76%83%K81%K68%78%K79%K81%K78%K78%K79%k78%82%K81%K78%Protection of Birds

(RSPB)

3919539184262979610715715012089100115132561027551041186Virgin Money61%58%58%61%80%57%60%55%56%61%59%55%67%BfHKL57%65%59%53%59%58%

431962928465263929417214310884929311339938571041100JustGiving67%59%59%67%71%54%53%60%EFH53%55%56%50%54%48%46%54%55%59%ef54%

199466446219225366492835147484057185013160592Disasters Emergency31%28%28%31%61%21%36%EFGhj32%efg31%e26%31%26%23%25%21%29%30%34%EfG29%Committee (DEC)

119302290131371373158543321292252173182231371Charities Aid18%18%18%19%100%22%17%20%g20%g17%14%16%13%22%Gi20%18%21%g17%18%Foundation (CAF)

626257-641652118330-535None of the above1%2%2%1%-3%2%l*2%2%l2%1%1%3%ghL3%L2%-3%l2%

Page 24


Absolutes/col percentsTable 23Q.8 Which, if any, of the following organisations have you heard of?Base: All respondents


Prepared by ComRes


85121449236958159050230636334330021810789542032Unweighted base

91123949644354754745529336233435223610429902032Weighted base

77243936595752313630281310883191Charities Aid8%10%8%8%11%10%12%C11%c10%9%8%6%10%8%9%Foundation

6112333640373518172037197473147The Charity Commission7%5%7%8%7%7%8%6%5%6%10%eFg8%7%7%7%

29121691823438241414343266Oxfam3%5%3%2%3%4%k1%1%2%7%FGH4%GH6%FGH3%3%3%

25121014141510-6121114292353Save the children3%5%2%3%3%3%2%G-2%G3%G3%G6%FGH3%2%3%

13866710222581092029The Government1%3%n1%1%1%2%*1%*2%2%fH4%eFGH1%2%b1%

7124431413223912Morrisons1%1%*1%1%1%*1%fH*1%1%1%*1%b1%

7545211---745712Asda1%2%1%1%i***---2%EFGH2%EFGH1%1%1%

*1*--21----2112NCVO***--**----1%***

-232-1-12-3-246Other-1%N1%1%-*-*1%-1%h-***

6911623823304043973502342902402431577767381514Don't know76%M68%77%75%74%73%77%CD80%CDE80%CDE72%69%66%74%75%74%

Page 25


Absolutes/col percentsTable 24Q.9 Which of the following organisations do you think is responsible for running #GivingTuesday in the UK?Base: All respondents


Prepared by ComRes


CharitiesAidNearest



62216241574672374174198305235194150179183237911772971632032Unweighted base

6441638158369837116917928426819715018317323385*1752104*1772032Weighted base

661591507450111133222116181515141641412191Charities Aid10%10%10%11%14%7%6%11%fm8%11%10%10%8%7%17%AFgKM9%14%fm7%9%Foundation

591271266026111821201017116175124617147The Charity Commission9%8%8%9%7%7%10%Gj7%g7%5%11%Gj6%3%7%g6%7%5%10%G7%

306261311622914517955575466Oxfam5%4%4%4%4%1%1%3%i5%IM2%1%4%i5%fIM2%6%IM3%5%Im3%3%

234444231071108249210-46-653Save the children4%3%3%3%3%4%1%3%bjm3%1%3%5%BEGJM1%4%begJM-3%-4%bm3%

152523174323712433-251329The Government2%1%1%2%1%2%1%1%3%*1%2%2%1%-1%1%2%1%

399321112-31-11102-12Morrisons1%1%1%*1%*1%*1%-2%gj1%-1%1%1%2%-1%

7121272--25211---111-12Asda1%1%1%1%*--1%2%fm1%1%*---1%1%-1%

1221*--*1---1--2--2NCVO*****--**---*--*--*

56563---3------3-36Other1%**1%1%---1%l------*-2%Dfl*

43511921151477257133143205186156107133138181601309741311514Don't know68%73%73%68%69%79%80%iKl72%69%79%Kl71%73%80%iKl77%k71%75%72%74%74%

