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Founded with one Big Huge idea: Help Bring Brand Advertisers Online

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  • 1.Founded with one Big Huge idea: Help Bring Brand Advertisers Online

2. Advertising Growth: This has happened BeforeTV Ad Growth has 4 Big Volume Components Glam Media Samir Arora, Nov, 2008 Glam MediaSource: Nielsen Media Research Custom Survey 2008 3. Online Advertising Today: Time Spent Internet is now #2 after TV, #1 for Young Adults & Teens Time Spent Time Spent vs Ad Spend38% 38%Largest Upside Largest DownsideYoung Adult& Teens Glam MediaSamir Arora, Nov, 2008 Glam MediaSource: After TV: Nielsen Media Research Custom Survey 2008 4. Display Ads Market Today: The Reach of Portals With 74% Reach, Yahoo only has 7% of Internet Usage! % Reach of Internet Audience Today (comScore)% Usage of Web (PageViews)Yahoo Japan is: 84% Reach, 19% of UsageSource: comScore CEO Presentation Glam MediaSamir Arora, Nov, 2008 Glam Media 5. Display Ads Market Today: Internet vs TV The Internet usage is larger than TV between 7 am8pmTV and Internet Usage Source: Accel Presentation Glam Media Samir Arora, Nov, 2008 Glam Media 6. Online Advertising Today: Time & Influence Online The Media Paradox of the InternetLeast AuthoritativeMost InfluentialThis is the reason most Newspapers, Magazines, and Radio are failing online. Like TV, the Internet is a less Authoritative Medium.Rather than go to than large hits media brandsUsers go to midlong tail sites with less authority, but are more influenced Glam MediaSamir Arora, Nov, 2008 Glam Media Source: After TV: Nielsen Media Research Custom Survey 2008 7. Online Advertising Today: Internet AdvertisingDisplay is now 44% of total spend onlineDisplay 44% Glam MediaSamir Arora, Nov, 2008 Glam MediaSource: IAB, PWC, Display Details Company Estimate 8. Display Ads Market Today: The Decline of Portals Driven by GoogleReach of Destinations is Declining Source: Kieth Teare, Fred Wilson Glam Media Samir Arora, Nov, 2008 Glam Media 9. Display Ads Market Today: Power of the Foothills Vertical Networks Combine the Reach of the Mid & Long TailTop 10 in Pure Digital Media Source: comScore MediaMetrix Glam MediaSamir Arora, Nov, 2008 Glam Media 10. Display Ads Market Today: Display Ad Categories Use the 80-20 Rule: Focus on Only 4 Big Display ChoicesSocial Networks Vertical Networks User Gen Content Premium Content Mass-Utility Niche-TargetedAd RepTargetedVertical Social NetworksNetworksDirectPremium Run of Optimized NetworkAd Networks PortalsResponseTargetedRemnant Portals Ad Networks Premium ContentMass-HorizontalLarge-Reach Glam Media$8-100 CPM$0.10-$1 CPM $1-$4 CPM CPM$5-$8 CPM Samir Arora, Nov, 2008 Glam Media 11. The Story of Glam : Building a Media Company1Glams reach is Number 1 in Growth in Traffic in 2006-08. Grew from289,000 to approximately 98 Million Global, and 56 Million in USAhead in Reach of Facebook, CBS, NYT, Disney today, Faster growing than YouTube, MySpace & FaceBook. 