glassdoor employer branding summit presentation: josh bersin
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Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Josh Bersin's presentation from the big day.TRANSCRIPT
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Simply Irresistible: Are You?The Power of Engagement as Brand
Josh BersinPrincipal & Founder
@josh_bersin
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Employment Brand
and
Employee Engagement?
What is the Difference Between…
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
The Reality Today…
Employee Engagement
ISYour Brand
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Can Your Organization Be “Simply Irresistible?”
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The Problem…
Only13% of employees
worldwide are highly engaged- Gallup
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Rating of Senior Leadership: 2.8 out of 5
Rating of Career Opportunities: 2.9 out of 5
Rating of Company Culture: 3.1 out of 5
Rating of Work-Life Balance: 3.2 out of 5
Glassdoor Data is Startling
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
And Even Worse
Only 54% of employees
would recommend company to a friend!
- Glassdoor
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Soul
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Passion and Purpose
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
The Overwhelmed Employee
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Average3.1
What are these guys
doing??
Yet Some Companies Outperform
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The Simply Irresistible Organization
©
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Meaningful work
Hands-on management
Incredible work environment
Growth opportunity
Trust in leadership
The Simply Irresistible Organization
©
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Meaningful work
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Autonomy and freedom to contribute
Select people who fit
Small empowered teams
Time for slack
Meaningful work
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Hands-on management
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Clear and transparent goals
Manager as coach
Develop managers at all levels
Fix performance management
Hands-on management
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Incredible work environment
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Incredible work environment
Flexibility
Humanistic workplace
Culture of recognition
Inclusive, diverse workplace
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Growth opportunities
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Training and support on the job
Career and talent mobility
Lots of self-directed learning
True learning culture
Growth opportunities
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Trust in leadership
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Mission and purpose
Continued investment in people
Honesty and transparency
Inspiration
Trust in leadership
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Meaningful work
Hands-on management
Incredible work environment
Growth opportunity
Trust in leadership
The Simply Irresistible Organization
©
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Your Company Can be…as Irresistible as Cupcakes
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
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Employee Engagement Is Your Brand
[email protected]: @josh_bersin