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EMPIRICAL PROJECT REPORT ON

STUDY OF COMPARATIVE ANALYSIS BETWEEN SAMSUNG AND

NOKIA

A Project Report Submitted In Partial Fulfillment of the Requirements

For The Award of the

MASTERS OF BUSINESS ADMI NISTRATION

TOM.S. RAMAIAH MANAGEMENT INSTITUTE

BY

VIGNESHWARAN. T12MB7813

MBA (UoM) 2012-2014

Under the guidance of

Prof. Swati Basu Ghose

Year 2012 - 2014

M.S. RAMAIAH MANAGEMENT INSTITUTE

NEW BEL ROAD, BANGALORE-560054

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CERTIFICATE

This is to certify that this report of Final Project submitted by Vigneshwaran.T, in partial

fulfillment of the requirements for the award of the Masters of Business Administration to

M.S. Ramaiah Management Institute is a record of bonafide training carried out under my

supervision and guidance and that no part of this report has been submitted for the award of any

other degree/diploma/fellowship or similar titles or prizes.

GUIDE

Signature:

Name:

Qualifications:

Programme Head Signature

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STUDENTS DECLARATION

I hereby declare that the Project conducted under the guidance of Prof. Swati Basu Ghose

submitted in partial fulfillment of the requirements for the MASTERS OF BUSINESS

ADMINISTRATION (UoM)to M.S. Ramaiah Management Institute is my original work and

the same has not been submitted for the award of any other Degree/Diploma/Fellowship or other

similar titles or prizes.

Place: Bangalore (VIGNESHWARAN. T)

Date: Reg. No. 12MB7813

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ACKNOWLEDGEMENT

I extend my special gratitude to our beloved Dean, Dr. H. Muralidharan,Academic Head,

Prof. V. Narayananand Program Head, Dr. Triveni Pfor inspiring me to take up this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project guideProf. Swati

Basu Ghose of M.S. Ramaiah Management Institute for her valuable guidance and

constructive suggestions in the preparation of project report.

I express my deep sense of gratitude to my family members and to my dear friends for their

support and encouragement during the entire course of study.

VIGNESHWARAN. T

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Contents

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1 1 -INTRODUCTION 1-7

2 1.1 PROBLEM DEFINATION 1

3 1.2 RESEARCH OBJECTIVES 5

4 1.3 RESEARCH METHODOLOGY 5

5 1.4 LIMITATIONS 7

6 2 - CHAPTERS

7 2.1.1 LITERATURE REVIEW 8

8 2.2.1 COMPANY AND INDUSTRY PROFILE 22

9 2.3.1 DATA ANALYSIS AND IMPLEMENTATION 37

10 2.4.1 FINDINGS 48

11 2.5.1 CONCLUSIONS AND SUGGESTIONS 50

12 BIBLIOGRAPHY 53

13 ANNEXURES 54

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LIST OF TABLES AND GRAPHS:

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1 Age 38

2 Do you own a mobile phone? 39

3How many mobile phones do you own?

40

4 Which brand and model do you own? 41

5 How long have you been using your current mobile

phone?

42

6 What feature in a mobile phone attracts you the most?

Rate them on a scale a of 1-5.

43

7 Choose between Nokia and Samsung, which is the better

mobile based on following:

44

8 How satisfied are you with the mobile phone you are

using?

45

9 Do you plan to change your mobile phone? 47