2Glam is Number 1 in Top 10 Womens Properties globally, MediaMetrixNumber 10 in the Top 100 in US web properties & Number 10 inDisplay Ads providing Mass Reach with Niche Engagement 3Vertical Focus: Launched in Fashion, then expanded across Channels:Beauty, Living, Home, Travel, Health, Wellness, Family, Luxury 4Focused on Brand Advertising Ad Impressions have grown from 1.7Million to over 2.2 Billion, an increase 80,000% 5Network has grown from 12 to over 700. Glam is the Number 1Womens Lifestyle Network online. Many Millionaires created everyyear the eBay Powers Sellers model for Publishers & Editors Glam MediaSamir Arora, Nov, 2008 Glam Media 12. The Story of Glam : Game ChangingReaching 56M Women Monthly in the US in 2 1/2 yearsTop 10 Glam Media Samir Arora, Nov, 2008 Glam Media 13. The Story of Glam: Verticals by Audience & ChannelVirtuous Cycle of ExpansionAudience Focus Channel Focus HealthFamily EntertainmentLivingStyle Women 18-49 FashionHome Health Moms Celebrities Glam NetworkBeauty FoodWellness Parenting Movies/TVLuxe Travel EcoKidsMusicAfrican American Men 18-49 Brash Network Glam MediaSamir Arora, Nov, 2008 Glam Media 14. Display Ads Market Today: Targeting Power List of Sites when Vertically Grouped have Reach Targeting Power This is the issue that is most miss-understood about Vertical Networks. If you only look at the publisher site list, you miss the change.In Verticals like Fashion, there are no major large sites online, but when you target by Fashion as a Vertical, it has very large reach.Source: comScore MediaMetrix Glam Media Samir Arora, Nov, 2008 Glam Media 15. The Story of Glam: For Brand Advertisers Helping create desire for Emotional Brands Glam Media Samir Arora, Nov, 2008 Glam Media 16. The Story of Glam: For Brand Advertisers Glam Today: Top Brand Advertisers of the World Glam Media Samir Arora, Nov, 2008 Glam Media 17. The Story of Glam: Vertical Content NetworkAudience Women 18-49Groups: Spenders, Moms, Teens, Multi-Cultural Publishers Advertisers Glam Publisher NetworkVertical Network PublishersBrands Glam PlatformAgenciesVideo and Display BrandEngagement Content Creators Video Media CompaniesE!, Lifetime, Sony, TV Guide DevelopersMedia Platforms Glam ApplicationsYouTube, Briightcove Indie ProducersApplications CelebTV, VideoJug, WatchMojo Video Search, Filtering,Curate, Ratings, Comments Glam MediaSamir Arora, Nov, 2008 Glam Media 18. The Story of Glam: GlamTV Platform Glam MediaSamir Arora, Nov, 2008 Glam Media 19. Digital Targeting: Glam Evolution TargetingBrand Sense: Brand Engagement Accountability: 5 Point Targeting1 Audience2 Contextual3 Behavioral4 Primetime 5 Placement Glam MediaSamir Arora, Nov, 2008 Glam Media 20. Advertising Growth: Fundamentals are Strong Online Ad Growth will continue to Reach #1 Media over TV Source: Nielsen , eMarketer, Company Estimates Glam MediaSamir Arora, Nov, 2008 Glam Media 21. Display Ads Market Today: Display Ad Categories Use the 80-20 Rule: Focus on Only 4 Big Display Choices Vertical Premium Social Networks DR Targeted Social Networks Vertical Networks80% Focus on Performance &80% Focus on Targeting User Gen Content Premium Content Self-Serve Ads in Utility Mode Premium-Primetime Mass-Utility Niche-Targeted Select Targeted OpportunitiesDisplay Platforms & TechLike Music for MySpaceVs Pure Ad Reps FirmsAd RepTargetedVertical Social NetworksNetworksRun of Optimized NetworkAd NetworksPortal Destinations PortalsTargetedRemnant Ad Networks DR80% Focus on Premium80% Focus on Value:Remnant Portals Engagement Measured Price-Performance Ad Networks Premium ContentMass-HorizontalLarge-ReachSharp Decline of Portals Test Exchanges, Optimzedand Top DestinationsNetworks, and Mass-Targeting Glam Media$8-100 CPM$0.10-$1 CPM $1-$4 CPM CPM$5-$8 CPM Samir Arora, Nov, 2008 Glam Media 22. Founded with one Big Huge idea: Help Bring Brand Advertisers Online