glassdoor employer branding summit presentation: jennifer tharp
DESCRIPTION
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Jennifer Tharp's presentation from the big day.TRANSCRIPT
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Content is King, Distribution is Queen: Content Marketing for Recruitment
#GDSummit
Jennifer TharpTalent Acquisition & Technology
@jterryrecruit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How do we run our kingdom?
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Content
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Audience
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Context
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Content
Context Audience
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Who is our audience? Where are they engaging?
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Is your content reaching your audience?
9
Website Glassdoor Facebook LinkedIn Twitter -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Unique Website Visits and Social Engagement
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Distribution: Her Majesty
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Tie Content to Relevancy
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Leverage Partner Sites
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Added Benefit
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Now What?
#GDSummit
Take Action
Tie content to relevancy
Leverage partner sites
Automate
Resist the temptation to distribute everywhere!
Evaluate
Who is your audience?
Where are they engaging?
Is your content reaching your audience?
Where should you distribute your content?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Jennifer TharpTalent Acquisition & Technology Director
@jterryrecruit
connect with me
JennTerryTharp