Page 26


Absolutes/col percentsTable 25Q.9 Which of the following organisations do you think is responsible for running #GivingTuesday in the UK?Base: All respondents


Prepared by ComRes


85121449236958159050230636334330021810789542032Unweighted base

91123949644354754745529336233435223610429902032Weighted base

8102134003744624713282183013063312248968121707NET: Any89%89%81%84%85%86%L72%74%83%GH92%FGH94%FGH95%FGH86%A82%84%

7291983743514274313122012842783022068407441583Facebook80%83%75%79%78%79%68%69%78%GH83%GH86%FGH87%FGH81%A75%78%

376961561471822125371116154171133330368698Twitter41%40%32%33%33%39%jL12%24%H32%GH46%FGH48%FGH57%dEFGH32%37%B34%

267688810413115219275896138138289186475Instagram29%28%18%23%l24%L28%L4%9%H16%GH29%FGH39%EFGH58%DEFGH28%A19%23%

248463058100184504051928754144228372LinkedIn27%M19%6%13%L18%kL34%JKL11%14%14%27%FGH25%FGH23%FGH14%23%B18%

17452797710099373858628771251103354Pinterest19%22%16%17%18%18%8%13%H16%H19%gH25%eFGH30%EFGH24%A10%17%

5614281627334814728455946105Tumblr6%6%6%4%5%6%1%3%h4%H2%8%EFGH19%DEFGH6%5%5%

27714151118721015716243458Other3%3%3%3%2%3%2%1%3%5%dGH2%7%DFGH2%3%3%

10126966984761277561272112147178325Don't use any social11%11%19%I16%15%14%28%CDEF26%CDEF17%CDE8%6%5%14%18%B16%media

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Absolutes/col percentsTable 26Q.10 Which of these social media platforms, if any, have you used within the last 6 months?Base: All respondents


Prepared by ComRes


CharitiesAidNearest



62216241574672374174198305235194150179183237911772971632032Unweighted base

6441638158369837116917928426819715018317323385*1752104*1772032Weighted base

64416381583698307144148236234164132147148195681472871491707NET: Any100%100%100%100%83%85%83%83%87%eh83%88%h81%86%84%79%84%84%84%84%

64415831583644290129141228205157118133142174641362821391583Facebook100%97%100%92%78%76%79%80%h76%80%79%73%82%fH74%75%78%79%79%78%

6446986446981316550901145651596191296014157698Twitter100%43%41%100%35%38%28%32%43%aHJLM28%34%32%35%39%JlM35%34%39%jm32%34%

33146144834478473977903832464353154312321475Instagram51%28%28%49%21%28%22%A27%Aej33%AbEFgh19%21%a25%A25%A23%A17%25%A22%a12%23%

IJM

2223433262397730254888322832273843231436372LinkedIn35%21%21%34%21%18%14%E17%E33%ABEFGH16%E19%E17%E16%E16%E5%18%13%e20%E18%

IJLM

1923333271986430284848292737393973032428354Pinterest30%20%21%28%17%18%16%17%e18%e15%18%e20%E23%Ej17%e8%17%23%E16%17%

7910097821811812189118514286612105Tumblr12%6%6%12%5%7%5%4%7%5%7%g5%3%6%2%5%6%7%5%

244545259568676518-4621058Other4%3%3%4%2%3%3%G3%g2%4%eG4%eG3%g*3%g-3%2%5%dEG3%

----63253148343318362538172801727325Don't use any social----17%15%17%17%13%17%12%19%ik14%16%21%k16%16%16%16%media

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Absolutes/col percentsTable 27Q.10 Which of these social media platforms, if any, have you used within the last 6 months?Base: All respondents


Prepared by ComRes

#givingtuesday tracker wave 9 december 2016€¦ · giving tuesday survey online fieldwork: 30th...

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