glad presentation

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium. Coventry University. 12.04.2011

STEM & US: NEW CREATIVE SYNERGIES

Dr. Alison Prendiville, Deputy Director of C4D. GLAD Symposium Coventry University. 12.04.2011

HumanitiesScience & Technology

Industrial and Economic worth

Competitive Advantage for the 21st Century

Creativity in Business

Driver for changeLeaders for creativity

Design


Knowledge

Research Education

Theory

Interdisciplinarity

Nissani (1997)


Building Relationships

• Manufacturing Department at the School of Applied Science

• Cranfield’s School of Health

• Microprocessing and Nanotechnology

• Waste Management


Challenges

• Geographically Distant

• Culturally Opposite

• Understanding Differences - personality and language

• Logistical Issues


Elements of Design Practice

• Tolerates ambiguity that views the design process as inquiry, an interative spiral of divergent - convergent thinking

• Visualising for problem finding and solution

• Allows uncertainty and risk

•Enhances decision making

•Act and think as part of team as a social process

Dym, Agogino, Eris, Frey and Leifer (2005)


Multi-disciplinary workshop


Opportunities

• Knowledge - Understanding the potential of design in informing and sup-porting unfamiliar domains - aerospace industry, healthcare, IT and waste.

• Research - Convergence of design with medical technology, complex engineering data and the social sciences • Education - A pioneering course that celebrates multidisciplinary collaborations across divergent institutions and geographically remote institutions


New Partnerships

• Saïd Business School, University of Oxford

• SADI (Samsung Art and Design Institute) Seoul, South Korea • Polytecnico di Milano

• HappenNow

• Ordance Survey

• Lewisham Council

• Barking and Dagenham Council


Conclusions

• Extending design practice into new areas of engineering product service systems providing a human and contextual dimension

• Visualization enables innovation through problem identification and solving

• The design process is a social process that enables designers to articulate deep contextual and human experiences • Design research methods enables polar opposites to work to a common goal of human centred innovation

• Design is no longer a output driven exercise


MDes ICI

Knowledge

Research Education

Theory

Interdisciplinarity

Nissani (1997)

MDes ICI

MBAs

HealthcareAerospace

PhD Studenships

Waste


Thank you

glad presentation

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