glasgow city marketing

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  • 7/31/2019 Glasgow City Marketing

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    Stavanger Innovation Summit, Transforming City Regions, June 2009

    BAILIE Dr. LIZ CAMERON M.A, D.UnivChair Culture & Sport Glasgow, Vice Chair Glasgow City Marketing Bureau

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    GLASGOWSECOND CLASS

    CITY

    NO VISION IN

    THE FACE OFURBAN

    DEVASTATION

    Where We Were

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    Developing The PotentialMcKinsey Report 1984

    Economic Value Of ArtsPolicy Studies Institute 1988

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    Early Interventions

    1983 1983 1988

    Burrell Glasgows Glasgow Garden

    Collection Miles Better Festival

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    GLASGOWS NO MEAN

    CITY ANYMORE

    Wall St Journal

    THE UGLY DUCKLING

    OF EUROPE HAS

    TURNED INTO A SWAN

    Los Angeles Herald

    Impact & Legacy

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    Capacity of cultural sector expanded

    New creative opportunities unlocked

    International contacts expanded New arts organisations created

    New venues created

    Impact & Legacy

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    Impact & Legacy : Infrastructure

    1990 1990 1996

    Tramway Glasgow Royal Gallery ofConcert Hall Modern Art

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    Impact & Legacy : Events

    1994 1996 1999

    Celtic

    Connections

    of

    Visual Arts

    UK City of

    Architecture &

    Design

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    2006Kelvingrove Art Gallery and Museum

    Impact & Legacy : Infrastructure

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    Impact & Legacy : Infrastructure2006City Halls

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    Developing a Year Round

    Major Events Programme

    http://www.ayewrite.com/
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    Glasgow attracts 2.8 million visitors per annum whogenerate 700 million for the local economy.

    31,000 people were employed in tourism relatedactivities in Glasgow throughout 2005 and 2006,representing 17% of the total tourism workforce inScotland.

    Kelvingrove Art Gallery & Museum is Scotlands mostpopular visitor attraction and the 14th most visitedmuseum in the world.

    Where We Are

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    2007 Culture and Sport Glasgow formed

    10 year Tourism Strategy launch

    2008 UNESCO City of Music

    2009 Trongate 103

    2010 Riverside Museum

    2011 NISA and Velodrome

    Arena at SECC

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    Brimming with

    style and culture,

    Scotlandsbiggest city is a

    revelation.

    As Others See Us

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    Stavanger Innovation Summit, Transforming City Regions, June 2009

    BAILIE Dr. LIZ CAMERON M.A, D.UnivChair Culture & Sport Glasgow, Vice Chair Glasgow City Marketing Bureau